Company Profile

Agencies often look the same, but the true test is the depth of its creative skills, and we believe we have the best talent in the business. In addition to developing precedent-setting campaigns for more than 70 law firms, our team has created seven Super Bowl commercials for three national clients.

In the legal industry, Fishman Marketing has been honored to have received the LMA's grand prize, the optional "Best of Show" award half of the ten times it has been awarded in the past twenty years, as well as an LMA peer-selected "Lifetime Achievement" Award, and  one of only ten national Inc. magazine "Marketing Masters" awards ever bestowed.

Marketing programs should generate tangible results, and Fishman Marketing creates practical, proven strategies that accomplish specific client goals, from tangibly increasing revenue, to building a practice group, or polishing a reputation in anticipation of a merger.

Along the way, Fishman Marketing has created a wide range of pioneering branding and positioning programs including the Service Guarantee, Two-Hour Response, BugLaw, GayLaw, Lettuce Law, Computer Game, and many others. We stay on the cutting edge, conceiving the nation's first combined marketing/recruiting program and first professional-services RSS advertising. Fishman Marketing is the market leader in this type of niche or vertical marketing, having handled dozens of these efforts in recent years for strategic firms ranging from dynamic boutiques to the world's largest firms.

Some marketers or managing partners seek to showcase their firms' image with an innovative brochure, or advertising campaign. Others need direct mail solutions to competitive challenges. We are proud to work with some of the most talented people in the business.

To jump-start a firm's marketing efforts, Fishman Marketing offers individualized marketing training tailored to the firm's unique culture. We have conducted training programs or firm retreats for lawyers, businesses and government ministers on five continents from nearly 100 countries, from Toronto to Tobago.

Regardless of the state of the economy, the top law students and lateral candidates are always in short supply, and law student and lateral strategic recruiting is among the hottest new areas for leading law firms. Fishman Marketing is known as the market leader in targeting strategic marketing tools toward this audience, bridging the gap between the marketing and recruiting functions.