“City Slickers” and Law Firm Differentiation. In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to…
Howard Law Group featured in Legal Intelligencer We’re pretty proud of the Howard Law Group website. It’s simple, bold, and well branded, nicely capturing the sizable strength and skill of Bill and Jean Howard’s national litigation practice. It’s also nice when…
A Law Firm Committed to Diversity. Most lawyers recognize the importance of Diversity. Strict homogeneity can lead to an equally homogenous approach or outlook. When applied to client representations, creativity can be stifled. Innovative solutions can be overlooked. But we also know…
Life isn’t easy when you grow up as a Cubs fan. I had my little 9-year-old heart broken in 1969, and things haven’t improved much in the 45 years since then. Anyway, back in 2007, Fishman Marketing represented a terrific St…
Right NOW could be the best time ever to market your firm. We may not see another opportunity like this for a generation. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors spending…
Here’s what happens when everyone uses the same differentiator… One branding challenge law firms have is that they tend to say the same thing. And when that many lookalike competitors convey the same message, it can be hard to stand out. …
[This is the third and final segment of a three-part blog post regarding how to market an international law or accounting firm network. The first post discussed how (a) the firms’ member contacts can market themselves within the network, and (b)…
(Blog post 3 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of…
Law Firm Tag Lines: “Word. Word. Word.” Let’s declare this to be the end of the “Three one-word sentence” tag lines. Particularly alliterative ones, like “Expertise. Excellence. Efficiency.” For both law firms and accounting firms, the most-overused three words in this…
The OTHER craziest law firm biography photo I’ve ever seen… Evidently, we’ve come a long way, baby, in law firm website strategy and attorney photography. I designed my first website in 1995, as Marketing Partner of Ungaretti & Harris. Needless to…