<?xml version="1.0" encoding="UTF-8"?>
<!-- This sitemap was dynamically generated on April 4, 2026 at 3:37 am by All in One SEO v4.9.5.1 - the original SEO plugin for WordPress. -->

<?xml-stylesheet type="text/xsl" href="https://www.fishmanmarketing.com/default-sitemap.xsl"?>

<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>Fishman Marketing</title>
		<link><![CDATA[https://www.fishmanmarketing.com]]></link>
		<description><![CDATA[Fishman Marketing]]></description>
		<lastBuildDate><![CDATA[Wed, 20 Mar 2024 16:32:12 +0000]]></lastBuildDate>
		<docs>https://validator.w3.org/feed/docs/rss2.html</docs>
		<atom:link href="https://www.fishmanmarketing.com/sitemap.rss" rel="self" type="application/rss+xml" />
		<ttl><![CDATA[60]]></ttl>

		<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/the-top-5-reasons-your-law-firm-cant-cross-sell/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/the-top-5-reasons-your-law-firm-cant-cross-sell/]]></link>
			<title>The Top 5 Reasons Your Law Firm Can&#8217;t Cross-Sell</title>
			<pubDate><![CDATA[Wed, 20 Mar 2024 16:32:12 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/blog-2/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/blog-2/]]></link>
			<title>Blog</title>
			<pubDate><![CDATA[Tue, 02 May 2017 00:39:16 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/chatgpt-generative-artificial-intelligence-stole-my-blog/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/chatgpt-generative-artificial-intelligence-stole-my-blog/]]></link>
			<title>ChatGPT, Generative Artificial Intelligence Stole My Blog!</title>
			<pubDate><![CDATA[Wed, 19 Feb 2025 21:44:18 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/were-smart-were-old-and-were-the-best-at-everything-book/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/were-smart-were-old-and-were-the-best-at-everything-book/]]></link>
			<title>&#8220;We&#8217;re Smart. We&#8217;re Old. And We&#8217;re the Best at Everything.&#8221;</title>
			<pubDate><![CDATA[Tue, 16 Jul 2024 16:27:27 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/best-law-firm-associate-marketing-training-classes-programs/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/best-law-firm-associate-marketing-training-classes-programs/]]></link>
			<title>The 10 Marketing Classes Law Firm Associates Need in 2024</title>
			<pubDate><![CDATA[Sat, 07 Dec 2024 00:54:12 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/top-ten-hottest-law-firm-retreat-topics/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/top-ten-hottest-law-firm-retreat-topics/]]></link>
			<title>The 10 Hottest Law Firm Retreat and Training Topics for 2025</title>
			<pubDate><![CDATA[Mon, 16 Dec 2024 17:59:17 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/big-laughs-big-ideas-chatgpt-ai-at-the-nactt-conference/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/big-laughs-big-ideas-chatgpt-ai-at-the-nactt-conference/]]></link>
			<title>Big Laughs &#038; Big Ideas. ChatGPT &#038; AI at the NACTT Conference</title>
			<pubDate><![CDATA[Mon, 14 Jul 2025 19:55:11 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/five-critical-tips-for-writing-newsletters-and-alerts-that-get-read/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/five-critical-tips-for-writing-newsletters-and-alerts-that-get-read/]]></link>
			<title>10 Top Tips for Writing Newsletters or Alerts That Get READ</title>
			<pubDate><![CDATA[Mon, 11 Nov 2024 21:02:01 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/this-is-what-a-real-commitment-to-diversity-looks-like/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/this-is-what-a-real-commitment-to-diversity-looks-like/]]></link>
			<title>THIS is What a Real Commitment to Diversity Looks Like.</title>
			<pubDate><![CDATA[Mon, 04 Nov 2024 17:50:16 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/today-every-lawyer-can-be-a-trusted-advisor/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/today-every-lawyer-can-be-a-trusted-advisor/]]></link>
			<title>Today, Every Lawyer Can Be a Trusted Advisor</title>
			<pubDate><![CDATA[Wed, 20 Mar 2024 16:35:24 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/]]></link>
			<title>Home</title>
			<pubDate><![CDATA[Mon, 09 Mar 2026 14:41:16 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/college-on-a-raft-storytelling-and-law-firm-marketing/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/college-on-a-raft-storytelling-and-law-firm-marketing/]]></link>
			<title>&#8216;College on a Raft,&#8217; Storytelling, and Law Firm Marketing.</title>
			<pubDate><![CDATA[Fri, 14 Feb 2025 18:43:32 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/next-wednesdays-cle-webinar-chatgpt-and-ai-for-lawyers/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/next-wednesdays-cle-webinar-chatgpt-and-ai-for-lawyers/]]></link>
			<title>Next Wednesday’s CLE Webinar: ChatGPT and AI for Lawyers</title>
			<pubDate><![CDATA[Fri, 01 Nov 2024 14:54:20 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/law-firm-tag-lines-word-word-word/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/law-firm-tag-lines-word-word-word/]]></link>
			<title>Law Firm Taglines:  &#8220;Word. Word. Word.&#8221;</title>
			<pubDate><![CDATA[Mon, 06 May 2024 17:38:59 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/keynote-chatgpt4-generative-ai-the-scary-future-of-law/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/keynote-chatgpt4-generative-ai-the-scary-future-of-law/]]></link>
			<title>Keynote: ChatGPT4, Generative AI, &#038; The Scary Future of Law</title>
			<pubDate><![CDATA[Wed, 27 Mar 2024 03:52:14 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/want-better-recruiting-results-try-this-instead-2-of-2/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/want-better-recruiting-results-try-this-instead-2-of-2/]]></link>
			<title>Improve Law Firm Recruiting with Strategy &#038; GRAPHICS (2of2)</title>
			<pubDate><![CDATA[Sat, 23 Mar 2024 18:10:59 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/dont-pay-headhunters-to-do-your-recruiting-do-this-instead/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/dont-pay-headhunters-to-do-your-recruiting-do-this-instead/]]></link>
			<title>Improve Law Firm Recruiting with Strategy &#038; Graphics (1of2)</title>
			<pubDate><![CDATA[Sat, 23 Mar 2024 18:09:44 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/branding-litigation-firms-10-law-firm-case-studies-part-2/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/branding-litigation-firms-10-law-firm-case-studies-part-2/]]></link>
			<title>Branding Litigation Firms: 10 Examples with PICTURES! (2of2)</title>
			<pubDate><![CDATA[Sat, 23 Mar 2024 18:05:58 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/branding-five-litigation-firms-5-law-firm-case-studies/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/branding-five-litigation-firms-5-law-firm-case-studies/]]></link>
			<title>Branding Litigation Firms: 10 Examples with PICTURES! (1of2)</title>
			<pubDate><![CDATA[Sat, 23 Mar 2024 18:04:32 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/this-is-how-to-handle-the-death-of-one-of-your-people/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/this-is-how-to-handle-the-death-of-one-of-your-people/]]></link>
			<title>Obituaries are difficult. Here are some practical steps.</title>
			<pubDate><![CDATA[Sat, 23 Mar 2024 17:48:58 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/white-castle-sliders-and-law-firm-tag-lines-2/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/white-castle-sliders-and-law-firm-tag-lines-2/]]></link>
			<title>White Castle Sliders and Law Firm Taglines.</title>
			<pubDate><![CDATA[Mon, 06 May 2024 14:42:43 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/white-castle-sliders-and-law-firm-tag-lines/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/white-castle-sliders-and-law-firm-tag-lines/]]></link>
			<title>White Castle Sliders and Law Firm Taglines</title>
			<pubDate><![CDATA[Mon, 06 May 2024 14:32:10 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/ross-named-a-lawdragon-100-global-leader-in-legal-strategy/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/ross-named-a-lawdragon-100-global-leader-in-legal-strategy/]]></link>
			<title>Ross named a Lawdragon &#8220;100 Global Leader in Legal Strategy&#8221;</title>
			<pubDate><![CDATA[Mon, 06 May 2024 14:27:51 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/eight-law-firm-brandingwebsite-makeovers-before-and-afters/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/eight-law-firm-brandingwebsite-makeovers-before-and-afters/]]></link>
			<title>Branding &#038; Website Makeovers: 10 Powerful Before-and-Afters</title>
			<pubDate><![CDATA[Fri, 22 Mar 2024 23:25:30 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/why-cross-selling-today-is-vital-and-dangerous/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/why-cross-selling-today-is-vital-and-dangerous/]]></link>
			<title>Why cross-selling today is vital. And dangerous&#8230;</title>
			<pubDate><![CDATA[Wed, 20 Mar 2024 16:29:15 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/the-top-25-law-marketing-cliches-to-avoid/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/the-top-25-law-marketing-cliches-to-avoid/]]></link>
			<title>25 Law Firm Website Clichés to Avoid. (Update, Part I)</title>
			<pubDate><![CDATA[Wed, 24 Jan 2024 20:25:32 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/giant-initial-logos-tend-to-suck/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/giant-initial-logos-tend-to-suck/]]></link>
			<title>Giant-Initial Logos Tend to Stink</title>
			<pubDate><![CDATA[Wed, 25 Oct 2023 21:04:08 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/the-20-best-law-firm-tag-lines-is-your-firm-committed-to-mediocrity-tm-2/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/the-20-best-law-firm-tag-lines-is-your-firm-committed-to-mediocrity-tm-2/]]></link>
			<title>The 30 Best Law Firm Tag Lines Ever. (2024 update, Part 1 of 3)</title>
			<pubDate><![CDATA[Wed, 24 Jan 2024 01:31:15 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/cross-selling-sucks-here-are-18-reasons-why-part-1/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/cross-selling-sucks-here-are-18-reasons-why-part-1/]]></link>
			<title>Cross-Selling is Hard! Here Are 18 Reasons Why. (Part 1)</title>
			<pubDate><![CDATA[Wed, 20 Mar 2024 16:27:28 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/cross-selling-sucks-here-are-18-reasons-why-part-2/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/cross-selling-sucks-here-are-18-reasons-why-part-2/]]></link>
			<title>Cross-Selling is Hard! Here Are 18 Reasons Why. (Part 2)</title>
			<pubDate><![CDATA[Wed, 20 Mar 2024 16:25:31 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/new-retreat-cle-and-marketing-training-video/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/new-retreat-cle-and-marketing-training-video/]]></link>
			<title>New Firm Retreat, Keynote, CLE, and Marketing-Training Video</title>
			<pubDate><![CDATA[Tue, 17 Oct 2023 16:41:32 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/projects/vedders-transportation-finance/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/projects/vedders-transportation-finance/]]></link>
			<title>Vedder&#8217;s Transportation Finance Group</title>
			<pubDate><![CDATA[Tue, 10 Oct 2023 20:19:45 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/so-whats-the-litigation-counsel-of-america-lca/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/so-whats-the-litigation-counsel-of-america-lca/]]></link>
			<title>So, what&#8217;s the Litigation Counsel of America (LCA)?</title>
			<pubDate><![CDATA[Mon, 18 Sep 2023 22:55:07 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/artificial-intelligence-and-big-data-will-revolutionize-law-part-one/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/artificial-intelligence-and-big-data-will-revolutionize-law-part-one/]]></link>
			<title>Artificial Intelligence Will Revolutionize Law (1/3)</title>
			<pubDate><![CDATA[Wed, 16 Aug 2023 00:45:33 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/our-favorite-new-website-and-marketing-campaign/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/our-favorite-new-website-and-marketing-campaign/]]></link>
			<title>Our favorite new website and marketing campaign</title>
			<pubDate><![CDATA[Sun, 25 Jun 2023 02:27:23 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/projects/lps-gaylaw/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/projects/lps-gaylaw/]]></link>
			<title>LP&#8217;s GayLaw Practice Group</title>
			<pubDate><![CDATA[Wed, 14 Jun 2023 18:07:06 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/q-should-law-firms-pay-associates-to-market/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/q-should-law-firms-pay-associates-to-market/]]></link>
			<title>Should law firms pay associates to market?</title>
			<pubDate><![CDATA[Tue, 18 Apr 2023 14:59:04 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/great-website-design-isnt-pretty-its-effective/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/great-website-design-isnt-pretty-its-effective/]]></link>
			<title>Great Website Design Isn&#8217;t Pretty. It&#8217;s Effective.</title>
			<pubDate><![CDATA[Thu, 18 May 2023 03:26:52 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/is-shampoo-more-interesting-than-a-law-firm/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/is-shampoo-more-interesting-than-a-law-firm/]]></link>
			<title>Is shampoo more interesting than a law firm?</title>
			<pubDate><![CDATA[Thu, 18 May 2023 03:11:30 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/how-can-you-safely-shorten-a-law-firms-name/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/how-can-you-safely-shorten-a-law-firms-name/]]></link>
			<title>How can you (safely) shorten a law firm&#8217;s name?</title>
			<pubDate><![CDATA[Thu, 11 May 2023 21:14:47 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/why-do-accounting-firms-use-initials-instead-of-names/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/why-do-accounting-firms-use-initials-instead-of-names/]]></link>
			<title>Why Do Accounting Firms Use Initials Instead of Names?</title>
			<pubDate><![CDATA[Thu, 08 Jun 2023 22:14:21 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/how-nasa-used-marketing-to-sell-us-john-glenn/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/how-nasa-used-marketing-to-sell-us-john-glenn/]]></link>
			<title>How NASA Used Marketing to Sell Us John Glenn.</title>
			<pubDate><![CDATA[Mon, 27 Oct 2025 03:35:41 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/the-single-most-important-business-card-tip/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/the-single-most-important-business-card-tip/]]></link>
			<title>The Single MOST-Important Business Card Tip.</title>
			<pubDate><![CDATA[Mon, 17 Apr 2023 15:18:05 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/can-consultants-be-trusted-to-speak-at-conferences/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/can-consultants-be-trusted-to-speak-at-conferences/]]></link>
			<title>Can Consultants be Trusted to Speak at Conferences?</title>
			<pubDate><![CDATA[Mon, 17 Apr 2023 04:08:02 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/how-do-you-market-an-insurance-litigation-firm/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/how-do-you-market-an-insurance-litigation-firm/]]></link>
			<title>How do you market an insurance-litigation firm?</title>
			<pubDate><![CDATA[Fri, 02 Jun 2023 21:39:14 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/how-will-prospects-know-im-awesome-if-i-dont-tell-them/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/how-will-prospects-know-im-awesome-if-i-dont-tell-them/]]></link>
			<title>“How will prospects know I’m awesome if I don’t tell them?”</title>
			<pubDate><![CDATA[Mon, 17 Apr 2023 04:07:21 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/the-race-to-get-big-is-a-race-to-the-middle/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/the-race-to-get-big-is-a-race-to-the-middle/]]></link>
			<title>The law firm race to get &#8220;Big&#8221; is a race to the middle.</title>
			<pubDate><![CDATA[Mon, 17 Apr 2023 04:06:30 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/does-your-website-company-have-a-capt-kirk/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/does-your-website-company-have-a-capt-kirk/]]></link>
			<title>Does your website company have a Capt. Kirk?</title>
			<pubDate><![CDATA[Mon, 17 Apr 2023 04:05:22 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/every-executive-committee-member-should-read-this-book/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/every-executive-committee-member-should-read-this-book/]]></link>
			<title>Every executive committee member should read this book.</title>
			<pubDate><![CDATA[Mon, 17 Apr 2023 04:03:33 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://www.fishmanmarketing.com/fractional-cmo/]]></guid>
			<link><![CDATA[https://www.fishmanmarketing.com/fractional-cmo/]]></link>
			<title>Fractional CMO</title>
			<pubDate><![CDATA[Mon, 09 Mar 2026 13:26:19 +0000]]></pubDate>
		</item>
				</channel>
</rss>
