Watch the video! I’m delighted to (finally) have a demo video (click here) showcasing my law firm keynote, firm retreat, and marketing-training presentations. I’ve been filming most of my speeches lately because many in-house marketers, administrators, professional-development experts, and other conference…
Major Update to our Most-Popular Marketing Checklist We’re putting the final touches on a dramatically expanded version of our popular “Associate Marketing Checklist by Year of Practice.” It includes narrative explanations, links to instructional videos, and new material covering social media…
It’s hard to say “No, thanks” when being complimented. [At the bottom is a template memo you may circulate within your firm to explain to your lawyers why you will not be buying an ad in a vanity directory.] I’ve…
Ladle Rat Rotten Hut (“Little Red Riding Hood”) “Lorem ipsum dolor” is so mundane. Marketers know that when showing clients a new advertisement, website, brochure, newsletter, or other layout, you “greek” in some gibberish that looks like words, but it really isn’t. It helps keep…
Best Marketing Partner Comment Ever. #2 We were working on re-branding a firm, soup to nuts, including a new logo, stationery, print advertising campaign, website, direct mail, etc. but the lawyers were having some difficulty agreeing on the final color. The Marketing…
Are you a Bob or a Robert? A Dick or Richard? Beth. Bill. Bob. Dick. Drew. Gene. Jerry. Lainie. Liz. Ted. Tori. Good marketing values clear communication. It makes it easy for clients and prospects to find and reach you….
Is imitation “the sincerest form of flattery?” “There are no new ideas.…” I get that. But I did a double-take after seeing this ad in Wired magazine’s November 2015 issue. We developed this same idea a couple years ago for the…
Holiday Card: “Are You My Lawyer?” We all remember the childhood classic “Are You My Mother?” by P.D. Eastman (1960). Well I received an interesting parody of it, “Are You My Lawyer?” by “E.B. Funny.” It was created as a holiday card…
What the Hell is This Ad Selling? Today’s winner of the latest “What the Hell are They Selling???” award is THIS ad I found for “The Moses, Bertha & Albert H. Wolf Fund” First, let’s discuss some things that make an…
This is the second part of a two-part post describing why cross-selling (or “cross-marketing,” or “cross-servicing”) is much more difficult than most professional-services firms believe. (Read Part 1 here.) Q: My firm can’t cross-sell. What are we doing wrong? A:…
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