White Castle Sliders and Law Firm Tag Lines.
One of history’s most-common law firm tag lines is “Committed to Quality” or its general equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that.
I think we can all agree that if your law firm’s tag line is truly differentiating, it shouldn’t apply equally well to White Castle hamburgers. Now I’ve been a fan of Sliders since late-night college road trips, but I wouldn’t want my law firm to emulate its marketing.
I’m just suggesting that if your unique and powerfully differentiating marketing theme could be used just as persuasively and credibly by an organization selling greasy 2.5-inch square burgers to the 2:00 am drive-up crowd, perhaps you should take another look at how differentiating it truly is?
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- White Castle Sliders and Law Firm Tag Lines.
- The 20 Best Law Firm Tag Lines. Is your firm "Committed to Mediocrity TM"?
- The 20 Best Tag Lines. Is your firm “Committed to Mediocrity TM”?
- How do you market a law firm in a smaller city, state, or country?
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