Blog
Branding, websites, and photo-quality frosting.
Branding, websites, and photo-quality frosting. When launching a new marketing campaign, it’s time for a party! Law firms aren’t especially fun environments, so we shouldn’t waste the opportunity to celebrate good news, like the launch of a new brand identity, ad campaign, or website. You can celebrate anything if you set your mind to it. Read more >>
A tag line we really like: “Defense Lawyers. Defense Leaders.”
A tag line we really like: “Defense Lawyers. Defense Leaders.” We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel. It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals. ”From the courthouse and in-house.” It’s an astonishingly credentialed organization; I’m not sure the CIA Read more >>
“Birth, Death & Rebirth of a Law Firm”
“Birth, Death & Rebirth of a Law Firm” A number of years ago, we helped launch a dynamic Seattle litigation boutique, The Buck Law Group (the campaign is detailed here. Led by one of the Northwest’s top trial lawyers, Peter Buck, who had decided to spin off his trial practice from the well-known firm he’d Read more >>
Virgin litigators are the most experienced.
Virgin litigators are the most experienced. Look, it’s not like Vancouver lawyer Mark Virgin didn’t know his last name is Virgin (imagine what his middle school years were like…). Today, he’s a dynamic lawyer, helping stand up for the weak against the powerful. And he built an outstanding litigation boutique to help. For marketing purposes, Read more >>
CAMPAIGN OF THE WEEK: A “Small but Mighty” firm.
CAMPAIGN OF THE WEEK: A “Small but Mighty” firm. We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible. All true. But how can smaller firms market themselves? What if you’re not the biggest firm? Or not Read more >>
“Client Service. It’s Our Thing.” website
“Client Service. It’s Our Thing.” website ThompsonMcMullan is an interesting Richmond, VA firm, and we’ve been looking for an opportunity to work with Amy Smith, among our favorite marketers, and one of LMA’s most-loyal leaders and volunteers. We know how clients value high-quality service. Clients have complained for decades that their lawyers don’t return their Read more >>
I LOVE this campaign. “LARGE, yet agile.”
I LOVE this campaign. “LARGE, yet agile.” We’ve been working with Idaho’s largest law firm, Boise-based Hawley Troxell. They’re an impressive and creative group of lawyers, the biggest firm in town, but still fast and flexible. When you’re the biggest firm in town, use that to your advantage, it’s a powerful differentiator in a bigger-means-better Read more >>
120 Powerful Law Marketing Case Studies.
120 Powerful Law Marketing Case Studies. At Fishman Marketing, we’ve been pretty proud of our work over the years. We’ve represented hundreds of firms in integrated, multi-faceted marketing campaigns — powerful differentiation programs that helped firms of all shapes and sizes dominate their chosen practice, industry, or geographic markets. Websites, micro-sites, print and electronic advertising Read more >>
“I have a LinkedIn. But I don’t know where it is.”
“I have a LinkedIn. But I don’t know where it is.” – Actual quote from a law firm senior partner. I heard this last week, and I hear variations of it all the time. Lawyers are struggling with social media; they’re always asking me about it, how it works, and whether lawyers need it. The Read more >>
“I have a LinkedIn. But I don’t know where it is.”
“I have a LinkedIn. But I don’t know where it is.” – Actual quote from a law firm senior partner. I heard this last week, and I hear variations of it all the time. Lawyers are struggling with social media; they’re always asking me about it, how it works, and whether lawyers need it. Read more >>
