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Rebranding a Leading Litigation Association

Rebranding a Top Trial Lawyers Group The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar.  Membership is limited to 3,500 Fellows. The LCA offers its member great opportunities for education, professional development, networking, and referrals. Ross Fishman speaks twice a Read more >>

Hawley Troxell Sumo Tag Line

The 20 Best Tag Lines. Is your law firm “Committed to Mediocrity TM”?

The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity ™”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to act, what makes them different, and Read more >>

Of Counsel ROSS FISHMAN Q&A Marketing Whiz article (Page One)

“Marketing Whiz Shows Law Firms How to Get Noticed and Generate Clients.”

Of Counsel’s Q&A with Ross Fishman “Marketing Whiz Shows Law Firms How to Get Noticed and Generate Clients.” Of Counsel: The Legal Practice and Management Report* has long been one of our favorite legal-industry publications. Its long-time editor, Steve Taylor, is one of the legal profession’s most-insightful reporters.  Steve has an expert’s grasp of the profession’s hottest trends Read more >>

If Clients Hire Lawyers, Why Market the Firm? Fishman Marketing © 2014

Q: If clients hire lawyers, why market The Firm?

Q: “If clients hire lawyers, why market The Firm?” We hear this a lot. It’s a completely understandable question. The short answer – It’s tough to get hired if your targets have never heard of your firm. If your prospects don’t know you, your firm, your reputation, skills, services, or clients, it’s going to be Read more >>

gass

BAD PRECEDENT: Lawyer censured for buying Google keywords for other law firms

 ABA Journal – “Lawyer censured for buying keywords for other lawyers and law firms.” I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent.  I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon & Dunphy on this very issue (although the lawsuit was filed under a Wisconsin state “invasion Read more >>

EyeTrack_VisualAttentionLevel_Hats

Our Vedder Price work featured in a new UK Interface Design book.

Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An Introduction to Visual Communication in UI Design” available on Amazon. The book discusses how to Read more >>

Colors look different on different Televisions

THIS is how I explain Color to lawyers:

This is how I explain Color to lawyers: When we show or send a client a draft print advertisement, or new law firm logo, or creative law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or green or whatever).  This can be from a lawyer who previously saw and Read more >>

Emory Softball 1984b

Don’t get a job at a great firm. Make your firm great.

Don’t get a job at a great firm.  Make your firm great. Where’s the challenge in working at a firm that’s already great?  It’s much more satisfying taking something with potential and making it great.  Starting with something great and failing to screw it up is just maintaining someone else’s work.  It’s treading water. In Read more >>

McCutcheon & Hamner Car Accident Personal Injury lawyers

The winner for 2013′s WORST law firm marketing.

The winner for 2013′s WORST law firm marketing. I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing. But today, in 2013, I think we may have a tie.  Courtesy of our friends Read more >>

Drinker Chicken thumbnail

Our favorite new website and marketing campaign.

Our favorite new website and marketing campaign. We like how this warm-hearted marketing campaign and industry-based website: Aligns the positive message of Drinker Biddle’s health care lawyers with its not-for-profit clients’ mission, and Acts as the central hub to help DBR’s 13 health care-related practice areas tell their stories in a cohesive way. Using poignant Read more >>

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