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Eight Law Firm Branding/Website Makeovers: 8 Before-and-Afters

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Eight Law Firm Branding/Website Makeovers: 8 Before-and-Afters For most new law firm websites, I think the most-interesting question is how big an improvement is it over the previous one(s).  Is it just a polished-up 2016 version of the previous site?  Or is it a significant strategic overhaul as well? Did the website developer help facilitate a massive upgrade Read more >>

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The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.)

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The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.) Part 1 is available here. 11.  [The Image:] Scales of justice (Similar scales are also used by drug dealers) [What it means:]  “Still just lawyers.” 12.  Dart boards (often showing three darts in the bullseye) “We’re on target.” (Or spent your youth in British Read more >>

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The Top 25 Law Firm Website Clichés to Avoid. (PART 1)

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The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 1) As a group, lawyers are quite literal, often too literal for good marketing. As a result, more than half of law firms simply illustrate their website home pages with the obvious icons that represent the general concept of “Law,” like columns, jury boxes, striped books, Read more >>

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‘Our 15-Year-Old Firm has 275 Years of Experience’

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“Our 15-year-old firm has 275 Years of Experience” Wait, what? Ohhhh, I get it — you are aggregating every single one of your lawyer’s total years of experience into a single figure. One question — So what? How does a combined number help provide better technical skills or service to clients?  I don’t care about that number — Read more >>

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Howard Law Group featured in The Legal Intelligencer

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Howard Law Group featured in Legal Intelligencer We’re pretty proud of the Howard Law Group website.  It’s simple, bold, and well branded, nicely capturing the sizable strength and skill of Bill and Jean Howard’s national litigation practice. It’s also nice when others notice. Our good friend, Stacy West Clark, of Stacy Clark Marketing is one of the Read more >>

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Smiling Lawyers on Your Home Page

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The “Smiling Lawyers” Website Home Page Trap Smiling lawyers – the latest boring website cliché. For 25 years, I’ve been railing against the obvious, literal visual “Law” clichés — the gavels, globes, columns, skylines, buildings, handshakes, blurry lawyers running, silhouettes by windows, and many others (watch the painful video here). The most prevalent home page Read more >>

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Branding FIVE Litigation Firms: 5 Law Firm Case Studies

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We recently launched five Litigation websites. On the surface, the five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented killers who routinely give opposing counsel the fight of their lives.  But they were each much more than that.  Each firm’s brand needed to showcase its unique style, approach, personality, and differentiation. More than just Read more >>

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Ladle Rat Rotten Hut (“Little Red Riding Hood”)

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Ladle Rat Rotten Hut (“Little Red Riding Hood”) “Lorem ipsum dolor” is so mundane. Marketers know that when showing clients a new advertisement, website, brochure, newsletter, or other layout, you “greek” in some gibberish that looks like words, but it really isn’t.  It helps keep clients from getting bogged down in the details of the content (“Hey, you missed a comma!”), so Read more >>

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In Marketing, when you have the facts, USE them.

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In Marketing, when you have the facts, USE them. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company lawsuits. They’re a dynamic, effective trial law firm.  Founder Bill Howard’s astonishing trial record is Read more >>

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“The Cubs Win the World Series!” An old law firm ad.

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Life isn’t easy when you grow up as a Cubs fan. I had my little 9-year-old heart broken in 1969, and things haven’t improved much in the 45 years since then. Anyway, back in 2007, Fishman Marketing represented a terrific St Louis law firm that offered its clients a remarkable Client Service Guarantee.  We created a new Read more >>

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