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BAD PRECEDENT: Lawyer censured for buying Google keywords for other law firms

 ABA Journal – “Lawyer censured for buying keywords for other lawyers and law firms.” I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent.  I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon & Dunphy on this very issue (although the lawsuit was filed under a Wisconsin state “invasion Read more >>

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Our Vedder Price work featured in a new UK Interface Design book.

Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An Introduction to Visual Communication in UI Design” available on Amazon. The book discusses how to Read more >>

Colors look different on different Televisions

THIS is how I explain Color to lawyers:

This is how I explain Color to lawyers: When we show or send a client a draft print advertisement, or new law firm logo, or creative law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or green or whatever).  This can be from a lawyer who previously saw and Read more >>

Emory Softball 1984b

Don’t get a job at a great firm. Make your firm great.

Don’t get a job at a great firm.  Make your firm great. Where’s the challenge in working at a firm that’s already great?  It’s much more satisfying taking something with potential and making it great.  Starting with something great and failing to screw it up is just maintaining someone else’s work.  It’s treading water. In Read more >>

McCutcheon & Hamner Car Accident Personal Injury lawyers

The winner for 2013′s WORST law firm marketing.

The winner for 2013′s WORST law firm marketing. I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing. But today, in 2013, I think we may have a tie.  Courtesy of our friends Read more >>

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Our favorite new website and marketing campaign.

Our favorite new website and marketing campaign. We like how this warm-hearted marketing campaign and industry-based website: Aligns the positive message of Drinker Biddle’s health care lawyers with its not-for-profit clients’ mission, and Acts as the central hub to help DBR’s 13 health care-related practice areas tell their stories in a cohesive way. Using poignant Read more >>

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The Lawyer Head Shot Everyone’s Talking About…

The Lawyer Head Shot Everyone’s Talking About… Some marketing topics are complex and require a lengthy discussion.  Other times, res ipsa loquitur applies. We think today’s discussion of lawyer website biography photos might be one of those. Over time, attorneys grew willing to soften the formal website photos we used in the early 2000′s.  For Read more >>

Law Firm Website No Diversity Women

The worst law firm website group photo ever?

The worst law firm website group photo ever? At Fishman Marketing, we develop a lot of law firm websites, probably 20-30 legal sites per year.   We see our job as helping the law firms: Use websites, branding, and other marketing tools to develop business, and Avoid mistakes. Neither one is easy, but both are important. Read more >>

AHL law bio headshot

Zoolander-style animated lawyer head shots.

You MUST see these Zoolander-style lawyer head shots. Lynn Hajek is a terrific litigator  – smart, funny, and tough  (think Elle Woods from Legally Blonde without the naiveté). Her firm, AHL, has a high-quality Manhattan med mal defense practice.  It also has a decade-old website — sadly, it’s tired, dated, and doesn’t convey the firm’s skills. Here’s the home page: The website Read more >>

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Tell your firm’s story with pictures. Like THIS. . . .

THESE pictures are worth 1,000 words. Lorne MacLean is likely British Columbia’s top consumer lawyer.  He grew his family law practice into one of Vancouver’s largest and finest practices (remember our award-winning wedding cake ad?), then diversified into other areas, including e.g. personal injury, criminal defense, and estate litigation. Here are the two visuals we developed Read more >>

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