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Good Ads and Websites Don’t Work.

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“Good” Ads and Websites Don’t Work. [2016 update] More creative is cheaper. Stronger visuals cost less. Here’s why: See this ad? It’s one previously used by a client, Lorne MacLean, a small firm in Vancouver, BC. Nice guy, great lawyer, handsome photo (man in suit looking at paper), and a simple message that is clearly detailed Read more >>

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Great Website Design Isn’t Pretty. It’s Effective.

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Great Website Design Isn’t Pretty. It’s Effective. What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point. That’s incredibly powerful data. In important cases, trial lawyers don’t guess what’s going to work with the jury, they Read more >>

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Awful law firm websites: The ‘Small-Firm Trifecta.’

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Awful law firm websites: The “Small-Firm Trifecta.”  Nothing says “Small, mediocre law firm” like a website home page full of obvious stock photos and free clip art. And in my opinion, the worst of the worst are those that combine multiple clichés in a single photo.  The most popular of these photos for law firms is Read more >>

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“How will prospects know I’m awesome if I don’t tell them?”

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“How will prospects know I’m awesome if I don’t tell them?” Hi. It’s Ross. Let me tell you a few things about myself: I’m excellent. I have integrity. I’m responsive. I’m experienced. I’m technically knowledgeable. I’m legally effective. I’m a partner who understands your business. So? Did I persuade you? Do you want to hire me? Read more >>

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Eight Law Firm Branding/Website Makeovers: 8 Before-and-Afters

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Eight Law Firm Branding/Website Makeovers: 8 Before-and-Afters For most new law firm websites, I think the most-interesting question is how big an improvement is it over the previous one(s).  Is it just a polished-up 2016 version of the previous site?  Or is it a significant strategic overhaul as well? Did the website developer help facilitate a massive upgrade Read more >>

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The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.)

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The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.) Part 1 is available here. 11.  [The Image:] Scales of justice (Similar scales are also used by drug dealers) [What it means:]  “Still just lawyers.” 12.  Dart boards (often showing three darts in the bullseye) “We’re on target.” (Or spent your youth in British Read more >>

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The Top 25 Law Firm Website Clichés to Avoid. (PART 1)

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The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 1) As a group, lawyers are quite literal, often too literal for good marketing. As a result, more than half of law firms simply illustrate their website home pages with the obvious icons that represent the general concept of “Law,” like columns, jury boxes, striped books, Read more >>

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‘Our 15-Year-Old Firm has 275 Years of Experience’

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“Our 15-year-old firm has 275 Years of Experience” Wait, what? Ohhhh, I get it — you are aggregating every single one of your lawyer’s total years of experience into a single figure. One question — So what? How does a combined number help provide better technical skills or service to clients?  I don’t care about that number — Read more >>

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Howard Law Group featured in The Legal Intelligencer

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Howard Law Group featured in Legal Intelligencer We’re pretty proud of the Howard Law Group website.  It’s simple, bold, and well branded, nicely capturing the sizable strength and skill of Bill and Jean Howard’s national litigation practice. It’s also nice when others notice. Our good friend, Stacy West Clark, of Stacy Clark Marketing is one of the Read more >>

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Smiling Lawyers on Your Home Page

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The “Smiling Lawyers” Website Home Page Trap Smiling lawyers – the latest boring website cliché. For 25 years, I’ve been railing against the obvious, literal visual “Law” clichés — the gavels, globes, columns, skylines, buildings, handshakes, blurry lawyers running, silhouettes by windows, and many others (watch the painful video here). The most prevalent home page Read more >>

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