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Why your law firm’s blog probably sucks.

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Why your law firm’s blog probably sucks. Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was struggling to re-launch a blog “to promote Read more >>

Does your website company have a Capt. Kirk?

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There are four critical steps to overhauling your website: Strategy and messaging Design Coding Maintenance That is,  first conceive the brand message. That’s the winning strategy, the competitive advantage that can lead to increased revenue and profitability. That’s what turns a new website into a weapon, rather than an online brochure. Then turn that message and the supporting visuals into Read more >>

Ross’s Top 10 Law Firm Domain Name Mistakes (Part II)

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Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name.  Here are Ross’s Rules 6-10; I hope it’s helpful. 6. Don’t use the ampersand. Baker Read more >>

Ross’s Top 10 Law Firm Domain Name Mistakes (Part I)

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Ross’s Top 10 Law Firm Domain Name Mistakes (Part I) What’s Your Law Firm’s Domain Name?  YourName.com Back in the mid-90s, we were just starting to develop the first law firm websites.  As Marketing Partner of Ungaretti & Harris in the mid-1990s, I remember the early meetings in 1995 when we were trying to figure out Read more >>

Our Biggest Marketing Flop.

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Our Biggest Marketing Flop. Marketers like to argue which works better, Marketing or Sales. [2017 update] It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the answer is “both.” They’re terrific companies, they just have different strategies. Law firms obviously need both Marketing and Sales. Read more >>

Screw you, our lawyers don’t work weekends.

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Screw you, our lawyers don’t work weekends. I think I found the nation’s least service oriented law firm. Over the years, we’ve done a lot of marketing and branding work with law, accounting, and other professional-services firms that wanted to use marketing to leverage their extraordinary client service. * This firm below isn’t one of them. Read more >>

“I have a LinkedIn. But I don’t know where it is.”

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“I have a LinkedIn. But I don’t know where it is.” – Actual quote from a law firm senior partner.   I hear variations of this quote all the time. Lawyers are struggling with social media; they’re always asking me about it, how it works, and whether lawyers need it. Lawyers who don’t understand LinkedIn proclaim they Read more >>

Good Ads and Websites Don’t Work.

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“Good” Ads and Websites Don’t Work. [2016 update] More creative is cheaper. Stronger visuals cost less. Here’s why: See this ad? It’s one previously used by a client, Lorne MacLean, a small firm in Vancouver, BC. Nice guy, great lawyer, handsome photo (man in suit looking at paper), and a simple message that is clearly detailed Read more >>

Great Website Design Isn’t Pretty. It’s Effective.

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Great Website Design Isn’t Pretty. It’s Effective. What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point. That’s incredibly powerful data. In important cases, trial lawyers don’t guess what’s going to work with the jury, they Read more >>

Awful law firm websites: The ‘Small-Firm Trifecta.’

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Awful law firm websites: The “Small-Firm Trifecta.”  Nothing says “Small, mediocre law firm” like a website home page full of obvious stock photos and free clip art. And in my opinion, the worst of the worst are those that combine multiple clichés in a single photo.  The most popular of these photos for law firms is Read more >>

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