Blog
Opryland’s 24 MPH speed limit – and your website statistics.
Opryland’s 24 MPH speed limit – and your website statistics. Opry Mills, the mega-mall outside of the Grand Ole Opry, has a curious 24 MPH speed limit. It caused us to wonder about it. Why 24 instead of the typical 25? We came up with three possible explanations, and ultimately a thought about its relevance Read more >>
White Castle Sliders and Law Firm Tag Lines.
White Castle Sliders and Law Firm Tag Lines. One of history’s most-common law firm tag lines is “Committed to Quality” or its generic equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we can all agree that if your law firm’s tag line is truly differentiating, Read more >>
Court reporters need good marketing too.
Court reporters need good marketing too. A number of years ago, after speaking on marketing and branding at an association of court reporters, we’d received a lot of interest in developing some brand-related ads for smaller, local and regional court reporting companies. There were a few large national companies that were consolidated collections of smaller Read more >>
This is how GOOGLE markets a seminar, baby.
This is how GOOGLE markets a seminar, baby. Many law firms send large numbers of seminar invitations, hoping to fill the seats. Of course, the goal should be quality rather than quantity – i.e. it’s better to have the right people rather than simply a lot of people. But quantity is much easier to execute Read more >>
Marketing your firm within an international network.
Marketing your firm within an international network. That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World Services Group, TerraLex, Avrio-Advocati)? I was speaking at the annual meeting of MSI Global, one of the Read more >>
Trust your sushi chef – and marketers.
Trust your sushi chef – and marketers. I was in beautiful Vancouver, BC recently, speaking to the Managing Partners’ Dinner of the BC Legal Management Association. After the program, one of the managing partners came up to me wanting to discuss his unsatisfactory experience with his marketing committee and their outside consultant. It sounded Read more >>
“Our website’s from 2003. We suck.” [Six-Word Stories]
“Our website’s from 2003. We suck.” [Six-Word Stories] About a year ago, I asked readers and lawyers to write some “Six Word Stories” that relate to their daily lives, after hearing a story about them on NPR. I posted a few dozen – here’s the link. Here are another 30 stories. They’re funny, clever, smart, Read more >>
“Birth, Death & Rebirth of a Law Firm”
“Birth, Death & Rebirth of a Law Firm” A number of years ago, we helped launch a dynamic Seattle litigation boutique, The Buck Law Group (the campaign is detailed here. Led by one of the Northwest’s top trial lawyers, Peter Buck, who had decided to spin off his trial practice from the well-known firm he’d Read more >>
FDCC’s Visibility and Online-Marketing Initiative
FDCC’s Visibility and Online-Marketing Initiative Building the brand for an association of the nation’s top defense lawyers. The Federation of Defense & Corporate Counsel asked Fishman Marketing to develop a marketing and differentiation campaign to enhance the visibility and name recognition of the FDCC within the business and insurance communities. Fishman Marketing’s dedicated team of Read more >>
Virgin litigators are the most experienced.
Virgin litigators are the most experienced. Look, it’s not like Vancouver lawyer Mark Virgin didn’t know his last name is Virgin (imagine what his middle school years were like…). Today, he’s a dynamic lawyer, helping stand up for the weak against the powerful. And he built an outstanding litigation boutique to help. For marketing purposes, Read more >>
