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Anguish Languish

Ladle Rat Rotten Hut (“Little Red Riding Hood”)

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Ladle Rat Rotten Hut (“Little Red Riding Hood”) “Lorem ipsum dolor” is so mundane. Marketers know that when showing clients a new advertisement, website, brochure, newsletter, or other layout, you “greek” in some gibberish that looks like words, but it really isn’t.  It helps keep clients from getting bogged down in the details of the content (“Hey, you missed a comma!”), so Read more >>

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THIS is What a Real Commitment to Diversity Looks Like.

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A Law Firm Committed to Diversity. Most lawyers recognize the importance of Diversity. Strict homogeneity can lead to an equally homogenous approach or outlook.  When applied to client representations, creativity can be stifled. Innovative solutions can be overlooked. But we also know that in real life, Diversity can be hard. Firms know it’s important, but often struggle to Read more >>

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A quick email fix for nicknames. Bob or Robert? Dick or Richard?

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A quick email fix for people with nicknames.  Are you a Bob or a Robert? A Dick or Richard? Beth. Bill. Bob. Dick. Drew. Gene. Jerry. Lainie. Liz. Ted. Tori. Marketing is about clear communication.  Good marketing makes it easy for your clients and prospects to find and reach you.  And sometimes email can interfere, particularly Read more >>

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In Marketing, when you have the facts, USE them.

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In Marketing, when you have the facts, USE them. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company lawsuits. They’re a dynamic, effective trial law firm.  Founder Bill Howard’s astonishing trial record is Read more >>

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Two Similar Ads: Law Firm vs. Coffee Maker.

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Is imitation “the sincerest form of flattery?” “There are no new ideas.…” I get that. But I did a double-take after seeing this ad in Wired magazine’s November 2015 issue. We developed this same idea a couple years ago for the largest Idaho-based law firm, Boise’s Hawley Troxell. Our “Large, but agile.” message was that Hawley Read more >>

CBA Wolf Fund What IS this ad

What the Hell is This Ad Selling?

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What the Hell is This Ad Selling? Today’s winner of the latest “What the Hell are They Selling???” award is THIS ad I found for “The Moses, Bertha & Albert H. Wolf Fund” First, let’s discuss some things that make an advertisement effective: An effective ad presumes that readers do not know the company or what it does (unless Read more >>

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Client – ‘I don’t believe in hammers.’

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“I don’t believe in hammers.” Client – “I don’t read marketing.”   Uh, yeah, you do. And I’ll prove it.  Let’s start here. What is this bottle? Do you know what product it’s marketing? Perhaps the name of the company? Of course you do, it’s Absolut vodka. How about this shape?  There’s no label on Read more >>

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Cross-Selling Sucks. Here Are 18 Reasons Why. (Part 1)

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“Cross-Selling Sucks.”  Here Are 18 Reasons Why. (Part 1) Q: My law firm can’t cross-sell. What are we doing wrong? A: It’s not just you, it’s most firms. In fact, most law, accounting, and other professional-services firms struggle with selling different practice areas to existing clients. The problem is that everyone thinks that everyone’s doing it better Read more >>

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Unique conference giveaway. I bet you don’t have one of these.

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Unique conference giveaway.  I was speaking at the Lex Mundi annual conference in New Orleans recently on the topic of how to increase the referrals within an international law firm network. The program was hosted by the Jones Walker law firm.  The firm’s experienced Chief Marketing Officer (CMO), Kim Perret, had a clever conference gift for the attendees — Read more >>

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THIS is how to handle the death of one of your people.

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Obituaries are difficult. I think the true quality of a law firm or accounting firm can be judged by how it responds to the death of one of its people. There was a lot of coverage recently regarding the death of a Chicago lawyer in an international firm; suicide was a possibility. He had been Read more >>

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