White castle CLICHE Tagline committed to quality

White Castle Sliders and Law Firm Tag Lines.


White Castle Sliders and Law Firm Tag Lines. One of history’s most-common law firm tag lines is “Committed to Quality” or its general equivalent.  Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we can all agree that if your law firm’s tag line is truly differentiating, Read more >>


Ross’s Top 10 Law Firm Domain Name Mistakes (Part II)


Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name.  Here are Ross’s Rules 6-10; I hope it’s helpful. 6. Don’t use the ampersand. Baker Read more >>

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Top 10 Rules to Marketing a Merger or “Branch” office (Part II).


Top 10 Rules to Marketing a Law Firm Merger or an Existing “Branch” office (Part II). Last week we detailed five marketing and reputation challenges faced by smaller or newer “satellite” offices of prominent law firms. (BTW, accounting and all other professional-services firms confront these same issues.) We discussed the very real struggles newly merged firms Read more >>


Top 10 Rules to Marketing a Merger or “Branch” office (Part I).


Top 10 Rules to Marketing a New Law Firm Merger or Existing “Branch” Office (Part I). Imagine it’s fraternity rush and you’re a hot prospect. You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you accept? Most likely you’ll end up at the “best” fraternity―the one that seems Read more >>

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Q: Should law firms pay associates to market?


Q: Should our law firm pay our associates to market?   A: Uh… No. I answered this question on a listserv last week, posed by a legal marketer whose firm was revamping its bonus schedule. The bonus was intended to motivate associates to undertake certain identified activities, e.g. writing articles, giving speeches, attending events, taking prospects out, Read more >>

Best Lawyer is a Baker

Ross’s Top 10 Law Firm Domain Name Mistakes (Part I)


Ross’s Top 10 Law Firm Domain Name Mistakes (Part I) What’s Your Law Firm’s Domain Name? Back in the mid-90s, we were just starting to develop the first law firm websites.  As Marketing Partner of Ungaretti & Harris in the mid-1990s, I remember the early meetings in 1995 when we were trying to figure out Read more >>

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Trust your sushi chef – and marketers.


Trust your sushi chef – and your marketers. [2017 update] I was in beautiful Vancouver, BC speaking to the Managing Partners’ Dinner of the BC Legal Management Association.   After the program, one of the managing partners came up to me wanting to discuss his unsatisfactory experience with his marketing committee and their outside consultant. Read more >>

Our Biggest Marketing Flop.


Our Biggest Marketing Flop. Marketers like to argue which works better, Marketing or Sales. [2017 update] It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the answer is “both.” They’re terrific companies, they just have different strategies. Law firms obviously need both Marketing and Sales. Read more >>


Daddy Warbucks on the sad state of law firm client service.


Little Orphan Annie’s  Commentary on Law Firm Client Service. I came upon this “Annie” comic strip somewhere decades ago and have discussed it ever since in my Client-Service training classes for lawyers.  If even Daddy Warbucks can’t get lawyers to return his calls promptly, it must be an industry-wide problem. Or, more accurately, if even Leonard Starr, Read more >>

The Ultimate Law Firm Associate’s Marketing Checklist_Book_6x9

Free Sample of our “Ultimate Law Firm Associate’s Marketing Checklist” book.


Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated and expanded version of Ross Fishman’s popular 25-year-old checklist.  This new 50-page book includes narrative explanations, Read more >>

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