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The Best Law Firm Obituary Logo

The Best Law Firm Obituary Logo If you’re in law firm marketing long enough, at some point you’re going to have to confront the unfortunate reality of the sad passing of one of your people. Regardless of the individual’s title, whether senior partner or secretary, a firm is measured by how responsibly and sensitively it Read more >>

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Wolf Greenfield’s Awesome IP Law Holiday Card

Wolf Greenfield’s Awesome Intellectual Property Law Firm Holiday Card There are a handful of law firm holiday cards I always look forward to, the ones that truly go the extra mile.  IP firm Wolf Greenfield is on that list. They always find a creative way to connect their cards to their IP practice, and this Read more >>

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Literally the season’s BEST law firm holiday card.

Today I received literally the season’s BEST law firm holiday card. It’s a nice simple e-card that gently supports the firm’s brand.  A number of years ago we worked with the wonderful Maggie Watkins, then CMO of 200-lawyer Best Best & Krieger to develop a new brand and website. We’d joked that she was literally working at the Read more >>

Bryant Miller Olive 2014 Holiday card THUMB

Connecting your law firm holiday card to your brand message.

Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work.  Back around 2006, they were moving into new geographic markets and needed to build name recognition and Read more >>

Meritas Angola member

Marketing an International Law Firm Network (1 of 3)

Marketing an International Law Firm Network (Part 1 of 3) As I’ve previously mentioned, I’m a big fan of international law and accounting firm networks. I’ve seen first-hand the value global networks and affiliations offer to their members, including generating both in-bound and out-bound referrals. But it doesn’t happen automatically; it takes work to maximize Read more >>

So Long, Sanders  Squire's Founding Partner Tossed in Tie-Up   The American Lawyer

Squire Patton Boggs – where’s the website?

Squire Patton Boggs – where’s the website? There’s been some discussion lately regarding the impressive mega-merger between Squire Sanders and Patton Boggs, and the delay in getting a new combined website online. (See e.g. John Byrne’s post in “The Byrne Blog.”)  Fishman Marketing develops regularly websites for law firms and we know that they can be quite Read more >>

NYC New York lawyers are poor 1911

“Lawyers are Poor [and] unable to make… a bare living.”

“Lawyers are Poor [and] Unable to make… a bare living.” In 1911, NY Lawyers Didn’t Have Enough Business. “Hard times have beset many lawyers in Manhattan and the Bronx.” Subtitled “Too Many in New York for the Amount of Business,” an article from a 1911 newspaper, discussed that in New York there wasn’t enough business Read more >>

CAR magnetic sticker Prepaid Legal Business card 2

I’ve never seen business cards distributed like THIS before.

I’ve never seen business cards distributed like THIS before. I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services. Mildly interesting from a marketing perspective, it was a nice little movable billboard, and possibly a way to get a nice Read more >>

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The MOST-Important Question to Ask Before Updating Your Website is…

The MOST-Important Question to Ask Before Updating Your Website is… I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer.  As expected, the questions focused on Design issues like font and layout, or Technical issues like platform and hosting, or current topics like social media or responsive design. Read more >>

Ross Fishman, CLE Ethics presentation in Rome

Marketing and Biz Dev Training for Litigators

Marketing and Biz Dev Training for Litigators A marketer asked whether litigators require unique marketing and client-development training. She’d been hearing from the litigators that they felt the nature of a litigation practice is somehow different, that it requires special techniques and training. They had a firm retreat approaching and wondered how to help them. I was a litigator Read more >>

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