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“Want a good end-of-the-year marketing gift to give your associates?”

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“Want a good holiday present to give your associates?” According to Of Counsel , the “ideal gift” is The Ultimate Law Firm Associate’s Marketing Checklist.  And it’s a great deal at only $12!  Subtitled “The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients,” this tightly written 50-page “marketing bible” walks younger lawyers step-by-step through Read more >>

Artificial Intelligence and Big Data Will Revolutionize Law. Part One.

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Artificial Intelligence, Big Data, and Machine Learning Will Revolutionize the Practice of Law. Part One. Big changes are coming.  But what does this mean? Exactly how will this affect us? Predicting the future is challenging, but in a TED Talk-style presentation at the 2017 LMATech Midwest conference, I had the chance to make some projections.  Read more >>

Every executive committee member should read this book.

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Every law firm management committee member needs to read this book. The legal world has changed. The Recession changed us and, unlike previous recessions, the profession that returned was not the latest version of the status quo. We’re in the middle of historic change, the confluence of turmoil and technology, of demand and demographics.  Tomorrow’s Read more >>

Helping Law Students Build Their Most-Successful Careers.

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Helping Law Students Build a More-Successful Careers. I had the best time last week, standing on stage in Tull Auditorium at my alma mater, Emory Law School and presenting an hour-long speech to the shiny new first-year law students at the 7th annual Bass Career Summit.  I don’t think many of my old law school professors Read more >>

URGENT: Eclipse-related PR opportunity!

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URGENT: Solar Eclipse-related PR tip! I recently wrote about how to get a feature story about your firm by connecting it to the Comey Hearings. Monday’s solar eclipse offers an even better opportunity to create a photo op that is practically guaranteed to showcase your firm as a friendly, collegial workplace. We’ve all seen the Read more >>

Ross selected as a 2017 LawDragon “Leading Legal Strategist”

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Ross Fishman selected as a 2017 LawDragon “Leading Legal Strategist” Fishman Marketing is delighted to announce that Ross Fishman was selected as one of the 2017 LawDragon 100 “Leading Legal Consultants and Strategists.” Ross was honored as one of just 6 consultants and strategists worldwide in the “Marketing” category. The Lawdragon 100 Leading Legal Consultants & Read more >>

Conducting law marketing training in Tel Aviv.

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Conducting law marketing training in Tel Aviv, Israel. Last week, I had the honor and privilege to speak in Tel Aviv on marketing and networking to the partners at Israel’s largest firm, Herzog, Fox & Ne’eman.  HFN is a terrific full-service law firm and they have a beautiful conference space. Thank you very much, shalom Read more >>

Why your law firm’s blog probably sucks.

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Why your law firm’s blog probably sucks. Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was struggling to re-launch a blog “to promote Read more >>

Does your website company have a Capt. Kirk?

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There are four critical steps to overhauling your website: Strategy and messaging Design Coding Maintenance That is,  first conceive the brand message. That’s the winning strategy, the competitive advantage that can lead to increased revenue and profitability. That’s what turns a new website into a weapon, rather than an online brochure. Then turn that message and the supporting visuals into Read more >>

The law firm race to get “Big” is a race to the middle.

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The law firm race to get “Big” is a race to the middle.  So much consolidation has already occurred that in many markets the only remaining standalone law firms are either: (1) fiercely independent, or (2) mediocre. That is, in larger cities the leading smaller firms were acquired many years ago, in the first round. This Read more >>

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