Search Engine Marketing
Pay Per Click Advertising
A pay per click campaign will allow you to gain an immediate dominant position in your target markets. You will capture significant traffic in key categories, and effectively challenge competitors that are vying to maintain a stronghold on this market space. This will translate in greater market penetration and brand building.
Pay per click ads are those labeled “sponsored links” or “sponsored results” on a search engine’s results page. You have total control over your budget, keywords and message.
We are aware that most firms do not have the time or budget to manage this process in-house, or invest in the tools and skills to develop strategies and keep ahead of best practices and intimate knowledge of PPC markets.
Our experienced team has a command of the best practices in internet marketing, effective search ad copy writing, competitive bidding techniques, and various optimization and testing strategies. This is where we make it very easy for you. An internet marketing manager will communicate with you on a regular basis during the implementation, monitoring and optimization phases of your campaigns.
The Fishman Marketing process includes:
- Keyword Research Determine keyword phrases that are most strategic and effective in terms of attracting the right audience and that offer the greatest yield
- Landing Page & Content Development Recommendations
- Ad Creation and Optimization We create and update the keywords, ad grouping and creative for your campaign.
- Daily Management & Optimization We will manage and adjust bids, bidding rules and strategies, ad creative content and keywords to meet or exceed your expectations.
- Campaign Reporting We provide a monthly PPC campaign report, allowing you to follow the status of any campaign.