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BAD PRECEDENT: Lawyer censured for buying Google keywords for other law firms

 ABA Journal – “Lawyer censured for buying keywords for other lawyers and law firms.” I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent.  I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon & Dunphy on this very issue (although the lawsuit was filed under a Wisconsin state “invasion Read more >>

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FDCC’s Visibility and Online-Marketing Initiative

FDCC’s Visibility and Online-Marketing Initiative Building the brand for an association of the nation’s top defense lawyers. The Federation of Defense & Corporate Counsel asked Fishman Marketing to develop a marketing and differentiation campaign to enhance the visibility and name recognition of the FDCC within the business and insurance communities. Fishman Marketing’s dedicated team of Read more >>

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Virgin litigators are the most experienced.

Virgin litigators are the most experienced. Look, it’s not like Vancouver lawyer Mark Virgin didn’t know his last name is Virgin (imagine what his middle school years were like…).  Today, he’s a dynamic lawyer, helping stand up for the weak against the powerful.  And he built an outstanding litigation boutique to help. For marketing purposes, Read more >>

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CAMPAIGN OF THE WEEK: A “Small but Mighty” firm.

CAMPAIGN OF THE WEEK: A “Small but Mighty” firm. We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible.  All true. But how can smaller firms market themselves? What if you’re not the biggest firm? Or not Read more >>

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ABA Journal’s article re Eye-Tracking technology

ABA Journal’s article re Eye-Tracking technology We wrote a few posts regarding the innovative new eye-tracking technology we used to test various Vedder Price marketing campaigns before developing the website for its London office and renowned Global Transportation Finance practice. In case you missed it, there’s a terrific article in the April, 2012 ABA Journal Read more >>

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“Client Service. It’s Our Thing.” website

“Client Service. It’s Our Thing.” website ThompsonMcMullan is an interesting Richmond, VA firm, and we’ve been looking for an opportunity to work with Amy Smith, among our favorite marketers, and one of LMA’s most-loyal leaders and volunteers. We know how clients value high-quality service. Clients have complained for decades that their lawyers don’t return their Read more >>

Fishman Marketing 100 case studies

120 Powerful Law Marketing Case Studies.

120 Powerful Law Marketing Case Studies. At Fishman Marketing, we’ve been pretty proud of our work over the years.  We’ve represented hundreds of firms in integrated, multi-faceted marketing campaigns — powerful differentiation programs that helped firms of all shapes and sizes dominate their chosen practice, industry, or geographic markets. Websites, micro-sites, print and electronic advertising Read more >>

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“I have a LinkedIn. But I don’t know where it is.”

“I have a LinkedIn. But I don’t know where it is.” – Actual quote from a law firm senior partner. I heard this last week, and I hear variations of it all the time. Lawyers are struggling with social media; they’re always asking me about it, how it works, and whether lawyers need it. The Read more >>

Timing the high jump.* How many “hits” should a website get?

Timing the high jump.*  How many “hits” should a website get? We often get asked “how many hits” or “how many visitors” a law firm’s website should get. Unfortunately, those are the wrong questions. Law firms like to compare their results against industry practices, and evaluate the return on their website or search-engine-marketing efforts with metrics you can Read more >>

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Want to prove SEO works? The Brazil Results are in!

Want to prove SEO works? The Brazil Results are in! Just two months before heading to Rio de Janeiro, Brazil for the Lawyers Associated Worldwide (LAW) annual conference we discussed with the host firm, Lacaz Martins et al. their interest in using the internet to seek referrals from US law firms. Our initial investigation showed Read more >>

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