Law firms need Marketing for many different purposes — to build their reputation and drive revenue, or increase their visibility in new geographic markets. Some firms seek market dominance in narrow industries or specialty practice areas. Others have toiled in relative obscurity, providing high-end technical skills and service and need to spread the good word to more of their top prospects. Sure, doing great work is critical, but it’s not enough any longer, it’s simply the price of admission. Clients’ expectations have been elevated, and even the leading firms have to work harder to showcase their skills and differentiation — they have to grab their market’s attention and force them to remember the firm. Every day new tools become available to broadcast the story and grab market share. It’s not about which tools to use, it’s how to blend them together into a dynamically integrated package, a strategic campaign that fits your firm’s unique style and culture and showcases what you offer that’s superior to your competitors. Don’t yet know what makes your firm unique? Don’t worry – we’ll work together and figure it out. It’s there – we’ll find it. That’s what we do.