Blog
CBS News anchor Scott Pelley thanks Jones Day.
CBS News anchor Scott Pelley thanks Jones Day. I always thought this was one of the best examples of opportunistic and strategic marketing by a major law firm. Jones Day’s Washington DC office apparently has a great view overlooking the US Capitol, because whenever there’s a major DC event, CBS News broadcasts from Jones Day’s Read more >>
CAMPAIGN OF THE WEEK: A “Small but Mighty” firm.
CAMPAIGN OF THE WEEK: A “Small but Mighty” firm. We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible. All true. But how can smaller firms market themselves? What if you’re not the biggest firm? Or not Read more >>
120 Powerful Law Marketing Case Studies.
120 Powerful Law Marketing Case Studies. At Fishman Marketing, we’ve been pretty proud of our work over the years. We’ve represented hundreds of firms in integrated, multi-faceted marketing campaigns — powerful differentiation programs that helped firms of all shapes and sizes dominate their chosen practice, industry, or geographic markets. Websites, micro-sites, print and electronic advertising Read more >>
“I have a LinkedIn. But I don’t know where it is.”
“I have a LinkedIn. But I don’t know where it is.” – Actual quote from a law firm senior partner. I heard this last week, and I hear variations of it all the time. Lawyers are struggling with social media; they’re always asking me about it, how it works, and whether lawyers need it. The Read more >>
Marketing Budgets – Advertising vs. PR
Marketing Budgets – Advertising vs. PR On the LMA listserv, someone asked how much should be spent on advertising and public relations. The answer, as it often is, is there’s no single “right” answer beyond “it depends.” As one of the few marketers who has spent a significant amount of time in both the Read more >>
