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Obituaries. Lawyers? THIS is how to handle the death of one of your people.

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This is how to handle the death of an employee or lawyer. Obituaries are difficult. I think the true quality of a law or accounting firm can be judged by how it responds to the death of its people. A few years ago, there was a lot of media attention regarding the tragic death of a Read more >>

Free Sample of our “Ultimate Law Firm Associate’s Marketing Checklist” book.

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Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated and expanded version of Ross Fishman’s popular 25-year-old checklist.  This new 50-page book includes narrative explanations, Read more >>

How NASA Used Marketing to Sell Us John Glenn.

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How NASA Used Marketing to Sell Us John Glenn. Does Marketing work? Ask NASA. John Glenn,  one of the heroic “Mercury Seven” military test pilots selected by NASA to become America’s first astronauts, passed away last week at 95.   “John Herschel Glenn Jr. (July 18, 1921 – December 8, 2016) was an American aviator, engineer, astronaut, Read more >>

Rebranding After a Merger is Harder Than You Think

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Rebranding After a Merger is Harder Than You Think In the freshly redesigned October 2016 issue of Chicago Lawyer, I wrote a Letter to the Editor that I hope management committees can benefit from, and marketers can use as ammunition with their marketing committees as they develop the merger-marketing budget (particularly if you’re the firm getting “bought”). Read more >>

THIS is What a Real Commitment to Diversity Looks Like.

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A Law Firm Committed to Diversity. Most lawyers recognize the importance of Diversity. Strict homogeneity can lead to an equally homogenous approach or outlook.  When applied to client representations, creativity can be stifled. Innovative solutions can be overlooked. But we also know that in real life, Diversity can be hard. Firms know it’s important, but often struggle to Read more >>

A tongue-in-cheek recollection of LMA’s first 20 years.

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A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment. Click here for the LMA video detailing some of its many accomplishments.  Ten years ago, I wrote a cover story for the ABA’s Law Practice Management magazine detailing my recollections of  the first 20 years Read more >>

No, we haven’t been hacked. These are real lawyer photos.

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The OTHER craziest law firm biography photo I’ve ever seen… Evidently, we’ve come a long way, baby, in law firm website strategy and attorney photography. I designed my first website in 1995, as Marketing Partner of Ungaretti & Harris.  Needless to say, the Internet was very different back then. In the early years of law firm websites, Read more >>

Q: If clients hire lawyers, why market The Firm?

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Q: “If clients hire lawyers, why market The Firm?” We hear this a lot. It’s a completely understandable question. The short answer – It’s tough to get hired if your targets have never heard of your firm. If your prospects don’t know you, your firm, your reputation, skills, services, or clients, it’s going to be Read more >>

James Patterson on Marketing – “Hit them with a cream pie, then say something smart.”

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James Patterson on Marketing – “Hit them with a cream pie, then say something smart.” James Patterson is the world’s highest-paid author, and one of the most prolific.  But he got his start in the advertising world.  Brian Williams called him “A latter-day Don Draper who rose all the way to the top of mega-agency J. Read more >>

‘If clients hire lawyers, why market The Firm?’

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“If clients hire lawyers, why market The Firm?” We get this question a lot. It’s a completely legitimate and understandable question. And the old McGraw-Hill ad pasted below answers it beautifully. The ad is aimed at print advertising specifically, but it applies equally to other awareness-enhancing marketing tools like websites, social media, etc. This ad Read more >>

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