Stoel Rives
Objective
We sought to market a creative 350-attorney national firm’s Minneapolis office, with particular emphasis on its leading national “Renewable Energy” industry.
We want to show that the firm is one of the go-to firms for the full range of Renewable Energy sectors, e.g. wind, solar, biodiesel, ethanol, biomass, and agribusiness.
Background
Renewable energy is hot. With rising oil prices and our ongoing concern about dependence upon foreign oil, there’s a significant interest in alternative energy sources. Stoel Rives wants to be one of the go-to firms for those deals and litigation nationwide.
The lawyers have enough industry experience that they can offer business advice as well. With their experience, they often know more about the industry than the clients who might be doing their first energy-related project, so the firm can be invaluable to them in connecting them with experts, funding sources, etc. and help them navigate the complicated regulatory issues.
What are we saying to them?
Stoel Rives knows Renewable Energy. The firm wanted to connect itself closely to the Renewable Energy industry, because the firm’s Minneapolis office is a portal to the national Renewable Energy Industry Group.
