Lugenbuhl – Marine & More
Lugenbuhl, Wheaton, Peck, Rankin & Hubbard is an unusual and important firm — not a traditional full-service firm, but a collection of leading niche practices, some of which are interestingly integrated.
Their primary practice areas are Maritime/Admiralty, Energy, Litigation, Bankruptcy, and Insurance Coverage. They’re a full-service firm for Marine Owners. We worked closely with Rodger Wheaton, the firm’s dynamic managing partner.
They sell efficiency, not frills or unnecessary extras. Lugenbuhl lawyers are serious lawyers accomplishing serious tasks efficiently, because that’s what clients want. Clients want to be OUT of the lawsuit, so they can make money and not sit in depositions or trials. They’re always in the market for creative approaches for prompt resolution. That’s what this firm offers.
We saw that they were tough, confident lawyers, as well as interesting, friendly people. The marketing platform focused on the lawyers’ intellectual rigor and toughness that their clients say they value. But also on how knowledgeable and experienced they are regarding the local judges and courthouses. Hence, the tag line “Tough Name. Tough Lawyers.”
We redesigned the firm logo focusing on Lugenbuhl – a strong and unique name, which was their street name. The firm retained all four names, but the logo emphasized “Lugenbuhl.”
We’re honored to work with them.