Citrin – Sarbanes Oxley
Citrin Cooperman is a creative, NY-based, top-100 accounting firm that saw an opportunity to target directors and officers of public companies for Sarbanes-Oxley work.
Working closely with their terrific Marketing Director, Tracey Segarra, we developed a strong and unusual visual platform focusing on the stress experienced by C-level executives caused by this new legislation, and created a cost-effective campaign with print ads, email blast, and simple tri-fold brochure.
For an industry that tends toward conservative marketing and visuals, this was an aggressive campaign, yielding more than $400,000 in new business during its first year from a $20,000 investment.
