Carlton Fields, Atlanta
Florida Firm’s Atlanta Office Marketing
Carlton Fields was long known as “The Florida Firm,” with eight offices across Florida. Opening its Atlanta office, its first outside of Florida, we needed a campaign targeting the local bar, to aid in lateral recruiting to help fill its new offices.
With vibrant orange-colored ads we created a humorous, visually striking campaign using the visual stereotypes of Florida and Georgia, gaining nearly 100% market penetration among Atlanta lawyers in just three months, more than tripling their hiring goals.
“Carlton Fields. Florida’s law firm, now in Atlanta.”
“Carlton Fields’ fast-growing Atlanta office is looking for talented lawyers seeking a ground-floor opportunity with our firm. The American Lawyer ranked us among the ‘nation’s top ten firms for job satisfaction’ three years in a row.”