Blog
Personal Injury Niche – Injured Civilian Contractors
Personal Injury Niche – Injured Civilian Contractors Personal injury firms have learned that specializing is the way to differentiate themselves and stand out, and they’re always looking for new ideas. Previous examples included specializing in things like motorcycle injuries (make sure your speakers are turned on…), dog bites, traumatic brain injuries, cerebral palsy, FELA (a train wreck Read more >>
Condoms – and Creative Law Marketing
Condoms – and Creative Law Marketing In honor of February’s National Condom Month, we resurrect one of the legal profession’s most controversial marketing campaigns. (With a hat tip to Julian Assange.) Law firm marketing has had many envelope-pushing examples over the years that have helped shape the boundaries. An early parameter-pusher was Jay Lawrence Friedheim, a Read more >>
NICHE – Estate Planning. For your PET.
NICHE – Estate Planning. For your PET. I used to joke in my presentations about the many law firms whose tag lines proclaimed “Representing Individuals and Businesses.TM” My thought was always, “Really? THAT’s how you’re focusing your practice? You won’t represent PETS?!” I’ve long thought that there are more lucrative niche practices available Read more >>
Timber Law Campaign
Timber Law Campaign Here are a couple images from a campaign we developed for Watson Bennett, a Buffalo firm that boasts one of the nation’s leading practices working for various interests within the timber and forestry industries. They’d already created separate TimberLaw.com and ForestryLaw.com websites, but needed to drive traffic to them through the industries’ trade Read more >>
