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Good Ads and Websites Don’t Work.

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“Good” Ads and Websites Don’t Work. [2016 update] More creative is cheaper. Stronger visuals cost less. Here’s why: See this ad? It’s one previously used by a client, Lorne MacLean, a small firm in Vancouver, BC. Nice guy, great lawyer, handsome photo (man in suit looking at paper), and a simple message that is clearly detailed Read more >>

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“City Slickers” and Law Firm Differentiation.

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“City Slickers” and Law Firm Differentiation. In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to Mitch Robbins (Billy Crystal), during his cattle-driving vacation: Jack Palance: “Do you know what the Read more >>

Associate Marketing Checklist by Year of Practice draft cover

Free Sample of our NEW ‘Associate Marketing Checklist by Year of Practice’

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Major Update to our Most-Popular Marketing Checklist We’re putting the final touches on a dramatically expanded version of our popular “Associate Marketing Checklist by Year of Practice.”  It includes narrative explanations, links to instructional videos, and new material covering social media activities like LinkedIn, Twitter, and other tools.  It will launch as a 50-page ebook. Testimonials Wanted: Read more >>

LPM Ross Fishman 20th anniversary article

A tongue-in-cheek recollection of LMA’s first 20 years.

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A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment. Click here for the LMA video detailing some of its many accomplishments.  Ten years ago, I wrote a cover story for the ABA’s Law Practice Management magazine detailing my recollections of  the first 20 years Read more >>

Ross Fishman Cliches speech

VIDEO: Top 10 Law Firm Website Cliches to Avoid at All Costs!

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VIDEO: Top 10 Law Firm Website Marketing Cliches to Avoid at All Costs! Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and -unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing materials. Law firms tend to say the same thing — “Our firm is Read more >>

Ross Fishman, CLE Ethics presentation in Rome

Marketing and Biz Dev Training for Litigators

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Marketing and Biz Dev Training for Litigators A marketer asked whether litigators require unique marketing and client-development training. She’d been hearing from the litigators that they felt the nature of a litigation practice is somehow different, that it requires special techniques and training. They had a firm retreat approaching and wondered how to help them. I was a litigator Read more >>

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The 30 Best Law Firm Tag Lines Ever. (Part 1 of 3)

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The 30 Best Law Firm Tag Lines Ever.  Is your firm “Committed to Mediocrity ™”?  (First of 3 posts) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to Read more >>

Kathy Morris

Don’t miss our ABA marketing webinar on Friday at 12:00 CST

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Sign up for this ABA webinar on Friday at 12:00 noon CST! Moderated by the terrific Kathy Morris, I’m co-presenting a marketing webinar with the verbally formidable Julie Eichorn.  Just 45 fast-paced minutes, we’re going to pack a lot of content into a very short amount of time. Click HERE to register. CareerAdvice Live! is a free monthly webinar series that Read more >>

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Our Vedder Price work featured in a new UK Interface Design book.

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Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An Introduction to Visual Communication in UI Design” available on Amazon. The book discusses how to Read more >>

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Our favorite new website and marketing campaign.

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Our favorite new website and marketing campaign. We like how this warm-hearted marketing campaign and industry-based website: Aligns the positive message of Drinker Biddle’s health care lawyers with its not-for-profit clients’ mission, and Acts as the central hub to help DBR’s 13 health care-related practice areas tell their stories in a cohesive way. Using poignant Read more >>

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