Blog

Kathy Morris

Don’t miss our ABA marketing webinar on Friday at 12:00 CST

Sign up for this ABA webinar on Friday at 12:00 noon CST! Moderated by the terrific Kathy Morris, I’m co-presenting a marketing webinar with the verbally formidable Julie Eichorn.  Just 45 fast-paced minutes, we’re going to pack a lot of content into a very short amount of time. Click HERE to register. CareerAdvice Live! is a free monthly webinar series that Read more >>

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Our Vedder Price work featured in a new UK Interface Design book.

Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An Introduction to Visual Communication in UI Design” available on Amazon. The book discusses how to Read more >>

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Our favorite new website and marketing campaign.

Our favorite new website and marketing campaign. We like how this warm-hearted marketing campaign and industry-based website: Aligns the positive message of Drinker Biddle’s health care lawyers with its not-for-profit clients’ mission, and Acts as the central hub to help DBR’s 13 health care-related practice areas tell their stories in a cohesive way. Using poignant Read more >>

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“City Slickers” and Law Firm Differentiation.

“City Slickers” and Law Firm Differentiation. In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to Mitch Robbins (Billy Crystal), during his cattle-driving vacation: Jack Palance: “Do you know what the Read more >>

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The 20 Best Tag Lines. Is your firm “Committed to Mediocrity TM”?

The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity™”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to act, what makes them different, and help Read more >>

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Court reporters need good marketing too.

Court reporters need good marketing too. A number of years ago, after speaking on marketing and branding at an association of court reporters, we’d received a lot of interest in developing some brand-related ads for smaller, local and regional court reporting companies. There were a few large national companies that were consolidated collections of smaller Read more >>

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“Birth, Death & Rebirth of a Law Firm”

“Birth, Death & Rebirth of a Law Firm” A number of years ago, we helped launch a dynamic Seattle litigation boutique, The Buck Law Group (the campaign is detailed here. Led by one of the Northwest’s top trial lawyers, Peter Buck, who had decided to spin off his trial practice from the well-known firm he’d Read more >>

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CAMPAIGN OF THE WEEK: A “Small but Mighty” firm.

CAMPAIGN OF THE WEEK: A “Small but Mighty” firm. We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible.  All true. But how can smaller firms market themselves? What if you’re not the biggest firm? Or not Read more >>

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ABA Journal’s article re Eye-Tracking technology

ABA Journal’s article re Eye-Tracking technology We wrote a few posts regarding the innovative new eye-tracking technology we used to test various Vedder Price marketing campaigns before developing the website for its London office and renowned Global Transportation Finance practice. In case you missed it, there’s a terrific article in the April, 2012 ABA Journal Read more >>

Fishman Marketing 100 case studies

120 Powerful Law Marketing Case Studies.

120 Powerful Law Marketing Case Studies. At Fishman Marketing, we’ve been pretty proud of our work over the years.  We’ve represented hundreds of firms in integrated, multi-faceted marketing campaigns — powerful differentiation programs that helped firms of all shapes and sizes dominate their chosen practice, industry, or geographic markets. Websites, micro-sites, print and electronic advertising Read more >>

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