Blog
The 20 Best Tag Lines. Is your firm “Committed to Mediocrity TM”?
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity™”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to act, what makes them different, and help Read more >>
Court reporters need good marketing too.
Court reporters need good marketing too. A number of years ago, after speaking on marketing and branding at an association of court reporters, we’d received a lot of interest in developing some brand-related ads for smaller, local and regional court reporting companies. There were a few large national companies that were consolidated collections of smaller Read more >>
“Birth, Death & Rebirth of a Law Firm”
“Birth, Death & Rebirth of a Law Firm” A number of years ago, we helped launch a dynamic Seattle litigation boutique, The Buck Law Group (the campaign is detailed here. Led by one of the Northwest’s top trial lawyers, Peter Buck, who had decided to spin off his trial practice from the well-known firm he’d Read more >>
CAMPAIGN OF THE WEEK: A “Small but Mighty” firm.
CAMPAIGN OF THE WEEK: A “Small but Mighty” firm. We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible. All true. But how can smaller firms market themselves? What if you’re not the biggest firm? Or not Read more >>
ABA Journal’s article re Eye-Tracking technology
ABA Journal’s article re Eye-Tracking technology We wrote a few posts regarding the innovative new eye-tracking technology we used to test various Vedder Price marketing campaigns before developing the website for its London office and renowned Global Transportation Finance practice. In case you missed it, there’s a terrific article in the April, 2012 ABA Journal Read more >>
120 Powerful Law Marketing Case Studies.
120 Powerful Law Marketing Case Studies. At Fishman Marketing, we’ve been pretty proud of our work over the years. We’ve represented hundreds of firms in integrated, multi-faceted marketing campaigns — powerful differentiation programs that helped firms of all shapes and sizes dominate their chosen practice, industry, or geographic markets. Websites, micro-sites, print and electronic advertising Read more >>
“I have a LinkedIn. But I don’t know where it is.”
“I have a LinkedIn. But I don’t know where it is.” – Actual quote from a law firm senior partner. I heard this last week, and I hear variations of it all the time. Lawyers are struggling with social media; they’re always asking me about it, how it works, and whether lawyers need it. The Read more >>
Possibly the best lawyers we’ve ever worked for.
Possibly the best lawyers we’ve ever worked for. We absolutely love these guys. Imagine you’re at home when you get an official-looking letter from the government telling you that your home’s tap water just might be poisonous. The water you’ve been drinking. And cooking your spaghetti in. And bathing your children in. And actually, it’s Read more >>
These Ads and Websites Don’t Work.
These Ads and Websites Don’t Work. More creativity is cheaper. Stronger visuals cost less. Here’s why. See this ad? It’s one previously used by a client, Lorne MacLean, a small firm inVancouver,BC. Nice guy, great lawyer, handsome photo, and a simple message which is clearly detailed in the text. The style and structure makes perfect Read more >>
Lacaz Martins – the Brazil Law Firm
Lacaz Martins – the Brazil Law Firm Brazil’s Lacaz Martins has 180 lawyers and a competitive market. It wanted to increase its referrals from the United States and had joined Lawyers Associated Worldwide (LAW), an international law firm network, to expand its reach and global network.But law firms struggle with marketing into foreign countries. Google may be omnipresent, but Read more >>
