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Conducting law marketing training in Tel Aviv.

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Conducting law marketing training in Tel Aviv, Israel. Last week, I had the honor and privilege to speak in Tel Aviv on marketing and networking to the partners at Israel’s largest firm, Herzog, Fox & Ne’eman.  HFN is a terrific full-service law firm and they have a beautiful conference space. Thank you very much, shalom Read more >>

Offering Joint Networking Training to Your Firm AND Clients

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Offering Joint Networking Training to Your Firm AND Clients A friend asked how she could encourage her firm to market more closely and effectively with their financial-institution clients. My favorite way is offering joint marketing training. Banks like giving their young professionals professional-development training, and many banks, particularly the smaller ones, don’t have the budget, Read more >>

Q: Should law firms pay associates to market?

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Q: Should our law firm pay our associates to market?   A: Uh… No. I answered this question on a listserv last week, posed by a legal marketer whose firm was revamping its bonus schedule. The bonus was intended to motivate associates to undertake certain identified activities, e.g. writing articles, giving speeches, attending events, taking prospects out, Read more >>

Free Sample of our “Ultimate Law Firm Associate’s Marketing Checklist” book.

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Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated and expanded version of Ross Fishman’s popular 25-year-old checklist.  This new 50-page book includes narrative explanations, Read more >>

January 19 Marketing Presentation to the Hispanic Lawyers Assoc. of Illinois

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I’m looking forward to addressing the HLAI (Hispanic Lawyers Association of Illinois) again. This marketing presentation will be for the HLAI and the HLAI Business-Development and Practice-Development Committees. This follow-up presentation will be entitled “50 Marketing Ideas in 50 Minutes,” on January 19, 2017 from 11:30 to 1:00 at the ISBA Mutual, 20 South Clark Street Read more >>

A client is a friend with a problem.

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What is a client…? One of the best definitions I’ve seen came from the website of Denver law firm Fairfield and Woods, quoting one of its long-time partners: “A client is a friend with a problem.” – Charles J. Beise, 1909-1983. This is something every associate should keep in mind while learning to practice law.   Read more >>

Can Consultants be Trusted to Speak at Conferences?

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Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be protected from vendors trying to sell us something,” they say, thereby eliminating input and advice Read more >>

‘Our 15-Year-Old Firm has 275 Years of Experience’

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“Our 15-year-old firm has 275 Years of Experience” Wait, what? Ohhhh, I get it — you are aggregating every single one of your lawyer’s total years of experience into a single figure. One question — So what? How does a combined number help provide better technical skills or service to clients?  I don’t care about that number — Read more >>

New Retreat, CLE, and Marketing-Training Video

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New Retreat, CLE, and Marketing-Training Video I’m delighted to (finally) have a demo video  (click here) showcasing my law firm keynote, firm retreat, and marketing-training presentations.  I’ve been filming most of my speeches lately because many in-house marketers, administrators, professional-development experts, and other conference organizers had begun asking to see some film of me in action before hiring Read more >>

Free Sample of our NEW ‘Associate Marketing Checklist by Year of Practice’

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Major Update to our Most-Popular Marketing Checklist We’re putting the final touches on a dramatically expanded version of our popular “Associate Marketing Checklist by Year of Practice.”  It includes narrative explanations, links to instructional videos, and new material covering social media activities like LinkedIn, Twitter, and other tools.  It will launch as a 50-page ebook. Testimonials Wanted: Read more >>

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