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“Want a good end-of-the-year marketing gift to give your associates?”

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“Want a good holiday present to give your associates?” According to Of Counsel , the “ideal gift” is The Ultimate Law Firm Associate’s Marketing Checklist.  And it’s a great deal at only $12!  Subtitled “The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients,” this tightly written 50-page “marketing bible” walks younger lawyers step-by-step through Read more >>

4 weeks. 5 cities. 10 presentations.

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Four weeks.  Five cities. Ten presentations. I have a pretty busy speaking schedule over the next month, presenting 10 times in 4 weeks in Chicago, Detroit, Miami, Los Angeles, and Denver (the schedule is below). If you’re in the neighborhood and might like to attend any of these presentations, let me know and I’ll see Read more >>

Helping Law Students Build Their Most-Successful Careers.

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Helping Law Students Build a More-Successful Careers. I had the best time last week, standing on stage in Tull Auditorium at my alma mater, Emory Law School and presenting an hour-long speech to the shiny new first-year law students at the 7th annual Bass Career Summit.  I don’t think many of my old law school professors Read more >>

Conducting law marketing training in Tel Aviv.

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Conducting law marketing training in Tel Aviv, Israel. Last week, I had the honor and privilege to speak in Tel Aviv on marketing and networking to the partners at Israel’s largest firm, Herzog, Fox & Ne’eman.  HFN is a terrific full-service law firm and they have a beautiful conference space. Thank you very much, shalom Read more >>

Offering Joint Networking Training to Your Firm AND Clients

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Offering Joint Networking Training to Your Firm AND Clients A friend asked how she could encourage her firm to market more closely and effectively with their financial-institution clients. My favorite way is offering joint marketing training. Banks like giving their young professionals professional-development training, and many banks, particularly the smaller ones, don’t have the budget, Read more >>

Q: Should law firms pay associates to market?

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Q: Should our law firm pay our associates to market?   A: Uh… No. I answered this question on a listserv last week, posed by a legal marketer whose firm was revamping its bonus schedule. The bonus was intended to motivate associates to undertake certain identified activities, e.g. writing articles, giving speeches, attending events, taking prospects out, Read more >>

Free Sample of our “Ultimate Law Firm Associate’s Marketing Checklist” book.

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Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated and expanded version of Ross Fishman’s popular 25-year-old checklist.  This new 50-page book includes narrative explanations, Read more >>

January 19 Marketing Presentation to the Hispanic Lawyers Assoc. of Illinois

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I’m looking forward to addressing the HLAI (Hispanic Lawyers Association of Illinois) again. This marketing presentation will be for the HLAI and the HLAI Business-Development and Practice-Development Committees. This follow-up presentation will be entitled “50 Marketing Ideas in 50 Minutes,” on January 19, 2017 from 11:30 to 1:00 at the ISBA Mutual, 20 South Clark Street Read more >>

A client is a friend with a problem.

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What is a client…? One of the best definitions I’ve seen came from the website of Denver law firm Fairfield and Woods, quoting one of its long-time partners: “A client is a friend with a problem.” – Charles J. Beise, 1909-1983. This is something every associate should keep in mind while learning to practice law.   Read more >>

Can Consultants be Trusted to Speak at Conferences?

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Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be protected from vendors trying to sell us something,” they say, thereby eliminating input and advice Read more >>

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