Blog
“The Simpsons” version of The Scales of Justice
I think “The Simpsons” is consistently among the funniest, most-clever shows on television. And one of my favorite parts are the throw-away gags in the margins that target a narrow audience or demographic. If you’re not in that group, you don’t notice that you missed it. Here’s a recent example that caused me to laugh Read more >>
Zoolander-style animated lawyer head shots.
You MUST see these Zoolander-style lawyer head shots. Lynn Hajek is a terrific litigator – smart, funny, and tough (think Elle Woods from Legally Blonde without the naiveté). Her firm, AHL, has a high-quality Manhattan med mal defense practice. It also has a decade-old website — sadly, it’s tired, dated, and doesn’t convey the firm’s skills. Here’s the home page: The website Read more >>
Tell your firm’s story with pictures. Like THIS. . . .
THESE pictures are worth 1,000 words. Lorne MacLean is likely British Columbia’s top consumer lawyer. He grew his family law practice into one of Vancouver’s largest and finest practices (remember our award-winning wedding cake ad?), then diversified into other areas, including e.g. personal injury, criminal defense, and estate litigation. Here are the two visuals we developed Read more >>
Here’s Proof That Marketing is More Important than Technology.
Here’s Proof That Marketing is More Important than Technology. You meet someone at a party or conference and she seems smart and skilled. So you get her card and do the next thing people do, you visit her firm’s website. Then you see this home page: Does she still seem as smart as you originally Read more >>
Now THIS is how to launch a website!
Now THIS is how to launch a website! When launching a new brand or website, I think it’s time for a party. Some firms launch via memo from the marketing committee or managing partner. What a wasted opportunity! When we launched Hedrick Gardner’s new marketing campaign and website, their internal team really took it up Read more >>
Smoothing a litigation firm’s sharp edges.
Smoothing a litigation firm’s sharp edges. When launching an aggressive marketing campaign and website for a top litigation firm, we wanted them to be perceived as tough and strong, but still approachable. Here’s how we walked that fine line, without weakening the campaign: Hedrick Gardner is one of North Carolina’s top litigation firms — 100 Read more >>
The 20 Best Tag Lines. Is your firm “Committed to Mediocrity TM”?
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity™”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to act, what makes them different, and help Read more >>
Court reporters need good marketing too.
Court reporters need good marketing too. A number of years ago, after speaking on marketing and branding at an association of court reporters, we’d received a lot of interest in developing some brand-related ads for smaller, local and regional court reporting companies. There were a few large national companies that were consolidated collections of smaller Read more >>
A tag line we really like: “Defense Lawyers. Defense Leaders.”
A tag line we really like: “Defense Lawyers. Defense Leaders.” We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel. It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals. ”From the courthouse and in-house.” It’s an astonishingly credentialed organization; I’m not sure the CIA Read more >>
“Birth, Death & Rebirth of a Law Firm”
“Birth, Death & Rebirth of a Law Firm” A number of years ago, we helped launch a dynamic Seattle litigation boutique, The Buck Law Group (the campaign is detailed here. Led by one of the Northwest’s top trial lawyers, Peter Buck, who had decided to spin off his trial practice from the well-known firm he’d Read more >>
