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“Have Yourself an Unindicted Christmas” Law Firm Holiday Card

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“Have Yourself an Unindicted Christmas” Law Firm Holiday Card I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice of “Don’t Eat Your Weed,” which they counsel will turn a simple misdemeanor charge for Read more >>

Another favorite law firm holiday e-card

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Another favorite law firm holiday e-card Follow the YelLAW Brick Road. I know, that was lame. Every year I look forward to the Proctor Heyman holiday e-card.  A small litigation powerhouse, the firm has the unique ability to create memorable, occasionally over-the-top holiday cards every year. Each animated card leverages an iconic theme like Kiss, Read more >>

Branding FIVE Litigation Firms: 5 Law Firm Case Studies

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We recently launched five Litigation websites. On the surface, the five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented killers who routinely give opposing counsel the fight of their lives.  But they were each much more than that.  Each firm’s brand needed to showcase its unique style, approach, personality, and differentiation. More than just Read more >>

In Marketing, when you have the facts, USE them.

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In Marketing, when you have the facts, USE them. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company lawsuits. They’re a dynamic, effective trial law firm.  Founder Bill Howard’s astonishing trial record is Read more >>

“The Cubs Win the World Series!” An old law firm ad.

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Life isn’t easy when you grow up as a Cubs fan. I had my little 9-year-old heart broken in 1969, and things haven’t improved much in the 45 years since then. Anyway, back in 2007, Fishman Marketing represented a terrific St Louis law firm that offered its clients a remarkable Client Service Guarantee.  We created a new Read more >>

Why must I sculpt a WOMAN lawyer?

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“You were supposed to make one of the lawyers a girl!” I like Catalan sculptor Xavier Corbero. I like his abstract style and the shape and scale of his pieces. One of them sits in the lobby of a beautiful Chicago office building, 77 W. Wacker Drive, which rents to many prominent law firms like Dechert, Jones Read more >>

The 30 Best Law Firm Tag Lines Ever. (3 of 3)

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The 30 Best Law Firm Tag Lines Ever. (Blog post 3 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorites, along with some of the background Read more >>

The Craziest Lawyer Website Photo I’ve Ever Seen

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The Craziest Lawyer Head Shot I’ve Ever Seen. Some marketing topics are complex and require a lengthy discussion.  Other times, res ipsa loquitur (“the thing speaks for itself”) applies. We think today’s discussion of lawyer website biography photos might be one of those. In the early-2000s, lawyer website photos were stiff and formal.  Suits, ties, and Read more >>

Wildman law firm – sorry to see you go.

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Wildman law firm – sorry to see you go. According to reports, tomorrow, January 10, the latest mega-merger will be official — Locke Lord merging with Edwards Wildman Palmer to form 1000-lawyer Locke Lord Edwards. That’s a pretty good name, actually, which I believe the marketplace will quickly choose to abbreviate back to simply “Locke Lord.”  I’ve Read more >>

Connecting your law firm holiday card to your brand message.

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Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work.  Back around 2006, they were moving into new geographic markets and needed to build name recognition and Read more >>

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