Blog

IMG_3138

Unique conference giveaway. I bet you don’t have one of these.

SHARE:

Unique conference giveaway.  I was speaking at the Lex Mundi annual conference in New Orleans recently on the topic of how to increase the referrals within an international law firm network. The program was hosted by the Jones Walker law firm.  The firm’s experienced Chief Marketing Officer (CMO), Kim Perret, had a clever conference gift for the attendees — Read more >>

Screen Shot 2015-01-31 at 11.53.15 PM

THIS is how to handle the death of one of your people.

SHARE:

Obituaries are difficult. I think the true quality of a law firm or accounting firm can be judged by how it responds to the death of one of its people. There was a lot of coverage recently regarding the death of a Chicago lawyer in an international firm; suicide was a possibility. He had been Read more >>

iStock_000008384511_Small

TODAY is the best time ever to market your firm.

SHARE:

Right NOW could be the best time ever to market your firm.  We may not see another opportunity like this for a generation. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors spending money vying for attention. Not today. Firms are doing much less image-building than they do Read more >>

LPM Ross Fishman 20th anniversary article

A tongue-in-cheek recollection of LMA’s first 20 years.

SHARE:

A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment. Click here for the LMA video detailing some of its many accomplishments.  Ten years ago, I wrote a cover story for the ABA’s Law Practice Management magazine detailing my recollections of  the first 20 years Read more >>

CLA Logo red box

Marketing an International Law Firm Network (Post 3 of 3)

SHARE:

  [This is the third and final segment of a three-part blog post regarding how to market an international law or accounting firm network. The first post discussed how (a) the firms’ member contacts can market themselves within the network, and (b) the member firms can get better known within the network. The second post discussed how Read more >>

BMO+Law+Olive

The 30 Best Law Firm Tag Lines Ever. (3 of 3)

SHARE:

The 30 Best Law Firm Tag Lines Ever. (Blog post 3 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorites, along with some of the background Read more >>

Virgin - go with a virgin ad

The 30 Best Law Firm Tag Lines Ever. (2 of 3)

SHARE:

The 30 Best Law Firm Tag Lines Ever.      (Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. Safe or boring blurbs like “Clients Matter” or “Since 1979″ aren’t noticed or remembered; Read more >>

Ross Fishman Cliches speech

VIDEO: Top 10 Law Firm Website Cliches to Avoid at All Costs!

SHARE:

VIDEO: Top 10 Law Firm Website Marketing Cliches to Avoid at All Costs! Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and -unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing materials. Law firms tend to say the same thing — “Our firm is Read more >>

Wildman hair photo

Wildman law firm – sorry to see you go.

SHARE:

Wildman law firm – sorry to see you go. According to reports, tomorrow, January 10, the latest mega-merger will be official — Locke Lord merging with Edwards Wildman Palmer to form 1000-lawyer Locke Lord Edwards. That’s a pretty good name, actually, which I believe the marketplace will quickly choose to abbreviate back to simply “Locke Lord.”  I’ve Read more >>

Bulgaria Worst Law Firm holiday Card thumb

‘Is this the worst law firm holiday e-card ever?’

SHARE:

“Is this the worst law firm holiday e-card ever?” That’s the question posed to me by a friend who’d received it today from an international law firm. I’ve often said how risky I think it is to mix business with a religious holiday card. I tell our clients not to even insert a business card inside Read more >>

next page