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The 30 Best Law Firm Tag Lines Ever. (2 of 3)

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The 30 Best Law Firm Tag Lines Ever.      (Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. Safe or boring blurbs like “Clients Matter” or “Since 1979″ aren’t noticed or remembered; Read more >>

Ross Fishman Cliches speech

VIDEO: Top 10 Law Firm Website Cliches to Avoid at All Costs!

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VIDEO: Top 10 Law Firm Website Marketing Cliches to Avoid at All Costs! Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and -unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing materials. Law firms tend to say the same thing – “Our firm is Read more >>

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Wildman law firm – sorry to see you go.

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Wildman law firm – sorry to see you go. According to reports, tomorrow, January 10, the latest mega-merger will be official — Locke Lord merging with Edwards Wildman Palmer to form 1000-lawyer Locke Lord Edwards. That’s a pretty good name, actually, which I believe the marketplace will quickly choose to abbreviate back to simply “Locke Lord.”  I’ve Read more >>

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‘Is this the worst law firm holiday e-card ever?’

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“Is this the worst law firm holiday e-card ever?” That’s the question posed to me by a friend who’d received it today from an international law firm. I’ve often said how risky I think it is to mix business with a religious holiday card. I tell our clients not to even insert a business card inside Read more >>

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Wolf Greenfield’s Awesome IP Law Holiday Card

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Wolf Greenfield’s Awesome Intellectual Property Law Firm Holiday Card There are a handful of law firm holiday cards I always look forward to, the ones that truly go the extra mile.  IP firm Wolf Greenfield is on that list. They always find a creative way to connect their cards to their IP practice, and this Read more >>

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Literally the season’s BEST law firm holiday card.

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Today I received literally the season’s BEST law firm holiday card. It’s a nice simple e-card that gently supports the firm’s brand.  A number of years ago we worked with the wonderful Maggie Watkins, then CMO of 200-lawyer Best Best & Krieger to develop a new brand and website. We’d joked that she was literally working at the Read more >>

Bryant Miller Olive 2014 Holiday card THUMB

Connecting your law firm holiday card to your brand message.

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Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work.  Back around 2006, they were moving into new geographic markets and needed to build name recognition and Read more >>

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Marketing an International Law Firm Network (Post 2 of 3)

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[This is the second part of a three-part post regarding how to market an international law or accounting firm network. Based upon a speech Ross Fishman delivered to Legus International’s Fall Conference, the first post discussed how (a) the firms’ member contacts can market themselves within the network, and (b) the member firms can get better Read more >>

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Marketing an International Law Firm Network (1 of 3)

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Marketing an International Law Firm Network (Part 1 of 3) As I’ve previously mentioned, I’m a big fan of international law and accounting firm networks. I’ve seen first-hand the value global networks and affiliations offer to their members, including generating both in-bound and out-bound referrals. But it doesn’t happen automatically; it takes work to maximize Read more >>

Law firm tag lines and slogans

Need a law firm tag line? Try one of these.

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Need a law firm tag line? Try one of these.  Describe your entire firm in just a few words.  No generalities that apply to every other firm like “Our Business is Business,” or “When Success Matters.”  No three one-word alliterative sentences, like “Excellence. Expertise. Energetic.”  We’re talking about mini masterpieces like “Avis. We try harder.”  Read more >>

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