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Bulgaria Worst Law Firm holiday Card thumb

‘Is this the worst law firm holiday e-card ever?’

“Is this the worst law firm holiday e-card ever?” That’s the question posed to me by a friend who’d received it today from an international law firm. I’ve often said how risky I think it is to mix business with a religious holiday card. I tell our clients not to even insert a business card inside Read more >>

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Wolf Greenfield’s Awesome IP Law Holiday Card

Wolf Greenfield’s Awesome Intellectual Property Law Firm Holiday Card There are a handful of law firm holiday cards I always look forward to, the ones that truly go the extra mile.  IP firm Wolf Greenfield is on that list. They always find a creative way to connect their cards to their IP practice, and this Read more >>

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Literally the season’s BEST law firm holiday card.

Today I received literally the season’s BEST law firm holiday card. It’s a nice simple e-card that gently supports the firm’s brand.  A number of years ago we worked with the wonderful Maggie Watkins, then CMO of 200-lawyer Best Best & Krieger to develop a new brand and website. We’d joked that she was literally working at the Read more >>

Bryant Miller Olive 2014 Holiday card THUMB

Connecting your law firm holiday card to your brand message.

Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work.  Back around 2006, they were moving into new geographic markets and needed to build name recognition and Read more >>

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Marketing an International Law Firm Network (Post 2 of 3)

[This is the second part of a three-part post regarding how to market an international law or accounting firm network. Based upon a speech Ross Fishman delivered to Legus International’s Fall Conference, the first post discussed how (a) the firms’ member contacts can market themselves within the network, and (b) the member firms can get better Read more >>

Meritas Angola member

Marketing an International Law Firm Network (1 of 3)

Marketing an International Law Firm Network (Part 1 of 3) As I’ve previously mentioned, I’m a big fan of international law and accounting firm networks. I’ve seen first-hand the value global networks and affiliations offer to their members, including generating both in-bound and out-bound referrals. But it doesn’t happen automatically; it takes work to maximize Read more >>

Law firm tag lines and slogans

Need a law firm tag line? Try one of these.

Need a law firm tag line? Try one of these.  Describe your entire firm in just a few words.  No generalities that apply to every other firm like “Our Business is Business,” or “When Success Matters.”  No three one-word alliterative sentences, like “Excellence. Expertise. Energetic.”  We’re talking about mini masterpieces like “Avis. We try harder.”  Read more >>

So Long, Sanders  Squire's Founding Partner Tossed in Tie-Up   The American Lawyer

Squire Patton Boggs – where’s the website?

Squire Patton Boggs – where’s the website? There’s been some discussion lately regarding the impressive mega-merger between Squire Sanders and Patton Boggs, and the delay in getting a new combined website online. (See e.g. John Byrne’s post in “The Byrne Blog.”)  Fishman Marketing develops regularly websites for law firms and we know that they can be quite Read more >>

NYC New York lawyers are poor 1911

“Lawyers are Poor [and] unable to make… a bare living.”

“Lawyers are Poor [and] Unable to make… a bare living.” In 1911, NY Lawyers Didn’t Have Enough Business. “Hard times have beset many lawyers in Manhattan and the Bronx.” Subtitled “Too Many in New York for the Amount of Business,” an article from a 1911 newspaper, discussed that in New York there wasn’t enough business Read more >>

CAR magnetic sticker Prepaid Legal Business card 2

I’ve never seen business cards distributed like THIS before.

I’ve never seen business cards distributed like THIS before. I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services. Mildly interesting from a marketing perspective, it was a nice little movable billboard, and possibly a way to get a nice Read more >>

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