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Offering Joint Networking Training to Your Firm AND Clients

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Offering Joint Networking Training to Your Firm AND Clients A friend asked how she could encourage her firm to market more closely and effectively with their financial-institution clients. My favorite way is offering joint marketing training. Banks like giving their young professionals professional-development training, and many banks, particularly the smaller ones, don’t have the budget, Read more >>

Why your law firm’s blog probably sucks.

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Why your law firm’s blog probably sucks. Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was struggling to re-launch a blog “to promote Read more >>

The law firm race to get “Big” is a race to the middle.

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The law firm race to get “Big” is a race to the middle.  So much consolidation has already occurred that in many markets the only remaining standalone law firms are either: (1) fiercely independent, or (2) mediocre. That is, in larger cities the leading smaller firms were acquired many years ago, in the first round. This Read more >>

Announcing Ross Fishman’s New Law Firm Marketing and Branding book!

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Announcing Ross Fishman’s New Law Firm Marketing and Branding book! “We’re smart. We’re old.  And we’re the best at everything.”  [The World’s First No-BS Guide to Legal Marketing and Branding.] Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you?  You know you’re just as skilled, but the marketplace Read more >>

Obituaries. Lawyers? THIS is how to handle the death of one of your people.

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This is how to handle the death of an employee or lawyer. Obituaries are difficult. I think the true quality of a law or accounting firm can be judged by how it responds to the death of its people. A few years ago, there was a lot of media attention regarding the tragic death of a Read more >>

White Castle Sliders and Law Firm Tag Lines.

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White Castle Sliders and Law Firm Tag Lines. One of history’s most-common law firm tag lines is “Committed to Quality” or its general equivalent.  Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we can all agree that if your law firm’s tag line is truly differentiating, Read more >>

Ross’s Top 10 Law Firm Domain Name Mistakes (Part II)

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Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name.  Here are Ross’s Rules 6-10; I hope it’s helpful. 6. Don’t use the ampersand. Baker Read more >>

Top 10 Rules to Marketing a Merger or “Branch” office (Part I).

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Top 10 Rules to Marketing a New Law Firm Merger or Existing “Branch” Office (Part I). Imagine it’s fraternity rush and you’re a hot prospect. You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you accept? Most likely you’ll end up at the “best” fraternity―the one that seems Read more >>

Ross’s Top 10 Law Firm Domain Name Mistakes (Part I)

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Ross’s Top 10 Law Firm Domain Name Mistakes (Part I) What’s Your Law Firm’s Domain Name?  YourName.com Back in the mid-90s, we were just starting to develop the first law firm websites.  As Marketing Partner of Ungaretti & Harris in the mid-1990s, I remember the early meetings in 1995 when we were trying to figure out Read more >>

Trust your sushi chef – and marketers.

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Trust your sushi chef – and your marketers. [2017 update] I was in beautiful Vancouver, BC speaking to the Managing Partners’ Dinner of the BC Legal Management Association.   After the program, one of the managing partners came up to me wanting to discuss his unsatisfactory experience with his marketing committee and their outside consultant. Read more >>

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