Our Biggest Marketing Flop.


Our Biggest Marketing Flop. Marketers like to argue which works better, Marketing or Sales. [2017 update] It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the answer is “both.” They’re terrific companies, they just have different strategies. Law firms obviously need both Marketing and Sales. Read more >>


40 Lawyer Jokes. Punch Lines ONLY.


40 Lawyer Jokes. Punch Lines ONLY. [2017 update] My wife and I were talking to a friend of ours, Manny Oliveira, a hilarious professional comedian, and he dropped into conversation a punch line we all knew.  He didn’t need to tell the joke because we recognized it immediately.  It got me thinking – we’ve all Read more >>

The Ultimate Law Firm Associate’s Marketing Checklist_Book_6x9

Free Sample of our “Ultimate Law Firm Associate’s Marketing Checklist” book.


Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated and expanded version of Ross Fishman’s popular 25-year-old checklist.  This new 50-page book includes narrative explanations, Read more >>


Crazy Holiday Cards from two ERISA law firms!


Crazy Holiday Cards from two ERISA law firms! Yeah, I said ERISA firms. I like ERISA lawyers.  I find them to be smart, sincere, and hard working.  But their reputation isn’t generally as the life of the party.  You wouldn’t ordinarily think of ERISA lawyers as holiday card risk-takers, but two particular lawyers stand out every Read more >>


January 19 Marketing Presentation to the Hispanic Lawyers Assoc. of Illinois


I’m looking forward to addressing the HLAI (Hispanic Lawyers Association of Illinois). This marketing presentation will be for the HLAI and the HLAI Business-Development and Practice-Development Committees. I’ll be speaking on “50 Marketing Ideas in 50 Minutes,” on January 19, 2017 from 11:30 to 1:00 at the ISBA Mutual, 20 South Clark Street in Chicago. Read more >>


“Have Yourself an Unindicted Christmas” Law Firm Holiday Card


“Have Yourself an Unindicted Christmas” Law Firm Holiday Card I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice of “Don’t Eat Your Weed,” which they counsel will turn a simple misdemeanor charge for Read more >>


Check out Fisher Phillips’s clever holiday e-card


Check out Fisher Phillips’s holiday e-card I LOVE this card.  As you might know from my historic blog posts, I’m often very critical of law firm e-cards — there are so many ways firms can get them wrong.  They’re too long, too dull, too cliche’d. They’re too politically correct or self-absorbed. First, never mix Marketing and Read more >>


Awesome Review of “The Ultimate Law Firm Associate’s Marketing Checklist”


Outstanding Review of “The Ultimate Law Firm Associate’s Marketing Checklist!” We just received our first official book review, and it’s a doozy! The review, entitled “Smart, New, Lean Marketing Book: A Gift That Will Keep on Giving,” is by Steve Taylor, the renowned Editor of Of Counsel magazine.  It begins:  This is a particular honor because it’s by Steve Read more >>


Holiday cards. Don’t sign them? Don’t send them.


Are You Sending a Generic Unsigned Holiday Card? Here’s the rule:  If you won’t sign them, don’t send them. I always get a year-end holiday card from my best friend, a terrific lawyer I’ve known for 40 years. We shared our first beer together. I refer him lots of business. The card, his 17th-consecutive snowy Read more >>


Good Ads and Websites Don’t Work.


“Good” Ads and Websites Don’t Work. [2016 update] More creative is cheaper. Stronger visuals cost less. Here’s why: See this ad? It’s one previously used by a client, Lorne MacLean, a small firm in Vancouver, BC. Nice guy, great lawyer, handsome photo (man in suit looking at paper), and a simple message that is clearly detailed Read more >>

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