Blog

slide04-copy

Great Website Design Isn’t Pretty. It’s Effective.

SHARE:

Great Website Design Isn’t Pretty. It’s Effective. What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point. That’s incredibly powerful data. In important cases, trial lawyers don’t guess what’s going to work with the jury, they Read more >>

City Slickers Jack Palance One Thing

“City Slickers” and Law Firm Differentiation.

SHARE:

“City Slickers” and Law Firm Differentiation. In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to Mitch Robbins (Billy Crystal), during his cattle-driving vacation: Jack Palance: “Do you know what the Read more >>

Hawley Troxell Sumo Tag Line

The 30 Best Law Firm Tag Lines Ever. (Part 1 of 3)

SHARE:

The 30 Best Law Firm Tag Lines Ever.  Is your firm “Committed to Mediocrity ™”?  (First of 3 posts) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to Read more >>

EyeTrack_VisualAttentionLevel_Hats

Our Vedder Price work featured in a new UK Interface Design book.

SHARE:

Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An Introduction to Visual Communication in UI Design” available on Amazon. The book discusses how to Read more >>

Drinker Chicken thumbnail

Our favorite new website and marketing campaign.

SHARE:

Our favorite new website and marketing campaign. We like how this warm-hearted marketing campaign and industry-based website: Aligns the positive message of Drinker Biddle’s health care lawyers with its not-for-profit clients’ mission, and Acts as the central hub to help DBR’s 13 health care-related practice areas tell their stories in a cohesive way. Using poignant Read more >>

Fishman_Deposition_Court Reporters Thumb

Court reporters need good marketing too.

SHARE:

Court reporters need good marketing too. A number of years ago, after speaking on marketing and branding at an association of court reporters, we’d received a lot of interest in developing some brand-related ads for smaller, local and regional court reporting companies. There were a few large national companies that were consolidated collections of smaller Read more >>

FM_FDCC_Thumb (1)

A tag line we really like: “Defense Lawyers. Defense Leaders.”

SHARE:

A tag line we really like:  “Defense Lawyers.  Defense Leaders.” We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel.  It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals.  “From the courthouse and in-house.” It’s an astonishingly credentialed organization; I’m not sure the CIA Read more >>

Fishman Marketing 100 case studies

120 Powerful Law Marketing Case Studies.

SHARE:

120 Powerful Law Marketing Case Studies. At Fishman Marketing, we’ve been pretty proud of our work over the years.  We’ve represented hundreds of firms in integrated, multi-faceted marketing campaigns — powerful differentiation programs that helped firms of all shapes and sizes dominate their chosen practice, industry, or geographic markets. Websites, micro-sites, print and electronic advertising Read more >>

FM_PollutionLaw_Thumb

Possibly the best lawyers we’ve ever worked for.

SHARE:

Possibly the best lawyers we’ve ever worked for. We absolutely love these guys. Imagine you’re at home when you get an official-looking letter from the government telling you that your home’s tap water just might be poisonous. The water you’ve been drinking.  And cooking your spaghetti in.  And bathing your children in. And actually, it’s Read more >>

FM_VedderEyeTrack_Thumb

Here’s EXACTLY what people look at on your website.

SHARE:

Here’s EXACTLY what people look at on your website. Which website design works better? We’re using some pretty amazing technology to (1) help select the most effective campaign, (2) ensure that viewers focus on our message, and (3) optimize the design and layout.  Check this out: Here’s the story: These two home pages are intended Read more >>

next page