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Free Sample of our “Ultimate Law Firm Associate’s Marketing Checklist” book.

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Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated and expanded version of Ross Fishman’s popular 25-year-old checklist.  This new 50-page book includes narrative explanations, Read more >>

Great Website Design Isn’t Pretty. It’s Effective.

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Great Website Design Isn’t Pretty. It’s Effective. What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point. That’s incredibly powerful data. In important cases, trial lawyers don’t guess what’s going to work with the jury, they Read more >>

“City Slickers” and Law Firm Differentiation.

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“City Slickers” and Law Firm Differentiation. In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to Mitch Robbins (Billy Crystal), during his cattle-driving vacation: Jack Palance: “Do you know what the Read more >>

The 30 Best Law Firm Tag Lines Ever. (Part 1 of 3)

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The 30 Best Law Firm Tag Lines Ever.  Is your firm “Committed to Mediocrity ™”?  (First of 3 posts) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to Read more >>

Our Vedder Price work featured in a new UK Interface Design book.

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Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An Introduction to Visual Communication in UI Design” available on Amazon. The book discusses how to Read more >>

Our favorite new website and marketing campaign.

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Our favorite new website and marketing campaign. We like how this warm-hearted marketing campaign and industry-based website: Aligns the positive message of Drinker Biddle’s health care lawyers with its not-for-profit clients’ mission, and Acts as the central hub to help DBR’s 13 health care-related practice areas tell their stories in a cohesive way. Using poignant Read more >>

Court reporters need good marketing too.

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Court reporters need good marketing too. A number of years ago, after speaking on marketing and branding at an association of court reporters, we’d received a lot of interest in developing some brand-related ads for smaller, local and regional court reporting companies. There were a few large national companies that were consolidated collections of smaller Read more >>

A tag line we really like: “Defense Lawyers. Defense Leaders.”

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A tag line we really like:  “Defense Lawyers.  Defense Leaders.” We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel.  It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals.  “From the courthouse and in-house.” It’s an astonishingly credentialed organization; I’m not sure the CIA Read more >>

120 Powerful Law Marketing Case Studies.

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120 Powerful Law Marketing Case Studies. At Fishman Marketing, we’ve been pretty proud of our work over the years.  We’ve represented hundreds of firms in integrated, multi-faceted marketing campaigns — powerful differentiation programs that helped firms of all shapes and sizes dominate their chosen practice, industry, or geographic markets. Websites, micro-sites, print and electronic advertising Read more >>

Possibly the best lawyers we’ve ever worked for.

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Possibly the best lawyers we’ve ever worked for. We absolutely love these guys. Imagine you’re at home when you get an official-looking letter from the government telling you that your home’s tap water just might be poisonous. The water you’ve been drinking.  And cooking your spaghetti in.  And bathing your children in. And actually, it’s Read more >>

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