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Drinker Biddle’s Clever Holiday Card.
Drinker Biddle’s Clever Holiday Card. Holiday cards are tricky. Law firms want to be creative and memorable, while needing to avoid anything marketing-oriented, religious, or clichéd (no snowy skylines, children’s artwork, pine trees, etc.). We must cut through the clutter without risking offending people. It’s a fine line, and most firms err on the side Read more >>
A VERY Unusual Holiday Card…
A VERY Unusual Holiday Card… I’m not doing a big electronic Holiday Card competition again this year; I’m going to leave the 2012 competition to my friends at Above the Law. But I thought this combination card-gift-giveaway was worth mentioning. My old friends and clients at Los Angeles’ White O’Connor Fink & Brenner (now merged into Read more >>
The 10 best holiday e-cards so far. From 6 countries.
The 10 best holiday e-cards so far. From 6 countries. I already complained about the Lame Law Firm Holiday Cards, and vowed not to create another competition for the best law firm holiday/Christmas cards; I’ll leave that to the Above The Lawguys.I promised to show a nice selection, including some favorites. Here are ten good Read more >>
Your Law Firm’s Lame Holiday Card
Your Law Firm’s Lame Holiday Card Ho Ho-Hum. Pretend your firm didn’t send out this year’s holiday card. Now imagine that you received the IDENTICAL card from… say… your accountant. How would you react? For many law firms, you’d probably think, at least subconsciously, “Well, this is a boring piece of crap,” then toss it Read more >>
More good holiday cards – Proctor, Bryant/Olive, Hellerman Baretz
More good holiday cards – Proctor, Bryant/Olive, Hellerman Baretz ‘Tis the season of holiday cards, all right. A few more good examples this year include: One of the most unusual e-cards so far comes from Proctor Heyman (“and the PH Blues Band“): Don’t you like these guys already? And they’re not from a music center like LA or Nashville, they’re Read more >>
Best Law Firm Holiday Cards so far – Haynes/Boone, Sterne Kessler, Fenwick, Fish/Richardson, Manatt
Best Law Firm Holiday Cards so far – Haynes/Boone, Sterne Kessler, Fenwick, Fish/Richardson, Manatt Here are my favorite animated holiday cards so far. They combine creativity, beautiful execution, an appropriate tone for the season without being painfully Politically Correct, and make you want to watch them again. Some connect to the firm’s brand, others just Read more >>
Using your ad campaign in a holiday card. MBHB’s red brackets.
Using your ad campaign in a holiday card. MBHB’s red brackets. I’ve never cared for McDonnell Boehnen Hulbert & Berghoff’s logo – it’s another of what I call the “huge initials, tiny name”-style design. I think big, vibrant initials or marks distract visually from what I want people to notice and remember, which is the Read more >>
Don’t talk about yourself in your holiday cards. But if you’re GOING to…
Don’t talk about yourself in your holiday cards. But if you’re GOING to… Technically, the holiday card from IP firm Knobbe Martens violates my earlier rules of not focusing your holiday card on yourself in that “Happy Holidays! Let me tell you how great our firm is!” sort of way. This card directly informs the reader what Read more >>
Law Firm Holiday Cards – Do’s and Don’ts
Law Firm Holiday Cards – Do’s and Don’ts Q: Are holiday cards effective? A: I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects all at once. Of course, I said that they can be effective, not Read more >>
