Now THIS is how to launch a website! When launching a new brand or website, I think it’s time for a party. Some firms launch via memo from the marketing committee or managing partner. What a wasted opportunity! When we launched Hedrick Gardner’s new marketing campaign and website, their internal team really took it up Read more >>
“The Book of Mormon” and Target Law Marketing. We saw “The Book of Mormon” recently and really enjoyed it. Hilarious and thoroughly offensive. We also saw an especially good example of carefully targeted and executed marketing by LDS — a lesson many law firms could learn. My wife, a former musical theater singer/dancer, always ensures that we Read more >>
This is how GOOGLE markets a seminar, baby. Many law firms send large numbers of seminar invitations, hoping to fill the seats. Of course, the goal should be quality rather than quantity – i.e. it’s better to have the right people rather than simply a lot of people. But quantity is much easier to execute Read more >>
Ross inducted into the LMA/Midwest Hall of Fame At the Midwest Chapter’s recent 2012 Your Honor Awards, Ross was inducted into the chapter’s Hall of Fame. The gracious induction speech was delivered by Joy Long, Director of Marketing at Ostrow Reisin Berk & Abrams, below: LMA Midwest Hall of Fame Award Ross Fishman The LMA Hall of Read more >>
MSI Global, 2012 International Conference Ross Fishman will be speaking at the MSI Global 2012 International Conference, to be held at the Fairmont Miramar in Santa Monica, on October 20-23, 2012.
Integrated Marketing in a Rebounding Economy Ross Fishman will be presenting Integrated Marketing in a Rebounding Economy to the ALA and LMA at the Cleveland Bar Association in Cleveland, Ohio on March 27, 2012.
Litigation Counsel America Ross Fishman will be speaking at the Litigation Counsel of America at The Breakers in Palm Beach on October 24-26, 2012.
ALA Region 3 Conference Ross Fishman will be speaking on digital and online marketing at the ALA Region 3 Conference, at The Depot Renaissance in Minneapolis, September 13-15, 2012.
Law Firm Media Professionals Ross Fishman will be speaking t0 the Law Firm Media Professionals in New York on April 18, 2012.
Ross Fishman will be presenting at the LCA 2012 Fall Conference & Induction of Fellows on May 9-11, 2012 at Four Seasons Resort, The Biltmore in Santa Barbara, California.