Blog
Marketing your firm within an international network.
Marketing your firm within an international network. That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World Services Group, TerraLex, Avrio-Advocati)? I was speaking at the annual meeting of MSI Global, one of the Read more >>
Trust your sushi chef – and marketers.
Trust your sushi chef – and marketers. I was in beautiful Vancouver, BC recently, speaking to the Managing Partners’ Dinner of the BC Legal Management Association. After the program, one of the managing partners came up to me wanting to discuss his unsatisfactory experience with his marketing committee and their outside consultant. It sounded Read more >>
