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Announcing Ross Fishman’s New Law Firm Marketing and Branding book!

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Announcing Ross Fishman’s New Law Firm Marketing and Branding book! “We’re smart. We’re old.  And we’re the best at everything.”  [The World’s First No-BS Guide to Legal Marketing and Branding.] Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you?  You know you’re just as skilled, but the marketplace Read more >>

Trust your sushi chef – and marketers.

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Trust your sushi chef – and your marketers. [2017 update] I was in beautiful Vancouver, BC speaking to the Managing Partners’ Dinner of the BC Legal Management Association.   After the program, one of the managing partners came up to me wanting to discuss his unsatisfactory experience with his marketing committee and their outside consultant. Read more >>

Can Consultants be Trusted to Speak at Conferences?

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Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be protected from vendors trying to sell us something,” they say, thereby eliminating input and advice Read more >>

The Single MOST-Important Business Card Tip.

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Here’s how to easily fix one of the worst networking mistakes.  Take 200 business cards out of your desk drawer, bring them home, and scatter them around your life. Distribute them everywhere you may later find you need them.  More detail on this is below. But first some background: I speak at 25+ legal or marketing Read more >>

New Retreat, CLE, and Marketing-Training Video

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New Retreat, CLE, and Marketing-Training Video I’m delighted to (finally) have a demo video  (click here) showcasing my law firm keynote, firm retreat, and marketing-training presentations.  I’ve been filming most of my speeches lately because many in-house marketers, administrators, professional-development experts, and other conference organizers had begun asking to see some film of me in action before hiring Read more >>

Free Sample of our NEW ‘Associate Marketing Checklist by Year of Practice’

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Major Update to our Most-Popular Marketing Checklist We’re putting the final touches on a dramatically expanded version of our popular “Associate Marketing Checklist by Year of Practice.”  It includes narrative explanations, links to instructional videos, and new material covering social media activities like LinkedIn, Twitter, and other tools.  It will launch as a 50-page ebook. Testimonials Wanted: Read more >>

CBA WEBINAR: Playing the Google Game – Marketing Yourself Online.

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WEBINAR TODAY: Playing the Google Game – Marketing Yourself Online. FEB 4, Noon-12:45 p.m. What happens when someone Googles your name? Take a look to see how well your professional story is being told. Most often, your website bio and LinkedIn profile come up, but what’s left is not personalized or impressive enough to interest Read more >>

Rebranding a Leading Litigation Association

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Rebranding a Top Trial Lawyers Group The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar.  Membership is limited to 3,500 Fellows. The LCA offers its member great opportunities for education, professional development, networking, and referrals. Ross Fishman speaks twice a Read more >>

Don’t miss our ABA marketing webinar on Friday at 12:00 CST

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Sign up for this ABA webinar on Friday at 12:00 noon CST! Moderated by the terrific Kathy Morris, I’m co-presenting a marketing webinar with the verbally formidable Julie Eichorn.  Just 45 fast-paced minutes, we’re going to pack a lot of content into a very short amount of time. Click HERE to register. CareerAdvice Live! is a free monthly webinar series that Read more >>

BAD PRECEDENT: Lawyer censured for buying Google keywords for other law firms

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 ABA Journal – “Lawyer censured for buying keywords for other lawyers and law firms.” I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent.  I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon & Dunphy on this very issue (although the lawsuit was filed under a Wisconsin state “invasion Read more >>

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