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The Ultimate Law Firm Associate’s Marketing Checklist_Book_6x9

Free Sample of our “Ultimate Law Firm Associate’s Marketing Checklist” book.

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Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated and expanded version of Ross Fishman’s popular 25-year-old checklist.  This new 50-page book includes narrative explanations, Read more >>

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Crazy Holiday Cards from two ERISA law firms!

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Crazy Holiday Cards from two ERISA law firms! Yeah, I said ERISA firms. I like ERISA lawyers.  I find them to be smart, sincere, and hard working.  But their reputation isn’t generally as the life of the party.  You wouldn’t ordinarily think of ERISA lawyers as holiday card risk-takers, but two particular lawyers stand out every Read more >>

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“Have Yourself an Unindicted Christmas” Law Firm Holiday Card

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“Have Yourself an Unindicted Christmas” Law Firm Holiday Card I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice of “Don’t Eat Your Weed,” which they counsel will turn a simple misdemeanor charge for Read more >>

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Screw you, our lawyers don’t work weekends.

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Screw you, our lawyers don’t work weekends. I think I found the nation’s least service oriented law firm. Over the years, we’ve done a lot of marketing and branding work with law, accounting, and other professional-services firms that wanted to use marketing to leverage their extraordinary client service. * This firm below isn’t one of them. Read more >>

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Check out Fisher Phillips’s clever holiday e-card

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Check out Fisher Phillips’s holiday e-card I LOVE this card.  As you might know from my historic blog posts, I’m often very critical of law firm e-cards — there are so many ways firms can get them wrong.  They’re too long, too dull, too cliche’d. They’re too politically correct or self-absorbed. First, never mix Marketing and Read more >>

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Free Goldfish, Zebra Robes, and Law Firm Branding

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Goldfish, Zebra Robes, and Law Firm Branding [2016 update]  I gave a “Branding, Differentiation, and Firm Culture” presentation in Seattle and the law firm put me up at the Monaco Hotel. I love all the quirky Kimpton family hotels. The rooms are all unique and different, with funky furniture and furnishings. At a Monaco, it’s Read more >>

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Holiday cards. Don’t sign them? Don’t send them.

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Are You Sending a Generic Unsigned Holiday Card? Here’s the rule:  If you won’t sign them, don’t send them. I always get a year-end holiday card from my best friend, a terrific lawyer I’ve known for 40 years. We shared our first beer together. I refer him lots of business. The card, his 17th-consecutive snowy Read more >>

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Great Website Design Isn’t Pretty. It’s Effective.

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Great Website Design Isn’t Pretty. It’s Effective. What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point. That’s incredibly powerful data. In important cases, trial lawyers don’t guess what’s going to work with the jury, they Read more >>

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Law Firm Holiday Cards – Do’s and Don’ts

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[This is an updated repost of a popular pre-holiday rant] Law Firm Holiday Cards – Do’s and Don’ts Q: Are holiday cards effective? A:  I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects all at once.  Read more >>

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Rebranding After a Merger is Harder Than You Think

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Rebranding After a Merger is Harder Than You Think In the freshly redesigned October 2016 issue of Chicago Lawyer, I wrote a Letter to the Editor that I hope management committees can benefit from, and marketers can use as ammunition with their marketing committees as they develop the merger-marketing budget (particularly if you’re the firm getting “bought”). Read more >>

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