Blog

holiday card snowy cliche7

RANT: Why your Law / Accounting Firm’s Holiday Cards will Probably Stink.

Why your Law or Accounting Firm’s Holiday Cards will Probably Stink. I get asked often whether holiday cards are effective. The answer? I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects all at once.  Of course, Read more >>

Law firm tag lines and slogans

Need a law firm tag line? Try one of these.

Need a law firm tag line? Try one of these.  Describe your entire firm in just a few words.  No generalities that apply to every other firm like “Our Business is Business,” or “When Success Matters.”  No three one-word alliterative sentences, like “Excellence. Expertise. Energetic.”  We’re talking about mini masterpieces like “Avis. We try harder.”  Read more >>

So Long, Sanders  Squire's Founding Partner Tossed in Tie-Up   The American Lawyer

Squire Patton Boggs – where’s the website?

Squire Patton Boggs – where’s the website? There’s been some discussion lately regarding the impressive mega-merger between Squire Sanders and Patton Boggs, and the delay in getting a new combined website online. (See e.g. John Byrne’s post in “The Byrne Blog.”)  Fishman Marketing develops regularly websites for law firms and we know that they can be quite Read more >>

Balch BEST Super Leading Cigar Bulldog

The Absolute Best “Super Lawyer” Ad Design

The Absolute Best “Super Lawyer” Ad Design A few years ago, Balch & Bingham had many of its attorneys selected for a particular “Best Lawyers”-type local publication, and the firm had bought an ad to support them.  But the firm’s terrific Marketing Director Nora Chandler didn’t want to do the typical self-congratulatory type of ad that all the other Read more >>

Dressler Peters website home page aircraft recovery

The MOST-Important Question to Ask Before Updating Your Website is…

The MOST-Important Question to Ask Before Updating Your Website is… I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer.  As expected, the questions focused on Design issues like font and layout, or Technical issues like platform and hosting, or current topics like social media or responsive design. Read more >>

Lincoln Twenty-Five Cents

Abe Lincoln’s 25-cent marketing speech

Abe Lincoln’s 25-cent marketing speech We’ve all seen the 1858-59 print advertisement where Abe Lincoln announced the formation of his new law firm, Lincoln & Herndon in Springfield, Illinois.   But did you know that Abe Lincoln also gave marketing and client-development speeches?  Here’s a newspaper announcement for his Springfield Library Association And he charged Read more >>

Initials Accounting firm Bad Logos Page One  copy

Why do accounting firms use initials instead of names? – Part 2

Why do accounting firms use initials instead of names? – Part 2 We know that for many professional-services firms (e.g. law, accounting, consulting, etc.), using initials is simply a necessary compromise — a less-controversial way to abbreviate the firm’s name.  You get to shorten a cumbersome name without seeming to favor the first one or two people Read more >>

Initials logos LARGEST Accounting firms  copy

Why do accounting firms use initials instead of names?

Why do accounting firms use initials instead of names? With very rare exception, names work better than initials. You’d think it’d be pretty obvious.  But accounting firms curiously LOVE their initials. The problem is, initials don’t mean anything. They’re gibberish.  Which one is easiest to remember if you wanted to Google them tomorrow?  Here, try this: Which Read more >>

LCA Home page Ric Gass

Rebranding a Leading Litigation Association

Rebranding a Top Trial Lawyers Group The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar.  Membership is limited to 3,500 Fellows. The LCA offers its member great opportunities for education, professional development, networking, and referrals. Ross Fishman speaks twice a Read more >>

Hawley Troxell Sumo Tag Line

The 20 Best Tag Lines. Is your law firm “Committed to Mediocrity TM”?

The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity ™”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to act, what makes them different, and Read more >>

next page