Blog
Zoolander-style animated lawyer head shots.
You MUST see these Zoolander-style lawyer head shots. Lynn Hajek is a terrific litigator – smart, funny, and tough (think Elle Woods from Legally Blonde without the naiveté). Her firm, AHL, has a high-quality Manhattan med mal defense practice. It also has a decade-old website — sadly, it’s tired, dated, and doesn’t convey the firm’s skills. Here’s the home page: The website Read more >>
Tell your firm’s story with pictures. Like THIS. . . .
THESE pictures are worth 1,000 words. Lorne MacLean is likely British Columbia’s top consumer lawyer. He grew his family law practice into one of Vancouver’s largest and finest practices (remember our award-winning wedding cake ad?), then diversified into other areas, including e.g. personal injury, criminal defense, and estate litigation. Here are the two visuals we developed Read more >>
Is your Website a 24/7 Cheap Suit?
Is your Website a 24/7 Cheap Suit? A lawyer I know is obsessive about his appearance. He wears $2,000 Italian suits, starched white shirts with French cuffs, and has a personal shoe-shine guy come to his office every few days. He drives a highly polished 7-series Mercedes he’ll only park indoors, and he hired a Read more >>
“I’m Not an Expert, but I Think…” – The Challenge of Client Pitches.
“I’m Not an Expert, but I Think…” The Challenge of Client Pitches. In this brilliant one-minute clip (click here), Mad Men captures precisely how Pitch Meetings can go tragically wrong, in any industry or organization. And this definitely including law and professional-services firms. Helpful ad executive Peggy Olson (Elizabeth Moss) has been persuaded to bring Read more >>
Here’s Proof That Marketing is More Important than Technology.
Here’s Proof That Marketing is More Important than Technology. You meet someone at a party or conference and she seems smart and skilled. So you get her card and do the next thing people do, you visit her firm’s website. Then you see this home page: Does she still seem as smart as you originally Read more >>
Awful Law Firm Names and Initials: Small names act bigger.
Awful law firm names and initials: Small names act bigger. Lawyers love having their names in the logo. Hey, who wouldn’t? It’s the gold star, the brass ring, the highest honor law firms bestow, our industry’s Oscar. But it can get ridiculous, as over time more and more names get added for personal or ego-driven, Read more >>
Now THIS is how to launch a website!
Now THIS is how to launch a website! When launching a new brand or website, I think it’s time for a party. Some firms launch via memo from the marketing committee or managing partner. What a wasted opportunity! When we launched Hedrick Gardner’s new marketing campaign and website, their internal team really took it up Read more >>
Smoothing a litigation firm’s sharp edges.
Smoothing a litigation firm’s sharp edges. When launching an aggressive marketing campaign and website for a top litigation firm, we wanted them to be perceived as tough and strong, but still approachable. Here’s how we walked that fine line, without weakening the campaign: Hedrick Gardner is one of North Carolina’s top litigation firms — 100 Read more >>
The 20 Best Tag Lines. Is your firm “Committed to Mediocrity TM”?
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity™”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to act, what makes them different, and help Read more >>
Drinker Biddle’s Clever Holiday Card.
Drinker Biddle’s Clever Holiday Card. Holiday cards are tricky. Law firms want to be creative and memorable, while needing to avoid anything marketing-oriented, religious, or clichéd (no snowy skylines, children’s artwork, pine trees, etc.). We must cut through the clutter without risking offending people. It’s a fine line, and most firms err on the side Read more >>
