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The Best ACC Conference Giveaways. Part One.

The Best ACC Conference Giveaways. Part One. I was speaking at a Meritas conference a little while ago, which was timed to coincide with the Association of Corporate Counsel (ACC) annual conference.  We’d designed Meritas’s new booth, so we went to see it in action. Here’s the backdrop: I like to wander Exhibit Halls to Read more >>

McGraw Hill ad How Marketing Works

‘If clients hire lawyers, why market The Firm?’

“If clients hire lawyers, why market The Firm?” We get this question a lot. It’s a completely legitimate and understandable question. And the old McGraw-Hill ad pasted below answers it beautifully. The ad is aimed at print advertising specifically, but it applies equally to other awareness-enhancing marketing tools like websites, social media, etc. This ad Read more >>

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James Patterson on Marketing – “Hit them with a cream pie, then say something smart.”

James Patterson on Marketing – “Hit them with a cream pie, then say something smart.” James Patterson is the world’s highest-paid author, and one of the most prolific.  But he got his start in the advertising world.  Brian Williams called him “A latter-day Don Draper who rose all the way to the top of mega-agency J. Read more >>

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Our Vedder Price work featured in a new UK Interface Design book.

Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An Introduction to Visual Communication in UI Design” available on Amazon. The book discusses how to Read more >>

Novack Macey holiday card gift

Law Firm Holiday Cards – Do’s and Don’ts

Law Firm Holiday Cards – Do’s and Don’ts Q: Are holiday cards effective? A:  I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects all at once.  Of course, I said that they can be effective, not that they typically are. Holiday Read more >>

McCutcheon & Hamner Car Accident Personal Injury lawyers

The winner for 2013′s WORST law firm marketing.

The winner for 2013′s WORST law firm marketing. I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing. But today, in 2013, I think we may have a tie.  Courtesy of our friends Read more >>

Spirit Airlines Smoking Crack

The Worst Airline Promotion Ever

The Worst Airline Promotion Ever? Personally, I don’t care for Spirit Airlines.  This “discount” airlines unbundles its services, but the one time we flew it, the hidden fees, extra fees, up-charges, surcharges, and other add-ons ended up costing us more than if we’d just flown a major full-fare carrier.  But that’s not the point today. Read more >>

Fishman Marketing - Pillsbury and Orrick Merger LOGO

Whose logo wins, if Pillsbury and Orrick merge?

Whose logo wins, if Pillsbury and Orrick merge? There’s been a lot of talk recently regarding the merger discussions between 1,000-lawyer Orrick, and 700-lawyer Pillsbury Winthrop, which would create a Top Ten US law firm (See, e.g. Above the Law).  It’s not a sure-thing, of course, most merger discussions lead nowhere.  Why? Merging is brutal. Forget Read more >>

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How to Create A Terrible ‘Congratulations!’ Ad

How to Create A Terrible ‘Congratulations!’ Ad: You can tell a lot about an organization by the one-off, one-time ads they create. These are used for many purposes – professional announcements for new hires or offices. Or when they want to share some self-congratulatory news or award the media won’t write about. A popular variation Read more >>

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Our favorite new website and marketing campaign.

Our favorite new website and marketing campaign. We like how this warm-hearted marketing campaign and industry-based website: Aligns the positive message of Drinker Biddle’s health care lawyers with its not-for-profit clients’ mission, and Acts as the central hub to help DBR’s 13 health care-related practice areas tell their stories in a cohesive way. Using poignant Read more >>

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