Blog
FDCC’s Visibility and Online-Marketing Initiative
FDCC’s Visibility and Online-Marketing Initiative Building the brand for an association of the nation’s top defense lawyers. The Federation of Defense & Corporate Counsel asked Fishman Marketing to develop a marketing and differentiation campaign to enhance the visibility and name recognition of the FDCC within the business and insurance communities. Fishman Marketing’s dedicated team of Read more >>
Virgin litigators are the most experienced.
Virgin litigators are the most experienced. Look, it’s not like Vancouver lawyer Mark Virgin didn’t know his last name is Virgin (imagine what his middle school years were like…). Today, he’s a dynamic lawyer, helping stand up for the weak against the powerful. And he built an outstanding litigation boutique to help. For marketing purposes, Read more >>
CAMPAIGN OF THE WEEK: A “Small but Mighty” firm.
CAMPAIGN OF THE WEEK: A “Small but Mighty” firm. We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible. All true. But how can smaller firms market themselves? What if you’re not the biggest firm? Or not Read more >>
ABA Journal’s article re Eye-Tracking technology
ABA Journal’s article re Eye-Tracking technology We wrote a few posts regarding the innovative new eye-tracking technology we used to test various Vedder Price marketing campaigns before developing the website for its London office and renowned Global Transportation Finance practice. In case you missed it, there’s a terrific article in the April, 2012 ABA Journal Read more >>
“Client Service. It’s Our Thing.” website
“Client Service. It’s Our Thing.” website ThompsonMcMullan is an interesting Richmond, VA firm, and we’ve been looking for an opportunity to work with Amy Smith, among our favorite marketers, and one of LMA’s most-loyal leaders and volunteers. We know how clients value high-quality service. Clients have complained for decades that their lawyers don’t return their Read more >>
I LOVE this campaign. “LARGE, yet agile.”
I LOVE this campaign. “LARGE, yet agile.” We’ve been working with Idaho’s largest law firm, Boise-based Hawley Troxell. They’re an impressive and creative group of lawyers, the biggest firm in town, but still fast and flexible. When you’re the biggest firm in town, use that to your advantage, it’s a powerful differentiator in a bigger-means-better Read more >>
120 Powerful Law Marketing Case Studies.
120 Powerful Law Marketing Case Studies. At Fishman Marketing, we’ve been pretty proud of our work over the years. We’ve represented hundreds of firms in integrated, multi-faceted marketing campaigns — powerful differentiation programs that helped firms of all shapes and sizes dominate their chosen practice, industry, or geographic markets. Websites, micro-sites, print and electronic advertising Read more >>
Is your website wearing bell bottoms? — “Useful Links.”
Is your website wearing bell bottoms? — “Useful Links.” If your website has a “Links” page that connects visitors to, e.g.: FindLaw, the White House, AOL, Yahoo!, or The Wall Street Journal… …then fire your web developer and get a new website ASAP. Why? Because they’re making you and your firm look technologically clueless and out Read more >>
Possibly the best lawyers we’ve ever worked for.
Possibly the best lawyers we’ve ever worked for. We absolutely love these guys. Imagine you’re at home when you get an official-looking letter from the government telling you that your home’s tap water just might be poisonous. The water you’ve been drinking. And cooking your spaghetti in. And bathing your children in. And actually, it’s Read more >>
Great Website Design Isn’t PRETTY. It’s EFFECTIVE.
Great Website Design Isn’t PRETTY. It’s EFFECTIVE. What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point. That’s incredibly powerful data. Litigators don’t guess in important cases what’s going to work with the jury, they find Read more >>
