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So Long, Sanders  Squire's Founding Partner Tossed in Tie-Up   The American Lawyer

Squire Patton Boggs – where’s the website?

Squire Patton Boggs – where’s the website? There’s been some discussion lately regarding the impressive mega-merger between Squire Sanders and Patton Boggs, and the delay in getting a new combined website online. (See e.g. John Byrne’s post in “The Byrne Blog.”)  Fishman Marketing develops regularly websites for law firms and we know that they can be quite Read more >>

Dressler Peters website home page aircraft recovery

The MOST-Important Question to Ask Before Updating Your Website is…

The MOST-Important Question to Ask Before Updating Your Website is… I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer.  As expected, the questions focused on Design issues like font and layout, or Technical issues like platform and hosting, or current topics like social media or responsive design. Read more >>

LCA Home page Ric Gass

Rebranding a Leading Litigation Association

Rebranding a Top Trial Lawyers Group The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar.  Membership is limited to 3,500 Fellows. The LCA offers its member great opportunities for education, professional development, networking, and referrals. Ross Fishman speaks twice a Read more >>

Hawley Troxell Sumo Tag Line

The 30 Best Law Firm Tag Lines. Ever. (Part 1 of 3)

The 30 Best Law Firm Tag Lines Ever. Is your firm “Committed to Mediocrity ™”? (Blog post 1 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how Read more >>

Of Counsel ROSS FISHMAN Q&A Marketing Whiz article (Page One)

“Marketing Whiz Shows Law Firms How to Get Noticed and Generate Clients.”

Of Counsel’s Q&A with Ross Fishman “Marketing Whiz Shows Law Firms How to Get Noticed and Generate Clients.” Of Counsel: The Legal Practice and Management Report* has long been one of our favorite legal-industry publications. Its long-time editor, Steve Taylor, is one of the legal profession’s most-insightful reporters.  Steve has an expert’s grasp of the profession’s hottest trends Read more >>

If Clients Hire Lawyers, Why Market the Firm? Fishman Marketing © 2014

Q: If clients hire lawyers, why market The Firm?

Q: “If clients hire lawyers, why market The Firm?” We hear this a lot. It’s a completely understandable question. The short answer – It’s tough to get hired if your targets have never heard of your firm. If your prospects don’t know you, your firm, your reputation, skills, services, or clients, it’s going to be Read more >>

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Our Vedder Price work featured in a new UK Interface Design book.

Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An Introduction to Visual Communication in UI Design” available on Amazon. The book discusses how to Read more >>

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Here’s the Litigation Ad We Could Never Run.

Here’s the Litigation Ad We Could Never Run. Law and accounting firms come to Fishman Marketing looking for ads, brands, or WordPress websites.  We start by developing the brand message and supporting visuals, then later apply them to the websites. Some litigation firms are particularly strong or skilled compared to their competitors and they want us to convey Read more >>

Valorem Don't Litigate by Fear Kirkland McDermott

Naming Your Competitors in Your Law Firm Marketing

Naming Your Competitors in Your Law Firm Marketing Lawyers are generally a pretty genteel group.  We may compete directly, but it’s exceedingly rare to mention them by name in public. Perhaps a decade ago, intellectual property firm Oblon Spivak identified top IP law firms in a couple ads like this.  It wasn’t particularly controversial, because it Read more >>

Colors look different on different Televisions

THIS is how I explain Color to lawyers:

This is how I explain Color to lawyers: When we show or send a client a draft print advertisement, or new law firm logo, or creative law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or green or whatever).  This can be from a lawyer who previously saw and Read more >>

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