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LPM Ross Fishman 20th anniversary article

A tongue-in-cheek recollection of LMA’s first 20 years.

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A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment. Click here for the LMA video detailing some of its many accomplishments.  Ten years ago, I wrote a cover story for the ABA’s Law Practice Management magazine detailing my recollections of  the first 20 years Read more >>

BMO+Law+Olive

The 30 Best Law Firm Tag Lines Ever. (3 of 3)

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The 30 Best Law Firm Tag Lines Ever. (Blog post 3 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorites, along with some of the background Read more >>

Virgin - go with a virgin ad

The 30 Best Law Firm Tag Lines Ever. (2 of 3)

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The 30 Best Law Firm Tag Lines Ever.      (Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. Safe or boring blurbs like “Clients Matter” or “Since 1979” aren’t noticed or remembered; Read more >>

Corri-Fetman-posing

No, we haven’t been hacked. These are real lawyer photos.

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The OTHER craziest law firm biography photo I’ve ever seen… Evidently, we’ve come a long way, baby, in law firm website strategy and attorney photography. I designed my first website in 1995, as Marketing Partner of Ungaretti & Harris.  Needless to say, the Internet was very different back then. In the early years of law firm websites, Read more >>

Clark Fischer bio thumbnail

The Craziest Lawyer Website Photo I’ve Ever Seen

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The Craziest Lawyer Head Shot I’ve Ever Seen. Some marketing topics are complex and require a lengthy discussion.  Other times, res ipsa loquitur (“the thing speaks for itself”) applies. We think today’s discussion of lawyer website biography photos might be one of those. In the early-2000s, lawyer website photos were stiff and formal.  Suits, ties, and Read more >>

Ross Fishman Cliches speech

VIDEO: Top 10 Law Firm Website Cliches to Avoid at All Costs!

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VIDEO: Top 10 Law Firm Website Marketing Cliches to Avoid at All Costs! Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and -unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing materials. Law firms tend to say the same thing — “Our firm is Read more >>

So Long, Sanders  Squire's Founding Partner Tossed in Tie-Up   The American Lawyer

Squire Patton Boggs – where’s the website?

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Squire Patton Boggs – where’s the website? There’s been some discussion lately regarding the impressive mega-merger between Squire Sanders and Patton Boggs, and the delay in getting a new combined website online. (See e.g. John Byrne’s post in “The Byrne Blog.”)  Fishman Marketing develops regularly websites for law firms and we know that they can be quite Read more >>

Dressler Peters website home page aircraft recovery

The MOST-Important Question to Ask Before Updating Your Website is…

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The MOST-Important Question to Ask Before Updating Your Website is… I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer.  As expected, the questions focused on Design issues like font and layout, or Technical issues like platform and hosting, or current topics like social media or responsive design. Read more >>

LCA Home page Ric Gass

Rebranding a Leading Litigation Association

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Rebranding a Top Trial Lawyers Group The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar.  Membership is limited to 3,500 Fellows. The LCA offers its member great opportunities for education, professional development, networking, and referrals. Ross Fishman speaks twice a Read more >>

Hawley Troxell Sumo Tag Line

The 30 Best Law Firm Tag Lines Ever. (Part 1 of 3)

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The 30 Best Law Firm Tag Lines Ever.  Is your firm “Committed to Mediocrity ™”?  (First of 3 posts) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to Read more >>

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