Blog
Drinker Biddle’s Clever Holiday Card.
Drinker Biddle’s Clever Holiday Card. Holiday cards are tricky. Law firms want to be creative and memorable, while needing to avoid anything marketing-oriented, religious, or clichéd (no snowy skylines, children’s artwork, pine trees, etc.). We must cut through the clutter without risking offending people. It’s a fine line, and most firms err on the side Read more >>
Branding, websites, and photo-quality frosting.
Branding, websites, and photo-quality frosting. When launching a new marketing campaign, it’s time for a party! Law firms aren’t especially fun environments, so we shouldn’t waste the opportunity to celebrate good news, like the launch of a new brand identity, ad campaign, or website. You can celebrate anything if you set your mind to it. Read more >>
White Castle Sliders and Law Firm Tag Lines.
White Castle Sliders and Law Firm Tag Lines. One of history’s most-common law firm tag lines is “Committed to Quality” or its generic equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we can all agree that if your law firm’s tag line is truly differentiating, Read more >>
Court reporters need good marketing too.
Court reporters need good marketing too. A number of years ago, after speaking on marketing and branding at an association of court reporters, we’d received a lot of interest in developing some brand-related ads for smaller, local and regional court reporting companies. There were a few large national companies that were consolidated collections of smaller Read more >>
A VERY Unusual Holiday Card…
A VERY Unusual Holiday Card… I’m not doing a big electronic Holiday Card competition again this year; I’m going to leave the 2012 competition to my friends at Above the Law. But I thought this combination card-gift-giveaway was worth mentioning. My old friends and clients at Los Angeles’ White O’Connor Fink & Brenner (now merged into Read more >>
A tag line we really like: “Defense Lawyers. Defense Leaders.”
A tag line we really like: “Defense Lawyers. Defense Leaders.” We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel. It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals. ”From the courthouse and in-house.” It’s an astonishingly credentialed organization; I’m not sure the CIA Read more >>
Marketing your firm within an international network.
Marketing your firm within an international network. That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World Services Group, TerraLex, Avrio-Advocati)? I was speaking at the annual meeting of MSI Global, one of the Read more >>
“Birth, Death & Rebirth of a Law Firm”
“Birth, Death & Rebirth of a Law Firm” A number of years ago, we helped launch a dynamic Seattle litigation boutique, The Buck Law Group (the campaign is detailed here. Led by one of the Northwest’s top trial lawyers, Peter Buck, who had decided to spin off his trial practice from the well-known firm he’d Read more >>
FDCC’s Visibility and Online-Marketing Initiative
FDCC’s Visibility and Online-Marketing Initiative Building the brand for an association of the nation’s top defense lawyers. The Federation of Defense & Corporate Counsel asked Fishman Marketing to develop a marketing and differentiation campaign to enhance the visibility and name recognition of the FDCC within the business and insurance communities. Fishman Marketing’s dedicated team of Read more >>
Virgin litigators are the most experienced.
Virgin litigators are the most experienced. Look, it’s not like Vancouver lawyer Mark Virgin didn’t know his last name is Virgin (imagine what his middle school years were like…). Today, he’s a dynamic lawyer, helping stand up for the weak against the powerful. And he built an outstanding litigation boutique to help. For marketing purposes, Read more >>
