The Latest: Blog

Top 10 Rules to Marketing a Merger or “Branch” office (Part I).

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Top 10 Rules to Marketing a New Law Firm Merger or Existing “Branch” Office (Part I). Imagine it’s fraternity rush and you’re a hot prospect. You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you accept? Most likely you’ll end up at the “best” fraternity―the one that seems Read more >>

Q: Should law firms pay associates to market?

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Q: Should our law firm pay our associates to market?   A: Uh… No. I answered this question on a listserv last week, posed by a legal marketer whose firm was revamping its bonus schedule. The bonus was intended to motivate associates to undertake certain identified activities, e.g. writing articles, giving speeches, attending events, taking prospects out, Read more >>

Ross’s Top 10 Law Firm Domain Name Mistakes (Part I)

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Ross’s Top 10 Law Firm Domain Name Mistakes (Part I) What’s Your Law Firm’s Domain Name?  YourName.com Back in the mid-90s, we were just starting to develop the first law firm websites.  As Marketing Partner of Ungaretti & Harris in the mid-1990s, I remember the early meetings in 1995 when we were trying to figure out Read more >>

Trust your sushi chef – and marketers.

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Trust your sushi chef – and your marketers. [2017 update] I was in beautiful Vancouver, BC speaking to the Managing Partners’ Dinner of the BC Legal Management Association.   After the program, one of the managing partners came up to me wanting to discuss his unsatisfactory experience with his marketing committee and their outside consultant. Read more >>

The Worst Legal Industry Ad Ever?

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 The Worst Legal Industry Ad Ever? Showing an APPALLING lack of judgment and good taste, here’s what I believe to be an old ad from the UK’s Law Society.  It’s aiming to help sell readers on the benefit of using its lawyer directory, the Solicitors’ Regional Directory, “Your Guide to Choosing a Solicitor,” rather than other then-existing media, like Read more >>

Our Biggest Marketing Flop.

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Our Biggest Marketing Flop. Marketers like to argue which works better, Marketing or Sales. [2017 update] It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the answer is “both.” They’re terrific companies, they just have different strategies. Law firms obviously need both Marketing and Sales. Read more >>

Daddy Warbucks on the sad state of law firm client service.

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Little Orphan Annie’s  Commentary on Law Firm Client Service. I came upon this “Annie” comic strip somewhere decades ago and have discussed it ever since in my Client-Service training classes for lawyers.  If even Daddy Warbucks can’t get lawyers to return his calls promptly, it must be an industry-wide problem. Or, more accurately, if even Leonard Starr, Read more >>

40 Lawyer Jokes. Punch Lines ONLY.

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40 Lawyer Jokes. Punch Lines ONLY. [2017 update] My wife and I were talking to a friend of ours, Manny Oliveira, a hilarious professional comedian, and he dropped into conversation a punch line we all knew.  He didn’t need to tell the joke because we recognized it immediately.  It got me thinking – we’ve all Read more >>

Free Sample of our “Ultimate Law Firm Associate’s Marketing Checklist” book.

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Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated and expanded version of Ross Fishman’s popular 25-year-old checklist.  This new 50-page book includes narrative explanations, Read more >>

Crazy Holiday Cards from two ERISA law firms!

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Crazy Holiday Cards from two ERISA law firms! Yeah, I said ERISA firms. I like ERISA lawyers.  I find them to be smart, sincere, and hard working.  But their reputation isn’t generally as the life of the party.  You wouldn’t ordinarily think of ERISA lawyers as holiday card risk-takers, but two particular lawyers stand out every Read more >>