Blog
“Birth, Death & Rebirth of a Law Firm”
“Birth, Death & Rebirth of a Law Firm” A number of years ago, we helped launch a dynamic Seattle litigation boutique, The Buck Law Group (the campaign is detailed here. Led by one of the Northwest’s top trial lawyers, Peter Buck, who had decided to spin off his trial practice from the well-known firm he’d Read more >>
FDCC’s Visibility and Online-Marketing Initiative
FDCC’s Visibility and Online-Marketing Initiative Building the brand for an association of the nation’s top defense lawyers. The Federation of Defense & Corporate Counsel asked Fishman Marketing to develop a marketing and differentiation campaign to enhance the visibility and name recognition of the FDCC within the business and insurance communities. Fishman Marketing’s dedicated team of Read more >>
Virgin litigators are the most experienced.
Virgin litigators are the most experienced. Look, it’s not like Vancouver lawyer Mark Virgin didn’t know his last name is Virgin (imagine what his middle school years were like…). Today, he’s a dynamic lawyer, helping stand up for the weak against the powerful. And he built an outstanding litigation boutique to help. For marketing purposes, Read more >>
CAMPAIGN OF THE WEEK: A “Small but Mighty” firm.
CAMPAIGN OF THE WEEK: A “Small but Mighty” firm. We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible. All true. But how can smaller firms market themselves? What if you’re not the biggest firm? Or not Read more >>
ABA Journal’s article re Eye-Tracking technology
ABA Journal’s article re Eye-Tracking technology We wrote a few posts regarding the innovative new eye-tracking technology we used to test various Vedder Price marketing campaigns before developing the website for its London office and renowned Global Transportation Finance practice. In case you missed it, there’s a terrific article in the April, 2012 ABA Journal Read more >>
Ross inducted into the LMA/Midwest Hall of Fame
Ross inducted into the LMA/Midwest Hall of Fame At the Midwest Chapter’s recent 2012 Your Honor Awards, Ross was inducted into the chapter’s Hall of Fame. The gracious induction speech was delivered by Joy Long, Director of Marketing at Ostrow Reisin Berk & Abrams, below: LMA Midwest Hall of Fame Award Ross Fishman The LMA Hall of Read more >>
I LOVE this campaign. “LARGE, yet agile.”
I LOVE this campaign. “LARGE, yet agile.” We’ve been working with Idaho’s largest law firm, Boise-based Hawley Troxell. They’re an impressive and creative group of lawyers, the biggest firm in town, but still fast and flexible. When you’re the biggest firm in town, use that to your advantage, it’s a powerful differentiator in a bigger-means-better Read more >>
120 Powerful Law Marketing Case Studies.
120 Powerful Law Marketing Case Studies. At Fishman Marketing, we’ve been pretty proud of our work over the years. We’ve represented hundreds of firms in integrated, multi-faceted marketing campaigns — powerful differentiation programs that helped firms of all shapes and sizes dominate their chosen practice, industry, or geographic markets. Websites, micro-sites, print and electronic advertising Read more >>
“Nice to meet you. Here’s my [crappy, flimsy] card.”
“Nice to meet you. Here’s my [crappy, flimsy] card.” You ever receive a business card that’s on cheap paper? That feels thin and flimsy, and… wilts? We all have. Remember the subtle, subconscious feeling of disappointment? What a missed opportunity that was for them to convey their quality and prestige? First impressions matter, and for a few Read more >>
When your marketers are still living in the 1970s…
When your marketers are still living in the 1970s… I saw an ad for Ally Bank in this month’s Fast Company magazine that inadvertently highlighted the value of demographic variety on creative teams. … Because any Summer Intern or college temp would have caught this mistake. Do you see it? You would if you are under Read more >>
