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The 30 Best Law Firm Tag Lines Ever. (3 of 3)

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The 30 Best Law Firm Tag Lines Ever. (Blog post 3 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorites, along with some of the background Read more >>

Virgin - go with a virgin ad

The 30 Best Law Firm Tag Lines Ever. (2 of 3)

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The 30 Best Law Firm Tag Lines Ever.      (Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. Safe or boring blurbs like “Clients Matter” or “Since 1979″ aren’t noticed or remembered; Read more >>

Corri-Fetman-posing

No, we haven’t been hacked. These are real lawyer photos.

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The OTHER craziest law firm biography photo I’ve ever seen… Evidently, we’ve come a long way, baby, in law firm website strategy and attorney photography. I designed my first website in 1995, as Marketing Partner of Ungaretti & Harris.  Needless to say, the Internet was very different back then. In the early years of law firm websites, Read more >>

Ross Fishman Cliches speech

VIDEO: Top 10 Law Firm Website Cliches to Avoid at All Costs!

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VIDEO: Top 10 Law Firm Website Marketing Cliches to Avoid at All Costs! Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and -unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing materials. Law firms tend to say the same thing – “Our firm is Read more >>

Wildman hair photo

Wildman law firm – sorry to see you go.

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Wildman law firm – sorry to see you go. According to reports, tomorrow, January 10, the latest mega-merger will be official — Locke Lord merging with Edwards Wildman Palmer to form 1000-lawyer Locke Lord Edwards. That’s a pretty good name, actually, which I believe the marketplace will quickly choose to abbreviate back to simply “Locke Lord.”  I’ve Read more >>

Bryant Miller Olive 2014 Holiday card THUMB

Connecting your law firm holiday card to your brand message.

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Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work.  Back around 2006, they were moving into new geographic markets and needed to build name recognition and Read more >>

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Crazy Holiday Cards: Lawyers as Catwoman & Wonder Woman?

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Unique Law Firm Holiday Cards: Lawyers as Superheroes and Ballerinas I blogged last week about the unique holiday card of the delightful ballet-attired ERISA lawyers at Oakland, California’s Springer & Roberts. I quickly received a Comment from Laura Mazza, a lawyer from Bain Mazza & Debski, who apparently knows Ms. Springer and Ms. Roberts, and Read more >>

Stein AIS Marketing Manatee Ad full page

AD: “Your CMO is stupid. So hire us.”

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“Your CMO is stupid. So hire us.” OK, that’s not precisely verbatim, but that’s what this ad seems to be saying. Wow. Here’s an ad for a B2B marketing company that’s been running lately in Chief Executive magazine: How in the world can you develop a successful working relationship with the CMO and in-house marketers after Read more >>

Balch BEST Super Leading Cigar Bulldog

The Absolute Best “Super Lawyer” Ad Design

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The Absolute Best “Super Lawyer” Ad Design A few years ago, Balch & Bingham had many of its attorneys selected for a particular “Best Lawyers”-type local publication, and the firm had bought an ad to support them.  But the firm’s terrific Marketing Director Nora Chandler didn’t want to do the typical self-congratulatory type of ad that all the other Read more >>

CAR magnetic sticker Prepaid Legal Business card 2

I’ve never seen business cards distributed like THIS before.

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I’ve never seen business cards distributed like THIS before. I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services. Mildly interesting from a marketing perspective, it was a nice little movable billboard, and possibly a way to get a nice Read more >>

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