Blog
Tell your firm’s story with pictures. Like THIS. . . .
THESE pictures are worth 1,000 words. Lorne MacLean is likely British Columbia’s top consumer lawyer. He grew his family law practice into one of Vancouver’s largest and finest practices (remember our award-winning wedding cake ad?), then diversified into other areas, including e.g. personal injury, criminal defense, and estate litigation. Here are the two visuals we developed Read more >>
“I’m Not an Expert, but I Think…” – The Challenge of Client Pitches.
“I’m Not an Expert, but I Think…” The Challenge of Client Pitches. In this brilliant one-minute clip (click here), Mad Men captures precisely how Pitch Meetings can go tragically wrong, in any industry or organization. And this definitely including law and professional-services firms. Helpful ad executive Peggy Olson (Elizabeth Moss) has been persuaded to bring Read more >>
Now THIS is how to launch a website!
Now THIS is how to launch a website! When launching a new brand or website, I think it’s time for a party. Some firms launch via memo from the marketing committee or managing partner. What a wasted opportunity! When we launched Hedrick Gardner’s new marketing campaign and website, their internal team really took it up Read more >>
Smoothing a litigation firm’s sharp edges.
Smoothing a litigation firm’s sharp edges. When launching an aggressive marketing campaign and website for a top litigation firm, we wanted them to be perceived as tough and strong, but still approachable. Here’s how we walked that fine line, without weakening the campaign: Hedrick Gardner is one of North Carolina’s top litigation firms — 100 Read more >>
“The Book of Mormon” and Target Law Marketing.
“The Book of Mormon” and Target Law Marketing. We saw “The Book of Mormon” recently and really enjoyed it. Hilarious and thoroughly offensive. We also saw an especially good example of carefully targeted and executed marketing by LDS — a lesson many law firms could learn. My wife, a former musical theater singer/dancer, always ensures that we Read more >>
The 20 Best Tag Lines. Is your firm “Committed to Mediocrity TM”?
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity™”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to act, what makes them different, and help Read more >>
Branding, websites, and photo-quality frosting.
Branding, websites, and photo-quality frosting. When launching a new marketing campaign, it’s time for a party! Law firms aren’t especially fun environments, so we shouldn’t waste the opportunity to celebrate good news, like the launch of a new brand identity, ad campaign, or website. You can celebrate anything if you set your mind to it. Read more >>
Court reporters need good marketing too.
Court reporters need good marketing too. A number of years ago, after speaking on marketing and branding at an association of court reporters, we’d received a lot of interest in developing some brand-related ads for smaller, local and regional court reporting companies. There were a few large national companies that were consolidated collections of smaller Read more >>
A tag line we really like: “Defense Lawyers. Defense Leaders.”
A tag line we really like: “Defense Lawyers. Defense Leaders.” We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel. It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals. ”From the courthouse and in-house.” It’s an astonishingly credentialed organization; I’m not sure the CIA Read more >>
Marketing your firm within an international network.
Marketing your firm within an international network. That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World Services Group, TerraLex, Avrio-Advocati)? I was speaking at the annual meeting of MSI Global, one of the Read more >>
