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In Marketing, when you have the facts, USE them.

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In Marketing, when you have the facts, USE them. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company lawsuits. They’re a dynamic, effective trial law firm.  Founder Bill Howard’s astonishing trial record is Read more >>

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Two Similar Ads: Law Firm vs. Coffee Maker.

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Is imitation “the sincerest form of flattery?” “There are no new ideas.…” I get that. But I did a double-take after seeing this ad in Wired magazine’s November 2015 issue. We developed this same idea a couple years ago for the largest Idaho-based law firm, Boise’s Hawley Troxell. Our “Large, but agile.” message was that Hawley Read more >>

Engelman Berger Are You My Mother Cover Holiday Cover

A VERY unique holiday card: ‘Are You My Lawyer?’

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Holiday Card: “Are You My Lawyer?” We all remember the childhood classic “Are You My Mother?” by P.D. Eastman (1960). Well I received an interesting parody of it, “Are You My Lawyer?” by “E.B. Funny.”  It was created as a holiday card by Phoenix’s 11-lawyer Engelman Berger,  They’re a pretty creative bunch and have done some memorable marketing over the Read more >>

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“The Cubs Win the World Series!” An old law firm ad.

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Life isn’t easy when you grow up as a Cubs fan. I had my little 9-year-old heart broken in 1969, and things haven’t improved much in the 45 years since then. Anyway, back in 2007, Fishman Marketing represented a terrific St Louis law firm that offered its clients a remarkable Client Service Guarantee.  We created a new Read more >>

CBA Wolf Fund What IS this ad

What the Hell is This Ad Selling?

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What the Hell is This Ad Selling? Today’s winner of the latest “What the Hell are They Selling???” award is THIS ad I found for “The Moses, Bertha & Albert H. Wolf Fund” First, let’s discuss some things that make an advertisement effective: An effective ad presumes that readers do not know the company or what it does (unless Read more >>

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Client – ‘I don’t believe in hammers.’

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“I don’t believe in hammers.” Client – “I don’t read marketing.”   Uh, yeah, you do. And I’ll prove it.  Let’s start here. What is this bottle? Do you know what product it’s marketing? Perhaps the name of the company? Of course you do, it’s Absolut vodka. How about this shape?  There’s no label on Read more >>

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THIS is how to handle the death of one of your people.

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Obituaries are difficult. I think the true quality of a law firm or accounting firm can be judged by how it responds to the death of one of its people. There was a lot of coverage recently regarding the death of a Chicago lawyer in an international firm; suicide was a possibility. He had been Read more >>

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TODAY is the best time ever to market your firm.

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Right NOW could be the best time ever to market your firm.  We may not see another opportunity like this for a generation. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors spending money vying for attention. Not today. Firms are doing much less image-building than they do Read more >>

LPM Ross Fishman 20th anniversary article

A tongue-in-cheek recollection of LMA’s first 20 years.

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A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment. Click here for the LMA video detailing some of its many accomplishments.  Ten years ago, I wrote a cover story for the ABA’s Law Practice Management magazine detailing my recollections of  the first 20 years Read more >>

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Here’s what can happen when everyone uses the same differentiator…

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Here’s what happens when everyone uses the same differentiator… One branding challenge law firms have is that they tend to say the same thing. And when that many lookalike competitors convey the same message, it can be hard to stand out.   And, of course, it’s not just law firms. Below is an unfortunate example of this in Read more >>

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