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Improve your Law School Recruiting — for just $3.00.

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“Brand” your firm at your favorite law schools for just $3.00. Q: How can our firm improve our recruiting results with our target law students? A: Increase your firm’s visibility and name recognition on campus. The evidence is clear — law firms with strong name recognition achieve significantly better on-campus recruiting results, and later attract higher-quality lateral associates. Read more >>

Obituaries. Lawyers? THIS is how to handle the death of one of your people.

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This is how to handle the death of an employee or lawyer. Obituaries are difficult. I think the true quality of a law or accounting firm can be judged by how it responds to the death of its people. A few years ago, there was a lot of media attention regarding the tragic death of a Read more >>

The Worst Legal Industry Ad Ever?

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 The Worst Legal Industry Ad Ever? Showing an APPALLING lack of judgment and good taste, here’s what I believe to be an old ad from the UK’s Law Society.  It’s aiming to help sell readers on the benefit of using its lawyer directory, the Solicitors’ Regional Directory, “Your Guide to Choosing a Solicitor,” rather than other then-existing media, like Read more >>

Good Ads and Websites Don’t Work.

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“Good” Ads and Websites Don’t Work. [2016 update] More creative is cheaper. Stronger visuals cost less. Here’s why: See this ad? It’s one previously used by a client, Lorne MacLean, a small firm in Vancouver, BC. Nice guy, great lawyer, handsome photo (man in suit looking at paper), and a simple message that is clearly detailed Read more >>

Donating hotel toiletries to poor schools or women’s shelters.

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Donating hotel toiletries to poor schools or women’s shelters. [2016 update] I left a three-day conference at a 5-star resort and packed up two nights’ worth of quality hotel soap, shampoo, conditioner, lotion, shower gel, shower caps, sewing kits, and pocket combs to bring home and donate to poor schools and women’s shelters. Many years ago, a Read more >>

“How will prospects know I’m awesome if I don’t tell them?”

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“How will prospects know I’m awesome if I don’t tell them?” Hi. It’s Ross. Let me tell you a few things about myself: I’m excellent. I have integrity. I’m responsive. I’m experienced. I’m technically knowledgeable. I’m legally effective. I’m a partner who understands your business. So? Did I persuade you? Do you want to hire me? Read more >>

Eight Law Firm Branding/Website Makeovers: 8 Before-and-Afters

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Eight Law Firm Branding/Website Makeovers: 8 Before-and-Afters For most new law firm websites, I think the most-interesting question is how big an improvement is it over the previous one(s).  Is it just a polished-up 2016 version of the previous site?  Or is it a significant strategic overhaul as well? Did the website developer help facilitate a massive upgrade Read more >>

The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.)

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The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.) Part 1 is available here. 11.  [The Image:] Scales of justice (Similar scales are also used by drug dealers) [What it means:]  “Still just lawyers.” 12.  Dart boards (often showing three darts in the bullseye) “We’re on target.” (Or spent your youth in British Read more >>

The Top 25 Law Firm Website Clichés to Avoid. (PART 1)

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The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 1) As a group, lawyers are quite literal, often too literal for good marketing. As a result, more than half of law firms simply illustrate their website home pages with the obvious icons that represent the general concept of “Law,” like columns, jury boxes, striped books, Read more >>

“City Slickers” and Law Firm Differentiation.

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“City Slickers” and Law Firm Differentiation. In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to Mitch Robbins (Billy Crystal), during his cattle-driving vacation: Jack Palance: “Do you know what the Read more >>

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