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THIS is how to handle the death of one of your people.

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Obituaries are difficult. I think the true quality of a law firm or accounting firm can be judged by how it responds to the death of one of its people. There was a lot of coverage recently regarding the death of a Chicago lawyer in an international firm; suicide was a possibility. He had been Read more >>

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TODAY is the best time ever to market your firm.

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Right NOW could be the best time ever to market your firm.  We may not see another opportunity like this for a generation. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors spending money vying for attention. Not today. Firms are doing much less image-building than they do Read more >>

LPM Ross Fishman 20th anniversary article

A tongue-in-cheek recollection of LMA’s first 20 years.

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A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment. Click here for the LMA video detailing some of its many accomplishments.  Ten years ago, I wrote a cover story for the ABA’s Law Practice Management magazine detailing my recollections of  the first 20 years Read more >>

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Here’s what can happen when everyone uses the same differentiator…

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Here’s what happens when everyone uses the same differentiator… One branding challenge law firms have is that they tend to say the same thing. And when that many lookalike competitors convey the same message, it can be hard to stand out.   And, of course, it’s not just law firms. Below is an unfortunate example of this in Read more >>

Ad CPA accountant Bend over grab ankles 2 GREAT

(Mildly NSFW) In honor of Tax Day: “Bend over and grab your ankles.”

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In honor of Tax Day: “Bend over and grab your ankles.” As Tax Day looms, here’s one of my favorite old accounting firm print ads. We didn’t develop this one, but I have used it many times in marketing, branding, and differentiation presentations to law firms and CPA firms as a good example of (a) Read more >>

Who's Who / Who Cares Who's Who

Should we be in “Who’s Who” publications?

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Q: Our lawyers have been invited to be part of both Best Lawyers and Who’s Who. Are those good? Should we participate? A: “Best Lawyers” is credible and, in my experience, the people who are selected belong there. Pick a practice area in your city where you know the names of the major players and I think Read more >>

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The 30 Best Law Firm Tag Lines Ever. (3 of 3)

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The 30 Best Law Firm Tag Lines Ever. (Blog post 3 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorites, along with some of the background Read more >>

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The 30 Best Law Firm Tag Lines Ever. (2 of 3)

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The 30 Best Law Firm Tag Lines Ever.      (Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. Safe or boring blurbs like “Clients Matter” or “Since 1979″ aren’t noticed or remembered; Read more >>

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No, we haven’t been hacked. These are real lawyer photos.

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The OTHER craziest law firm biography photo I’ve ever seen… Evidently, we’ve come a long way, baby, in law firm website strategy and attorney photography. I designed my first website in 1995, as Marketing Partner of Ungaretti & Harris.  Needless to say, the Internet was very different back then. In the early years of law firm websites, Read more >>

Ross Fishman Cliches speech

VIDEO: Top 10 Law Firm Website Cliches to Avoid at All Costs!

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VIDEO: Top 10 Law Firm Website Marketing Cliches to Avoid at All Costs! Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and -unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing materials. Law firms tend to say the same thing — “Our firm is Read more >>

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