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McGraw Hill ad How Marketing Works

‘If clients hire lawyers, why market The Firm?’

“If clients hire lawyers, why market The Firm?” We get this question a lot. It’s a completely legitimate and understandable question. And the old McGraw-Hill ad pasted below answers it beautifully. The ad is aimed at print advertising specifically, but it applies equally to other awareness-enhancing marketing tools like websites, social media, etc. This ad Read more >>

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BAD PRECEDENT: Lawyer censured for buying Google keywords for other law firms

 ABA Journal – “Lawyer censured for buying keywords for other lawyers and law firms.” I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent.  I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon & Dunphy on this very issue (although the lawsuit was filed under a Wisconsin state “invasion Read more >>

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James Patterson on Marketing – “Hit them with a cream pie, then say something smart.”

James Patterson on Marketing – “Hit them with a cream pie, then say something smart.” James Patterson is the world’s highest-paid author, and one of the most prolific.  But he got his start in the advertising world.  Brian Williams called him “A latter-day Don Draper who rose all the way to the top of mega-agency J. Read more >>

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Our Vedder Price work featured in a new UK Interface Design book.

Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An Introduction to Visual Communication in UI Design” available on Amazon. The book discusses how to Read more >>

Colors look different on different Televisions

THIS is how I explain Color to lawyers:

This is how I explain Color to lawyers: When we show or send a client a draft print advertisement, or new law firm logo, or creative law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or green or whatever).  This can be from a lawyer who previously saw and Read more >>

McCutcheon & Hamner Car Accident Personal Injury lawyers

The winner for 2013′s WORST law firm marketing.

The winner for 2013′s WORST law firm marketing. I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing. But today, in 2013, I think we may have a tie.  Courtesy of our friends Read more >>

Spirit Airlines Smoking Crack

The Worst Airline Promotion Ever

The Worst Airline Promotion Ever? Personally, I don’t care for Spirit Airlines.  This “discount” airlines unbundles its services, but the one time we flew it, the hidden fees, extra fees, up-charges, surcharges, and other add-ons ended up costing us more than if we’d just flown a major full-fare carrier.  But that’s not the point today. Read more >>

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How to Create A Terrible ‘Congratulations!’ Ad

How to Create A Terrible ‘Congratulations!’ Ad: You can tell a lot about an organization by the one-off, one-time ads they create. These are used for many purposes – professional announcements for new hires or offices. Or when they want to share some self-congratulatory news or award the media won’t write about. A popular variation Read more >>

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Our favorite new website and marketing campaign.

Our favorite new website and marketing campaign. We like how this warm-hearted marketing campaign and industry-based website: Aligns the positive message of Drinker Biddle’s health care lawyers with its not-for-profit clients’ mission, and Acts as the central hub to help DBR’s 13 health care-related practice areas tell their stories in a cohesive way. Using poignant Read more >>

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Tell your firm’s story with pictures. Like THIS. . . .

THESE pictures are worth 1,000 words. Lorne MacLean is likely British Columbia’s top consumer lawyer.  He grew his family law practice into one of Vancouver’s largest and finest practices (remember our award-winning wedding cake ad?), then diversified into other areas, including e.g. personal injury, criminal defense, and estate litigation. Here are the two visuals we developed Read more >>

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