The Latest: Blog

Why your law firm’s blog probably sucks.

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Why your law firm’s blog probably sucks. Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was struggling to re-launch a blog “to promote Read more >>

Does your website company have a Capt. Kirk?

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There are four critical steps to overhauling your website: Strategy and messaging Design Coding Maintenance That is,  first conceive the brand message. That’s the winning strategy, the competitive advantage that can lead to increased revenue and profitability. That’s what turns a new website into a weapon, rather than an online brochure. Then turn that message and the supporting visuals into Read more >>

The race to get “Big” is a race to the middle.

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The law firm race to get “Big” is a race to the middle.  So much consolidation has already occurred that in many markets the only remaining standalone law firms are either: (1) fiercely independent, or (2) mediocre. That is, in larger cities the leading smaller firms were acquired many years ago, in the first round. This Read more >>

Improve your Law School Recruiting — for just $3.00.

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“Brand” your firm at your favorite law schools for just $3.00. Q: How can our firm improve our recruiting results with our target law students? A: Increase your firm’s visibility and name recognition on campus. The evidence is clear — law firms with strong name recognition achieve significantly better on-campus recruiting results, and later attract higher-quality lateral associates. Read more >>

Best Mktg Partner Comment EVER. #2

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Best Marketing Partner Comment Ever.  #2 We were working on re-branding a firm, soup to nuts, including a new logo, stationery, print advertising campaign, website, direct mail, etc. but the lawyers were having some difficulty agreeing on the final color. The Marketing Partner stood up at the partner meeting and said, with no sense of irony: “Well, Read more >>

Announcing Ross Fishman’s New Law Firm Marketing and Branding book!

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Announcing Ross Fishman’s New Law Firm Marketing and Branding book! “We’re smart. We’re old.  And we’re the best at everything.”  [The World’s First No-BS Guide to Legal Marketing and Branding.] Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you?  You know you’re just as skilled, but the marketplace Read more >>

Obituaries. Lawyers? THIS is how to handle the death of one of your people.

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This is how to handle the death of an employee or lawyer. Obituaries are difficult. I think the true quality of a law or accounting firm can be judged by how it responds to the death of its people. A few years ago, there was a lot of media attention regarding the tragic death of a Read more >>

Lawyer / Liar “Joke” from 1693.

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 Lawyer / Liar “Joke” from 1693. I got a lot of comments from the previous 1906 Lawyer/Devil Card, primarily people wanting to see more examples of lawyers being joked about throughout history, or referencing other works from their memories or collections. So I pulled another one from my private marketing-history stash, a 1693 article from Read more >>

White Castle Sliders and Law Firm Tag Lines.

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White Castle Sliders and Law Firm Tag Lines. One of history’s most-common law firm tag lines is “Committed to Quality” or its general equivalent.  Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we can all agree that if your law firm’s tag line is truly differentiating, Read more >>

Ross’s Top 10 Law Firm Domain Name Mistakes (Part II)

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Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name.  Here are Ross’s Rules 6-10; I hope it’s helpful. 6. Don’t use the ampersand. Baker Read more >>