How to Become a Guru in Three Months (60-75 minutes)

As a follow-up to the Niche / Industry Marketing presentation, this program shows how to become perceived as the go-to, short-list, must-have expert -- quickly.

Instead of trickling sporadic marketing activities out slowly over time, it shows how to open the floodgates, employing a powerful, short-term, multi-faceted "shock and awe" strategy, in which many overlapping activities are launched suddenly to create a dramatic impression of credibility, leadership, and expertise.  Then, once sufficient prominence has been achieved, it shows how to maintain this dominant position -- with significantly less effort.