Ross Fishman is head and shoulders above the rest. We have both closely worked with Ross on projects as diverse as creating marketing strategies and developing web sites, and are continually amazed at his ability to identify the branding essence of law firms and to communicate that effectively. Ross combines extraordinary creativity with down-to-earth understanding, and he knows how to cut through the clutter to make any firm stand out for what is, or should be, its key client base. Many others share this opinion -- and we attest to it through significant first-hand experience.
- Donna L.G. Shaft and John Toth, Professional Business Development & Toth Writing / Editing / Research
You da man. Your Lettuce Law work was spectacular, we can't thank you enough. I'd be calling you every day if I called every time we got positive comments from clients and contacts about the ads or web sites for the firm-wide or Lettuce Law campaigns.
As a 200-lawyer firm, we wanted to focus our marketing efforts. We needed a consultant who had the expertise, judgment and personality to coordinate the efforts of 200 diverse and decidedly opinionated attorneys. The herder of cats has a much easier job. Ross Fishman helped us implement a client services program, prepare a communications strategy, and train our lawyers. He was creative, perceptive, and most importantly, patient. I would highly recommend Ross to any firm.
- Rod Heard, Partner and Chairman of the Client Services Committee
I'm in my 21st year of law firm "branding." In that time I've run into a lot of folks who claim to help law firms develop distinctive and effective positioning strategies. Of those, there is a small handful who really know what they're talking about. There are even fewer who have succeeded more than once, and Ross Fishman is one of that very elite group.
- Mark T. Greene
Ross Fishman is a truly visionary marketing consultant who instinctively knows how to help professional service firms differentiate themselves in unique and wonderful ways. His fearless approach helped my accounting firm put a new service offering on the map - blazing a trail for us in a crowded marketplace. Simply put, Ross rocks!
- Tracey Segarra, Marketing Director
We are an innovative firm and we seek marketing assistance from someone who shares that vision. Ross has made a dramatic impact in our focus and has helped us launch many significant and successful branding and positioning campaigns. Without Ross Fishman Marketing, we would not be nearly as successful in our marketing initiatives.
Ross did a fabulous job of guiding our firm through the branding process. He was able to elicit great "buy in" from our attorneys, thereby greatly expediting the process. His presentation on branding turned a firm of skeptics into believers. He has the unique ability to take a firm through the branding process, from buy-in to implementation. He was amazing!
- Pamela McCarthy, Marketing Director
There’s nobody better at advertising and branding than Ross Fishman.
- Judy Imhof, Marketing Director
Ross Fishman Marketing creates the best marketing product around. Ross has the ability to create interesting, thought-provoking and useful programs and concepts for a wide range of players in the legal field.
- Steven Borkan, Marketing Partner
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Ross has a stronger sense of what will create ‘buzz’ than anyone else in the market. Rather than work with cookie-cutter solutions, Ross takes the time to understand what makes your firm unique, and then give you the tools for generating enthusiasm both inside and outside the firm. The results, as he’s shown time and again, are sure to be outstanding - and tangible
I worked with Ross for many years. He has one of the profession's most creative minds and always has fresh, aggressive ideas.
- Dennis Gallitano, Former Chair, Technolofy Practice
We have sought advice from Ross on a number of matters and he can always be relied upon to provide practical, yet creative, suggestions. I would not hesitate to recommend Ross to other firms.
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I have never met anyone in law firm marketing who was more imaginative than Ross. While his ideas are edgy, they still convey the professionalism required of lawyers. It’s tough to accomplish both.
- Michael Freeborn, Managing Partner
I hired Ross to extend my reach when I had no bandwidth to execute on a major firm initiative. Ross is not only a quick study, he is a major creative talent and brought so much to the table, it was overloaded with ideas before we were through. He has superb personal skills and interfaces well with people throughout every level of an organization. He is an equally talented writer and produced an abundance of collateral materials in a very short turnaround.
And this was not your "chop wood, carry water" garden variety marketing project. My firm had decided to take on the challenge of "marketizing" its recruiting function. No one had done this before. We were designing a program from the ground up. I can think of no one else in the country who could have partnered with me so effectively and delivered so much in the totally lunatic time frame we committed to.
What I like best about Ross is that he allows me to do more because he is so focused and purposeful. While he is a thought-leader and communicator, he does not just analyze, recommend, or deliver ersatz wisdom from the 50,000-foot level. He executes. At netspeed and with good humor. I can think of no higher praise.
I’ve known Ross for many years and have always profited from his practical advice. Ross has one of the nation’s most creative minds for advertising and branding. He’s the leader in training lawyers to focus on building their practices through niche marketing and branding
- Larry Bodine, Former Director of Communications
Ross is an innovator, consistently discovering the next level of law marketing.
After spending numerous hours and money trying to instill the concept of marketing within my firm, I decided to branch out and hire a consultant. The firm had not brought in a "marketing" consultant before so it was new territory. I knew that in order to sell the consultant idea, I had to find the right person -- someone the attorneys could relate to and respect. I hired Ross Fishman. It was the single-best marketing thing that ever happened to that firm.
Ross’ understanding of the legal marketplace and marketing acumen are first rate. Ross goes beyond strategic marketing and delivers results marketing. Ross’s creativity and experience make him a thought leader in the field
Ross takes law firms’ marketing from polyester to Brooks Brothers. Ross proves that creative law firm marketing is no longer a contradiction in terms.
Your presentation was very refreshing and provided me with the enthusiasm to push my firm to engage in a more creative approach to advertising and marketing...thanks for the highlights and the motivation to have a little more fun with our marketing.
- Chris Pelosi, Marketing Director
Ross is nationally known for his creative and innovative branding and advertising strategies.
- Stephanie Storkel, Executive Director
Ross Fishman combines his skills as a lawyer with great common sense about what people want to know about a firm. He is innovative, creative, and accessible to engage in strategic and tactical planning and marketing.
- Mike Coffield
- Ross did the impossible! He got every partner to participate and create a vision for the firm as a whole. Ross motivated the partners to be proactive rather than reactive to inevitable changes in the practice of law. We worked as a team to develop a concept of the firm and a method to communicate our concept to our current and prospective clients. From “buy in” to “execution,” Ross kept the partners focused every step of the way. He remains our prime resource for strategic planning and marketing.