“Your CMO is stupid. So hire us.” OK, that’s not precisely verbatim, but that’s what this ad seems to be saying. Wow. Here’s an ad for a B2B marketing company that’s been running lately in Chief Executive magazine: How in…
Read More
“Your CMO is stupid. So hire us.” OK, that’s not precisely verbatim, but that’s what this ad seems to be saying. Wow. Here’s an ad for a B2B marketing company that’s been running lately in Chief Executive magazine: How in…
I often get asked whether firm holiday cards are effective. The answer? I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects…