Is your Website a 24/7 Cheap Suit? A lawyer I know is obsessive about his appearance. He wears $2,000 Italian suits, starched white shirts with French cuffs, and has a personal shoe-shine guy come to his office every few days….
“College on a Raft” and Law Firm Marketing. My third son, Jonathan, is a high school junior. Darn smart kid, he’s getting all sorts of daily mail from colleges all over the US. Good ones, great ones, many I’ve never…
Good-bye Georganne! Enjoy Retirement! One of my all-time favorite Administrators is retiring this week — Shefsky & Froelich’s Georganne Binnie. She’s been at the firm 15 years. I’ve worked with Georganne many times over many years, and she’s everything a law…
“I’m Not an Expert, but I Think…” “Mad Men” and The Challenge of Client Pitches. In this brilliant one-minute clip (click here), “Mad Men” captures precisely how Pitch Meetings can go tragically wrong, in any industry or organization. And this…
Here’s Proof That Marketing is More Important than Technology. You meet someone at a party or conference and she seems smart and skilled. So you get her card and do the next thing people do, you visit her firm’s website. …
CBS News anchor Scott Pelley thanks Jones Day. I always thought this was one of the best examples of opportunistic and strategic marketing by a major law firm. Jones Day’s Washington DC office apparently has a great view overlooking the…