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Monthly Archives: February 2013
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Awful Law Firm Names and Initials: Small names act bigger.

Awful law firm names and initials: Small names act bigger. Lawyers love having their names in the logo.  Hey, who wouldn’t?  It’s the gold star, the brass ring, the highest honor law firms bestow, our industry’s Oscar.  But it can get ridiculous, as over time more and more names get added for personal or ego-driven, Read more >>

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Now THIS is how to launch a website!

Now THIS is how to launch a website! When launching a new brand or website, I think it’s time for a party. Some firms launch via memo from the marketing committee or managing partner.  What a wasted opportunity!  When we launched Hedrick Gardner’s new marketing campaign and website, their internal team really took it up Read more >>