Which website design works better? We’re using some pretty amazing technology to (1) help
As a whole, lawyers are very literal, often too literal for good marketing. As
When launching a new brand or website, I think it’s time for a party.
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity™”? Tag lines
THESE pictures are worth 1,000 words. Lorne MacLean is likely British Columbia’s top consumer lawyer.
Smoothing a litigation firm’s sharp edges. When launching an aggressive marketing campaign and website for a top litigation firm, we wanted them to be perceived as tough and strong, but still approachable. Here’s how we walked that fine line, without weakening the campaign: Hedrick Gardner is one of North Carolina’s top litigation firms — 100 Read more >>
“The Book of Mormon” and Target Law Marketing. We saw “The Book of Mormon” recently and really enjoyed it. Hilarious and thoroughly offensive. We also saw an especially good example of carefully targeted and executed marketing by LDS — a lesson many law firms could learn. My wife, a former musical theater singer/dancer, always ensures that we Read more >>
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity™”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to act, what makes them different, and help Read more >>
Drinker Biddle’s Clever Holiday Card. Holiday cards are tricky. Law firms want to be creative and memorable, while needing to avoid anything marketing-oriented, religious, or clichéd (no snowy skylines, children’s artwork, pine trees, etc.). We must cut through the clutter without risking offending people. It’s a fine line, and most firms err on the side Read more >>
Branding, websites, and photo-quality frosting. When launching a new marketing campaign, it’s time for a party! Law firms aren’t especially fun environments, so we shouldn’t waste the opportunity to celebrate good news, like the launch of a new brand identity, ad campaign, or website. You can celebrate anything if you set your mind to it. Read more >>
Opryland’s 24 MPH speed limit – and your website statistics. Opry Mills, the mega-mall outside of the Grand Ole Opry, has a curious 24 MPH speed limit. It caused us to wonder about it. Why 24 instead of the typical 25? We came up with three possible explanations, and ultimately a thought about its relevance Read more >>
We’ll miss you, Judi. Legal Marketing lost a kind and loving person this week, Judi Weingarz. A pillar in Chicago’s LMA community for decades, she was most recently the Director of Marketing at the Interlex Group. Judi was wonderful – smart, hard working, creative, tough, and fun. She had a wry sense of humor and a Read more >>
