Smoothing a litigation firm’s sharp edges. When launching an aggressive marketing campaign and website for a top litigation firm, we wanted them to be perceived as tough and strong, but still approachable. Here’s how we walked that fine line, without…
“The Book of Mormon” and Target Marketing. We saw “The Book of Mormon” recently and really enjoyed it. Hilarious and thoroughly offensive. We also saw an especially good example of carefully targeted and executed marketing by LDS — a lesson many law…
Drinker Biddle’s Clever Holiday Card. Holiday cards are tricky. Law firms want to be creative and memorable, while needing to avoid anything marketing-oriented, religious, or clichéd (no snowy skylines, children’s artwork, pine trees, etc.). We must cut through the clutter…
Opryland’s 24 MPH speed limit – and your website statistics. Opry Mills, the mega-mall outside of the Grand Ole Opry, has a curious 24 MPH speed limit. It caused us to wonder about it. Why 24 instead of the typical…
We’ll miss you, Judi. Legal Marketing lost a kind and loving person this week, Judi Weingarz. A pillar in Chicago’s LMA community for decades, she was most recently the Director of Marketing at the Interlex Group. Judi was wonderful – smart,…