Which website design works better? We’re using some pretty amazing technology to (1) help
As a whole, lawyers are very literal, often too literal for good marketing. As
When launching a new brand or website, I think it’s time for a party.
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity™”? Tag lines
THESE pictures are worth 1,000 words. Lorne MacLean is likely British Columbia’s top consumer lawyer.
White Castle Sliders and Law Firm Tag Lines. One of history’s most-common law firm tag lines is “Committed to Quality” or its generic equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we can all agree that if your law firm’s tag line is truly differentiating, Read more >>
Court reporters need good marketing too. A number of years ago, after speaking on marketing and branding at an association of court reporters, we’d received a lot of interest in developing some brand-related ads for smaller, local and regional court reporting companies. There were a few large national companies that were consolidated collections of smaller Read more >>
This is how GOOGLE markets a seminar, baby. Many law firms send large numbers of seminar invitations, hoping to fill the seats. Of course, the goal should be quality rather than quantity – i.e. it’s better to have the right people rather than simply a lot of people. But quantity is much easier to execute Read more >>
A VERY Unusual Holiday Card… I’m not doing a big electronic Holiday Card competition again this year; I’m going to leave the 2012 competition to my friends at Above the Law. But I thought this combination card-gift-giveaway was worth mentioning. My old friends and clients at Los Angeles’ White O’Connor Fink & Brenner (now merged into Read more >>
A tag line we really like: “Defense Lawyers. Defense Leaders.” We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel. It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals. ”From the courthouse and in-house.” It’s an astonishingly credentialed organization; I’m not sure the CIA Read more >>
Marketing your firm within an international network. That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World Services Group, TerraLex, Avrio-Advocati)? I was speaking at the annual meeting of MSI Global, one of the Read more >>
Trust your sushi chef – and marketers. I was in beautiful Vancouver, BC recently, speaking to the Managing Partners’ Dinner of the BC Legal Management Association. After the program, one of the managing partners came up to me wanting to discuss his unsatisfactory experience with his marketing committee and their outside consultant. It sounded Read more >>
“Our website’s from 2003. We suck.” [Six-Word Stories] About a year ago, I asked readers and lawyers to write some “Six Word Stories” that relate to their daily lives, after hearing a story about them on NPR. I posted a few dozen – here’s the link. Here are another 30 stories. They’re funny, clever, smart, Read more >>
“Birth, Death & Rebirth of a Law Firm” A number of years ago, we helped launch a dynamic Seattle litigation boutique, The Buck Law Group (the campaign is detailed here. Led by one of the Northwest’s top trial lawyers, Peter Buck, who had decided to spin off his trial practice from the well-known firm he’d Read more >>
