Archives

Monthly Archives: March 2012
fdccbusinesscards8

“Nice to meet you. Here’s my [crappy, flimsy] card.”

“Nice to meet you. Here’s my [crappy, flimsy] card.” You ever receive a business card that’s on cheap paper?  That feels thin and flimsy, and… wilts?   We all have.  Remember the subtle, subconscious feeling of disappointment?  What a missed opportunity that was for them to convey their quality and prestige?  First impressions matter, and for a few Read more >>

“I have a LinkedIn. But I don’t know where it is.”

“I have a LinkedIn. But I don’t know where it is.” – Actual quote from a law firm senior partner.   I heard this last week, and I hear variations of it all the time. Lawyers are struggling with social media; they’re always asking me about it, how it works, and whether lawyers need it. Read more >>

Ally+Bank+Teenagers+love+to+talk1

When your marketers are still living in the 1970s…

When your marketers are still living in the 1970s… I saw an ad for Ally Bank in this month’s Fast Company magazine that inadvertently highlighted the value of demographic variety on creative teams. … Because any Summer Intern or college temp would have caught this mistake.   Do you see it? You would if you are under Read more >>