“We work in a city!” – Is that all you got? Does your website home page still have a skyline? Is that the best you can say about yourself and your law firm? Is that what makes your firm unique? The harsh truth is that you can’t prove that you’re a high-quality law firm if Read more >>
Monthly Archives: February 2012
MSI Global, 2012 International Conference Ross Fishman will be speaking at the MSI Global 2012 International Conference, to be held at the Fairmont Miramar in Santa Monica, on October 20-23, 2012.
Is your website wearing bell bottoms? — “Useful Links.” If your website has a “Links” page that connects visitors to, e.g.: FindLaw, the White House, AOL, Yahoo!, or The Wall Street Journal… …then fire your web developer and get a new website ASAP. Why? Because they’re making you and your firm look technologically clueless and out Read more >>
Integrated Marketing in a Rebounding Economy Ross Fishman will be presenting Integrated Marketing in a Rebounding Economy to the ALA and LMA at the Cleveland Bar Association in Cleveland, Ohio on March 27, 2012.
White Castle Sliders and Law Firm Tag Lines. One of history’s most-common law firm tag lines is “Committed to Quality” or its general equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we can all agree that if your law firm’s tag line is truly differentiating, Read more >>
STAND OUT – It’s not about the fanciest photos There’s a disturbing trend in law marketing where the advertising/design/branding agency builds a highly visible campaign around a series of eye-catching photos. They can be crazy animals, or people acting weirdly, or all sorts of things. This can be effective, although having its agency sort Read more >>
Possibly the best lawyers we’ve ever worked for. We absolutely love these guys. Imagine you’re at home when you get an official-looking letter from the government telling you that your home’s tap water just might be poisonous. The water you’ve been drinking. And cooking your spaghetti in. And bathing your children in. And actually, it’s Read more >>
Litigation Counsel America Ross Fishman will be speaking at the Litigation Counsel of America at The Breakers in Palm Beach on October 24-26, 2012.