How to PROVE your website conveys the right message. Interesting RESULTS. [Here’s the third installment in the Vedder Price London Launch series. Parts ONE and TWO here.] After the web-based market-research participants have had their eyeballs tracked all over the ads, websites or other marketing materials, we asked a series of questions regarding their perceptions Read more >>
Monthly Archives: January 2012
ALA Region 3 Conference Ross Fishman will be speaking on digital and online marketing at the ALA Region 3 Conference, at The Depot Renaissance in Minneapolis, September 13-15, 2012.
Great Website Design Isn’t PRETTY. It’s EFFECTIVE. What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point. That’s incredibly powerful data. Litigators don’t guess in important cases what’s going to work with the jury, they find Read more >>
Law Firm Media Professionals Ross Fishman will be speaking t0 the Law Firm Media Professionals in New York on April 18, 2012.
Ross Fishman will be presenting at the LCA 2012 Fall Conference & Induction of Fellows on May 9-11, 2012 at Four Seasons Resort, The Biltmore in Santa Barbara, California.
Here’s EXACTLY what people look at on your website. Which website design works better? We’re using some pretty amazing technology to (1) help select the most effective campaign, (2) ensure that viewers focus on our message, and (3) optimize the design and layout. Check this out: Here’s the story: These two home pages are intended Read more >>