Which website design works better? We’re using some pretty amazing technology to (1) help
As a whole, lawyers are very literal, often too literal for good marketing. As
When launching a new brand or website, I think it’s time for a party.
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity™”? Tag lines
THESE pictures are worth 1,000 words. Lorne MacLean is likely British Columbia’s top consumer lawyer.
The 10 best holiday e-cards so far. From 6 countries. I already complained about the Lame Law Firm Holiday Cards, and vowed not to create another competition for the best law firm holiday/Christmas cards; I’ll leave that to the Above The Lawguys.I promised to show a nice selection, including some favorites. Here are ten good Read more >>
40 Lawyer Jokes. Punch Lines ONLY. My wife and I were talking to a friend of ours, Manny Oliveira, a professional comedian, and he dropped into conversation a punch line we all knew. He didn’t need to tell the joke because we recognized it immediately. We’ve all heard the lawyer jokes (although I previously mentioned Read more >>
Your Law Firm’s Lame Holiday Card Ho Ho-Hum. Pretend your firm didn’t send out this year’s holiday card. Now imagine that you received the IDENTICAL card from… say… your accountant. How would you react? For many law firms, you’d probably think, at least subconsciously, “Well, this is a boring piece of crap,” then toss it Read more >>
“Lawyers lie, cheat and overbill! Haha. Sorta kidding!” I think most lawyers have a pretty good sense of humor. But I’ve never been a fan of marketing or advertising campaigns that directly demean your competitors. Even if it’s couched as a “joke.” Pepsi’s marketers thought they compared favorably to Coke and so encouraged consumer Read more >>
Timing the high jump.* How many “hits” should a website get? We often get asked “how many hits” or “how many visitors” a law firm’s website should get. Unfortunately, those are the wrong questions. Law firms like to compare their results against industry practices, and evaluate the return on their website or search-engine-marketing efforts with metrics you can Read more >>
