Which website design works better? We’re using some pretty amazing technology to (1) help
As a whole, lawyers are very literal, often too literal for good marketing. As
When launching a new brand or website, I think it’s time for a party.
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity™”? Tag lines
THESE pictures are worth 1,000 words. Lorne MacLean is likely British Columbia’s top consumer lawyer.
Our Biggest Marketing Flop. Marketers like to argue which works better, Marketing or Sales. It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the answer is “both.” They’re terrific companies, they just have different strategies. Law firms need both Marketing and Sales. When times were good, Read more >>
Measuring the ROI of your Marketing — it’s all about the Benjamins. A post to a law firm LinkedIn Group asked “How do you measure ROI of your marketing activities?” Many respected legal marketers responded, discussing the traditional measurements of increased opportunities, traffic, leads, views, clicks, etc. I don’t buy the traditional “Marketing doesn’t generate Read more >>
“We Don’t Need No Stinkin’ Marketers” Ad. Oops. I love flipping through those “Super Duper Leading Best Lawyers” magazine inserts. The sales force already sold the lawyers on the urgent need to buy a $10,000 full-page ad alongside dozens or hundreds of others, all of which are going to have group shots of lawyers in Read more >>
