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Monthly Archives: April 2011

The Most Important Question to Ask Before Redesigning Your Website

The Most Important Question to Ask Before Redesigning Your Website I read a discussion detailing dozens of questions a law firm could ask a potential website developer.  As expected, the questions focused on Design issues like color and layout, or Technical issues like links, URLs, and hosting.  But no one mentioned, the single most-important question: “How is this going Read more >>

The Secret to Tripling Sidewalk Charitable Contributions

The Secret to Tripling Sidewalk Charitable Contributions  A number of years ago I saw a fascinating example of someone who’d (inadvertently) increased his charitable collections from perhaps 1-5% of the passers by to nearly 100%.  Here’s what happened: A 60-ish man wearing a charity’s colorful vest stood on the sidewalk outside a Starbucks and waved his Read more >>

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The legal profession’s BEST 2010 ad. We won!

The legal profession’s BEST 2010 ad. We won!  Just back from the Legal Marketing Association (LMA) annual conference at the Disney Yacht & Beach Club in Orlando, along with over 1,100 attendees, speakers, and vendors. As always, the LMA’s annual Your Honor Awards included hundreds of high-quality entries.  We were gratified to receive the trophy for the legal profession’s ”Best Single Advertisement” for the “Anti-Best Read more >>