NICHE – Estate Planning. For your PET. I used to joke in my presentations about the many law firms whose tag lines proclaimed “Representing Individuals and Businesses.TM” My thought was always, “Really? THAT’s how you’re focusing your practice? You won’t represent PETS?!” I’ve long thought that there are more lucrative niche practices available Read more >>
Monthly Archives: January 2011
What is a client…? One of the best lines I’ve seen lately came from the website of Denver law firm Fairfield and Woods, quoting one of its partners: “A client is a friend with a problem.” Charles J. Beise, 1909-1983. This is something every associate should keep in mind while learning to practice law.
Donating hotel toiletries to battered women’s shelters Last night, I left the very successful Marketing Partner Forum, and packed up two nights’ worth of new hotel soap, shampoo, conditioner, lotion, shower gel, shower caps, sewing kits, etc. to bring home and donate to battered women’s shelters. Many years ago, a friend mentioned that whenever she Read more >>
Timber Law Campaign Here are a couple images from a campaign we developed for Watson Bennett, a Buffalo firm that boasts one of the nation’s leading practices working for various interests within the timber and forestry industries. They’d already created separate TimberLaw.com and ForestryLaw.com websites, but needed to drive traffic to them through the industries’ trade Read more >>
More good holiday cards – Proctor, Bryant/Olive, Hellerman Baretz ‘Tis the season of holiday cards, all right. A few more good examples this year include: One of the most unusual e-cards so far comes from Proctor Heyman (“and the PH Blues Band“): Don’t you like these guys already? And they’re not from a music center like LA or Nashville, they’re Read more >>